DeNA, a Japanese mobile internet company, is set to purchase mobile publisher ngmoco, best known for Rolando
, for a whopping $400 million. The combination of the two companies, according to the announcement
, will create "the world's largest mobile social games platform company."
The ngmoco shareholders and employees will receive $300 million in cash and securities, with an additional $100 million contingent on performance milestones.
points out that this is just the latest acquisition by DeNA, which has slowly been making selective purchases in the western market. This is also just the latest social media purchase with an incredible dollar figure attached. Disney recently purchased Playdom for over $500 million
, while EA acquired Playfish late last year for $300 million
. -- oh yeah, and there's also that rumored $100 million investment by Google in Zynga
. Now, let us all hold a moment of silence for sanity.