Namco Bandai wasn't exempt from the celebration that spread across the globe earlier this week when rescue workers retrieved 33 miners who had been trapped in a Chilean mine since early August. During the exhaustive rescue operation, the publisher Tweeted the image seen above, featuring its own mining mascot, Mr. Driller, as well as a Chilean flag and the message "Bienvenido de nuevo," or "welcome back!"
Apparently, the image rubbed some people the wrong way, as Namco Bandai has since pulled it from the company's Twitter account. In a statement Tweeted earlier today, the publisher said, "we would like to offer a profound apology to everyone. It was inexcusable." We're not so sure, Namco Bandai -- we think we could find it in our hearts to excuse you for joining in the global celebration with a lighthearted, context-appropriate greeting card.
Reader Comments (54)
Posted: Oct 15th 2010 5:02PM antv said
HAAHAHAHAH,
The poor little guy was only expressing his happiness as a fellow miner.
The poor little guy was only expressing his happiness as a fellow miner.
Posted: Oct 15th 2010 5:02PM vmenge said
Some people, really...
What's wrong with having a miner in a welcome card to miners?
What's wrong with having a miner in a welcome card to miners?
Posted: Oct 15th 2010 5:29PM BananaBoat said
@Assmar - Oh it's like paradise this time of year. Trust me. Dusk jogs at sixty five degrees are heaven, and the streets are paved with gold and the blood, sweat, and tears of the immigrants that can't afford to live here.
/sarcasm
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/sarcasm
Posted: Oct 15th 2010 5:43PM Assmar said
@vmenge
I don't know how it was offensive as I wasn't offended by the image. You'd have to ask those people who took offense why they were offended. Though, please try that before you say "I don't know why these people were offended." Maybe they have a fine reason, you would never know, you never bothered to find out before you made up your mind.
Reply
I don't know how it was offensive as I wasn't offended by the image. You'd have to ask those people who took offense why they were offended. Though, please try that before you say "I don't know why these people were offended." Maybe they have a fine reason, you would never know, you never bothered to find out before you made up your mind.
Posted: Oct 15th 2010 5:52PM vmenge said
@Assmar,
You know what? No I don't think they have a fine reason. This isn't even something you need to stop and think deeply about how it may affect people. If this was the Medal of Honor Taliban debacle I'd be inclined to agree that yes I can see how people could get offended (even if I don't agree with them), but no, this is a WELCOME BACK card with a happy miner on it. I fail to see how anyone could get upset about the ramifications of such a nice thing. If they ARE offended by it, they probably have some serious issues.
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You know what? No I don't think they have a fine reason. This isn't even something you need to stop and think deeply about how it may affect people. If this was the Medal of Honor Taliban debacle I'd be inclined to agree that yes I can see how people could get offended (even if I don't agree with them), but no, this is a WELCOME BACK card with a happy miner on it. I fail to see how anyone could get upset about the ramifications of such a nice thing. If they ARE offended by it, they probably have some serious issues.
Posted: Oct 15th 2010 7:31PM superfrog1993 said
@Assmar
I hate this world we live in. So what if people get offended? If there was no bad intentions and people get offended then tough shite. There is literally nothing in the world (non-violent) that anyone could say that would make me want to censor them.
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I hate this world we live in. So what if people get offended? If there was no bad intentions and people get offended then tough shite. There is literally nothing in the world (non-violent) that anyone could say that would make me want to censor them.
Posted: Oct 17th 2010 10:12PM Chronomaster said
@vmenge This whole thread was started because someone was indignant and haughty towards someone who was unwillingly ignorant and looking for answers.
Think about that.
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Think about that.
Posted: Oct 15th 2010 5:05PM Kamizar said
I don't see a problem here.
Posted: Oct 15th 2010 5:07PM acceptablerisk said
What's the problem, exactly? Mr. Driller is certainly no stranger to digging accidents.
Posted: Oct 15th 2010 5:11PM wardob said
I don't see why they needed to appologize.
Some people get offended to easily.
Some people get offended to easily.
Posted: Oct 15th 2010 5:12PM Cleric said
EVERYTHING rubs 'some' people the wrong way.
Posted: Oct 15th 2010 5:17PM Assmar said
The problem here is media the world over focusing on the celebration of removing the miners after such an ordeal which is really remarkable, but what they ignore is why those miners were trapped in the first place, and the fact that 33 miners don't usually make it out of a mining accident alive.
But I'm obviously a dirty communist who believes that the trillions upon trillions of dollars worth of ore extracted in Chile or Peru or Bolivia never benefited the people who live there, only the dictators and despots who control and have traditionally controlled those resources benefit. And the conditions of the people who extract those necessary resources haven't changed with technology; they're still working with headlamp, shoddy ladders, push carts, pick axes and shovels.
/guilt trip
But I'm obviously a dirty communist who believes that the trillions upon trillions of dollars worth of ore extracted in Chile or Peru or Bolivia never benefited the people who live there, only the dictators and despots who control and have traditionally controlled those resources benefit. And the conditions of the people who extract those necessary resources haven't changed with technology; they're still working with headlamp, shoddy ladders, push carts, pick axes and shovels.
/guilt trip
Posted: Oct 15th 2010 5:27PM sonicspike41 said
@Assmar
I think you're missing the point. We're not celebrating the conditions they work in, we're celebrating the fact that some fellow humans beings didn't die. Would you rather them have died so that everyone would be up in arms about the working conditions or have them live to see their families again?
I don't know about you, but I'm all for any option where people don't die. If you really hate the working conditions they live in so much, then do something about it. Go start a non profit organization to raise money for them. Instead you're telling people on a video game site they should feel bad for being happy human beings managed to stay alive?
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I think you're missing the point. We're not celebrating the conditions they work in, we're celebrating the fact that some fellow humans beings didn't die. Would you rather them have died so that everyone would be up in arms about the working conditions or have them live to see their families again?
I don't know about you, but I'm all for any option where people don't die. If you really hate the working conditions they live in so much, then do something about it. Go start a non profit organization to raise money for them. Instead you're telling people on a video game site they should feel bad for being happy human beings managed to stay alive?
Posted: Oct 15th 2010 5:33PM Assmar said
@sonicspike41
I think you're missing the point. Whether I give to charities is none of your business, in the first place.
I'm not telling people to feel bad, I'm telling them to think before they completely disregard the feelings of others, particularly those who may have taken offense to this. Instead what you have is a bunch of privileged gamers commenting on how it's unfathomable how one could take offense. It's very easy to see, if you can get past your own ignorance.
And right now is probably the best time to illustrate just how dangerous and un-puppy-with-a-jet/drill-pack-like mining work is.
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I think you're missing the point. Whether I give to charities is none of your business, in the first place.
I'm not telling people to feel bad, I'm telling them to think before they completely disregard the feelings of others, particularly those who may have taken offense to this. Instead what you have is a bunch of privileged gamers commenting on how it's unfathomable how one could take offense. It's very easy to see, if you can get past your own ignorance.
And right now is probably the best time to illustrate just how dangerous and un-puppy-with-a-jet/drill-pack-like mining work is.
Posted: Oct 15th 2010 5:55PM sonicspike41 said
@Assmar
"/guilt trip"
"I'm not telling people to feel bad"
So you give this long guilt trip but don't want people to feel bad? What's the point of a guilt trip aside from trying to make people feel bad?
Also, I'm not saying you should give to charities. I'm saying if you feel so deeply about the worker's conditions then do something productive to help them. You trying to tell us that mining isn't all fun and games (no sh!t? they don't have cute puppies that do the hard work for them?) is just a waste of your time and ours.
Basically, your pleas are falling on deaf ears when you could be actually trying to make the difference you so desperately seem to want. Let me make it clear though, I'm all for better conditions for people who's work continuously puts their life in danger, but I'm not going around acting holier-than-thou on gaming sites to people who couldn't care less.
Reply
"/guilt trip"
"I'm not telling people to feel bad"
So you give this long guilt trip but don't want people to feel bad? What's the point of a guilt trip aside from trying to make people feel bad?
Also, I'm not saying you should give to charities. I'm saying if you feel so deeply about the worker's conditions then do something productive to help them. You trying to tell us that mining isn't all fun and games (no sh!t? they don't have cute puppies that do the hard work for them?) is just a waste of your time and ours.
Basically, your pleas are falling on deaf ears when you could be actually trying to make the difference you so desperately seem to want. Let me make it clear though, I'm all for better conditions for people who's work continuously puts their life in danger, but I'm not going around acting holier-than-thou on gaming sites to people who couldn't care less.
Posted: Oct 15th 2010 5:17PM Hexidecimal said
How is this an issue again?
Posted: Oct 15th 2010 5:19PM Lerkero said
Soon the world will be so politically correct that it won't be politically correct to try and be politically correct.
I think that this was a fun gesture for Namco to show that the world was paying attention to this story. Could have used a little stronger context to make sure people didn't take it out of context though.
I think that this was a fun gesture for Namco to show that the world was paying attention to this story. Could have used a little stronger context to make sure people didn't take it out of context though.
Posted: Oct 15th 2010 5:25PM (Unverified) said
The mistake was Namco apologizing. It's not like they used this because there's a new Mr. Driller coming out.
Some people. . .
Some people. . .
Posted: Oct 15th 2010 5:26PM BananaBoat said
God forbid Namco Bandai offends the enormous Chilean miner video game demographic with their outreach of good will.
I could understand if one of the miners had died, but since they all lived, why would they pull this ad? If Disney had put out a picture of Mickey Mouse in a mining outfit, with the same words and graphics, no one would have batted an eye.
I could understand if one of the miners had died, but since they all lived, why would they pull this ad? If Disney had put out a picture of Mickey Mouse in a mining outfit, with the same words and graphics, no one would have batted an eye.
Posted: Oct 15th 2010 5:39PM spekkio said
Well I LOL'd
Posted: Oct 15th 2010 5:45PM Crayola Q Pants ESQ said
If anyone who complained about this was someone who'd once been tarpped in a mine (minecraft not included) I would be very very surprised. So with that thought in mind, the people who complained about this can eat a dick, because that picture is great
Posted: Oct 15th 2010 6:18PM danaceb said
If it was any miner, it was prob that one who was too busy praying to his almighty spaghetti monster to ever say thank you to his real saviors, the rescuers. Only one who seemed to have gone mad from his ordeal as all the other miners seemed so happy to get out and be reunited, where as you think he was sad to leave.
Posted: Oct 15th 2010 7:10PM iluvalima said
I'm Hispanic so I say it's okay.
Posted: Oct 15th 2010 7:15PM MNeko said
This was bad PR. Really bad PR. Really, REALLY bad PR.
Posted: Oct 15th 2010 9:15PM MNeko said
@Demaar It's exactly what Namco did that pissed them off in the first place! It's like using Pac-Man to celebrate the capture of Jeffrey Dahmer... it's crass and in remarkably poor taste. I don't think game companies should be promoting games on the back of an event that was pretty traumatic for the people involved and could have turned out much, much worse. You can downvote me all you like, Joystiq readers, but deep down inside you know I'm right. Trying to cover up what I say isn't going to change that.
Reply
Posted: Oct 15th 2010 7:27PM Sordid State of Eclairs said
I'm surprised! I was expecting to see a comment from PedoJokerBear... you know, miner/minor... He's usually so on the ball w/ these things.
This is silly, though. The things some people get offended at. Why be offended? If I had no inclination wtf Mr. Miner was and I saw that after being trapped in a mine I'd be like, whatever.
If I saw that after being trapped in a mine and I knew who it was? Pure Awesome.
This is silly, though. The things some people get offended at. Why be offended? If I had no inclination wtf Mr. Miner was and I saw that after being trapped in a mine I'd be like, whatever.
If I saw that after being trapped in a mine and I knew who it was? Pure Awesome.
Posted: Oct 15th 2010 7:28PM Sordid State of Eclairs said
@Sordid State of Eclairs
LOL god wtf... Mr. Driller. I just realized right after I posted that.
God damn I need some sleep. Either that or i have to stop typing "miner."
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LOL god wtf... Mr. Driller. I just realized right after I posted that.
God damn I need some sleep. Either that or i have to stop typing "miner."
Posted: Oct 15th 2010 7:27PM Sly C said
Wow, people get offended by EVERYTHING. This was a nice gesture. Don't really see the problem with a greeting card with a happy miner.
Posted: Oct 15th 2010 7:42PM Walter White said
Did they replace it with a picture of Dig Dug?
Posted: Oct 15th 2010 9:32PM The Joy of Cooking DeMat said
Well of course they're offended, the card says "bienvenido", which is SINGULAR. It means Namco was clearly greeting A SINGLE MINER. How could the other 32 miners not be offended!?
Seriously now this was a nice gesture.
Seriously now this was a nice gesture.
Posted: Oct 15th 2010 11:28PM ArQuesta said
If I was a miner who had just recently been released from being imprisoned underground for over two months I really doubt I'd be looking at a greeting card. Seriously though, they all had wives and/or mistresses, they are not caring about some stupid graphic of a video game miner who hasn't been used in years.
If any of them have been anywhere besides the bed, bath and refrigerator it's been the time they've spent on the phone debating movie licensing deals.
I think the issue is who on earth besides those who actually suffered being trapped has the right to complain about Namco-Bandai's fairly innocent attempt at being nice? I think there isn't anyone with the right to whine about it. Stupid self-proclaimed politically correct people with sticks up their asses reading their debate material off of wikipedia would rather argue about details that don't matter during a celebration and ruin it for everyone.
The next time people are saved from certain death and return to their homes the world won't celebrate. Everyone would rather stay silent than face the wrath of people who have absolutely nothing to do with the incident.
Namco-Bandai, I have to say you were tasteful. If you were more daring you'd show a Katamari rolling up the mine with the King interrupting to say "Oh! Is that a present?
If any of them have been anywhere besides the bed, bath and refrigerator it's been the time they've spent on the phone debating movie licensing deals.
I think the issue is who on earth besides those who actually suffered being trapped has the right to complain about Namco-Bandai's fairly innocent attempt at being nice? I think there isn't anyone with the right to whine about it. Stupid self-proclaimed politically correct people with sticks up their asses reading their debate material off of wikipedia would rather argue about details that don't matter during a celebration and ruin it for everyone.
The next time people are saved from certain death and return to their homes the world won't celebrate. Everyone would rather stay silent than face the wrath of people who have absolutely nothing to do with the incident.
Namco-Bandai, I have to say you were tasteful. If you were more daring you'd show a Katamari rolling up the mine with the King interrupting to say "Oh! Is that a present?
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