Ellen DeGeneres steps up the Kinect marketing

by James Ransom-Wiley on Oct 28th 2010 6:49PM

We can't be certain how many more Kinect purchases Microsoft will score by targeting Ellen's demographic. What is certain is that Ellen has scored major props for putting down some "flawless" Dance Central moves. Step your game up, Kietzmann.

While not exactly an Oprah-caliber performance, with the help of Microsoft, Ellen is getting DeGenerous in her own right by offering up a chance to win one of ten Kinect units (personal information required to enter the giveaway) on her site -- where you can also check out her full dance clip (completely anonymously).

Source: The Ellen DeGeneres Show

Tags: dance-central, ellen-degeneres, kinect, marketing, microsoft, xbox

Reader Comments (62)

that was so

...

nevermind.

@PR0F3TA

Good album. RIP Kurt Cobain.

Ellen is the shiz! I just saw a clip of her putting David Beckham up to a very uncomfortable hidden camera taped massage with some very interesting requests being piped into his ear piece including "no fumbs".

@wealthyman2 Uhhh... she actually IS a lesbian, dude. Openly. Married to Portia di Rossi.

Edit: *de* Rossi.

@Daliminator Thats illegal

would that really boost kinect sales?

@peternography

Trust me, it will.

@peternography You gotta understand, the core market is saturated between the PC,360, and PS3. The only way to keep growing is to get your hardware into every home that you can. I'll wager that the Oprah and Ellen demographic have or appeal to the Wii and casual games. Kinect may look like some kind of weak gimmick (motion controls), especially to your core gamer, but trust me. This will be huge revenue for MS. There are so many markets created with this thing - The obvious being the fitness games for all the fatties that are tuning in to these shows. Don't worry core gamer/motion control hater. Your games are still the backbone.

@sqeric: "Don't worry core gamer/motion control hater. Your games are still the backbone."

Is that why they pushed Gears of War 3 back to Holiday 2010? I hate Microsoft sometimes. I really do.

This whole Bieber-Oprah-Ellen campaign just sucks. I know that Microsoft will probably bank with this Kinect thing, but some part of me really, really does not want that to happen. I'm not sure what "core" games Microsoft has up its sleeve for next year (if any) but their lineup is going to pale in comparison to the PS3's bevy of sequels. Then again, I'm not really sure if a crapload of sequels is really a good thing either.

Microsoft probably should have let Lionhead work on Fable 3 a little more, and hopefully there will be something else from Remedy announced next year. Also, will we finally hear about Codename: KIngdoms? As much as I hate the Kinect (so far), my girlfriend will probably end up getting one anyway. So whatever, maybe and hopefully they will figure out some way to make core games on Kinect so that Codename D, Steel Battalion and Project Draco turn out alright.

@Liquidfingers

Wait, you're mad about Gear 3 getting pushed back but you would perfer Lionhead work on Fable 3 more? & FYI it was Epic who pushed it back. They're going to have public beta for the game sometime early next year. For me, I actually am happy that gears isn't coming next spring because now they have more time to fine tune it & with a beta in the works, they can insure Gears 3 will be to the Gears franchise as Halo Reach is to the Halo franchise.

@Prboi

Well that sounds good to me. What I meant about Fable 3 is that they could have just as easily released it next year and spaced out their exclusive releases a little better. This year we've already had Alan Wake, Crackdown 2, a little game called Halo: Reach and a crapload of awesome XBLA titles. And now Fable 3 is out. Not to mention Mass Effect 2 also dropped this year.

As for Gears 3, I wish they would lengthen the campaign a little more and not just focus strictly on multiplayer with the extended deadline. I enjoy co-oping the campaigns in the Gears games, and with four players it's going to be siiick. Anyway, whatever they do with Gears I know it will be awesome. Can't wait.

@Liquidfingers Balance. They can do both, They can do it all....I don't believe that Gears 3 was forced to push back by Kinect, but a little more dev time certainly can't hurt can it? I'm pretty sure they want to schedule releases at an even pace.
I just can't understand why the hard core gamers have such a problem with this. It's optional, they don't have to buy it. It's like guys who say they hate cats because they think it makes them more manly.

@peternography

Yep. Dance Central alone will push the huge initial sale of Kinect.

@wealthyman2

Only in some places. Also Portia de Rossi is hot and I'm insanely jealous. And if you don't know who that is shame on you.

First stop Justin Beiber. Next stop Ellen DeGeneres. Next Next stop Oprah.

@TaintedKane

Oprah came first

@Prboi

Crap. How could have I missed that?

@Prboi

Oprah came first.

lol

@Herbaceous Border Patrol Which came first: the chicken or the oprah?

I predict a very strong Holiday season for Xbox 360 & Kinect.

@solidsnake8282

Was that supposed to be funny?

fail

@Mayor West Wow, great use of expression - never hard that one before. All the more reason Kinect will be a success.

@JCat

cool, your logic is as flawed as his statement.

@MatisyahuSerious You have a Wii avatar, that explains your comment.

@wealthyman2

It's illegal to get married if you're gay in some places, it not illegal to be married if you're gay anywhere

@wealthyman2 I don't know, what does your gay radar you have installed tell you?

@ben linus We hate you too.

Is this the future of video games? I don't want this to be the future of video games. I'm afraid there isn't going to be a waggle-free console next gen. Waggle is fine for party games and something like Resident Evil 4/5 (where you don't have to aim at the screen all the time) but I want to play "real" games in a comfortable sitting/lying position without having to worry about which way my waggle stick is pointing.

It's great that gaming is becoming more popular among the general population but please keep making games for us fat nerds as well. Otherwise I'm going to grow up to be a bitter old man who tells kids stories of the good old days when video games were played with buttons and d-pads and you had to blow into them to make them work.

@harusame

I'm already there, except my good old days required leaving the house with plenty of pocket change. :)

Ben Linus is a dirty little weasel and that's why we love him

@Prboi only if ur straight

@quiggy

I'm sorry, not all of us tivo Entertainment Tonight and gossip about the show at the watercooler the next day.

i dont want to bash the kinect at all and i plan on getting one at launch but that video seemed too rehearsed. for the most part the timing seemed to match relly closely, but a couple of times it seemed like the game character was moving before she did and she quickly adjusted her arms to catch up to what happens on screen. plus the had the part of the screen that shows your body cut off.

it could be some sort of delay with the split screen or something who knows, but it seemed like there was some lag.

@killploki

This is Dance Central and she's not controlling the character on screen. She's trying to match the dancer on the screen and getting scored by how well she's dancing. She's actually really good at the game too.

@Raffi256 yeah, im an idiot. i realized after the fact you dont control the character on screen. ignore my previous comment

@solidsnake8282

I'm straight & I still don't find that anywhere near funny

@wealthyman2

she's very lesbian. and also very wealthy and sleeping with a woman far hotter than you'll ever be with.

@Puertoricarious http://stupidcelebrities.net/wp-content/edgmain.jpg good looking?

@wealthyman2 Yes good looking, like she looks pretty f'ing good.

@ben linus

Dance Central really isn't a casual game, it can be very hard, especially if you're an uncoordinated geek.

Great video. Ellen is awesome.

@solidsnake8282

Wow, Joystiq has some really weird people on their site

Is Ellen a guy or girl?

@Mustang Fanboy

According to the naming convention, I believe Ellen is a female name.

By your photo, I can't tell; are you automatic or manual?
Nice wheels BTW *inappropriate whistle*

@Mustang Fanboy - I'm not really a fan of Ellen's show, but even I am ashamed that her sexuality has become such an issue here. Really people? She fell in love, and got married, to a woman. She's a lesbian. She is not a man. It's not funny to ask if she is a man.

It's like this comments section became Xbox Live for a day.

@wealthyman2

http://hotcelebrity.name/wp-content/uploads/2008/12/portia_de_rossi.jpg
yes. very.

Well played Mr. Ellen.

@annoyingposter4

Oprah is the alpha and the omega, she is both the chicken and the egg and her kingdom hath no end.

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Dance Central

Ellen DeGeneres steps up the Kinect marketing

Reader Comments (62)

Posted: Oct 28th 2010 6:54PM PR0F3TA said

Posted: Oct 28th 2010 7:01PM Assmar said

Posted: Oct 28th 2010 6:59PM Assmar said

Posted: Oct 28th 2010 7:06PM Daliminator said

Posted: Oct 28th 2010 7:07PM Daliminator said

Posted: Oct 28th 2010 7:09PM wealthyman2 said

Posted: Oct 28th 2010 7:13PM peternography said

Posted: Oct 28th 2010 7:28PM Prboi said

Posted: Oct 28th 2010 7:49PM sqeric said

Posted: Oct 28th 2010 8:34PM Liquidfingers said

Posted: Oct 28th 2010 9:01PM Prboi said

Posted: Oct 28th 2010 9:25PM Liquidfingers said

Posted: Oct 29th 2010 12:59AM sqeric said

Posted: Oct 29th 2010 6:31AM huffhuffhuff said

Posted: Oct 28th 2010 7:21PM quiggy said

Posted: Oct 28th 2010 7:27PM TaintedKane said

Posted: Oct 28th 2010 7:34PM Prboi said

Posted: Oct 28th 2010 7:35PM TaintedKane said

Posted: Oct 29th 2010 3:39AM Herbaceous Border Patrol said

Posted: Oct 29th 2010 1:51PM Uracat said

Posted: Oct 28th 2010 7:29PM Prboi said

Posted: Oct 28th 2010 7:29PM Prboi said

Posted: Oct 28th 2010 7:32PM Mayor West said

Posted: Oct 28th 2010 7:45PM JCat said

Posted: Oct 28th 2010 7:48PM MatisyahuSerious said

Posted: Oct 28th 2010 10:24PM JCat said

Posted: Oct 28th 2010 7:34PM Prboi said

Posted: Oct 28th 2010 7:44PM JCat said

Posted: Oct 28th 2010 7:50PM Jay Z said

Posted: Oct 28th 2010 7:59PM harusame said

Posted: Oct 28th 2010 9:22PM Ninbrendo said

Posted: Oct 28th 2010 8:01PM brer said

Posted: Oct 28th 2010 8:08PM solidsnake8282 said

Posted: Oct 28th 2010 8:11PM Youthinized said

Posted: Oct 28th 2010 8:14PM killploki said

Posted: Oct 28th 2010 8:28PM Raffi256 said

Posted: Oct 28th 2010 8:58PM killploki said

Posted: Oct 28th 2010 8:33PM Prboi said

Posted: Oct 28th 2010 8:43PM Puertoricarious said

Posted: Oct 28th 2010 8:45PM wealthyman2 said

Posted: Oct 29th 2010 3:43AM whookid said

Posted: Oct 28th 2010 8:51PM Raffi256 said

Posted: Oct 28th 2010 8:53PM Dante G said

Posted: Oct 28th 2010 8:57PM Prboi said

Posted: Oct 28th 2010 9:00PM Mustang Fanboy said

Posted: Oct 28th 2010 9:21PM Assmar said

Posted: Oct 29th 2010 7:49AM BananaBoat said

Posted: Oct 28th 2010 9:05PM Puertoricarious said

Posted: Oct 28th 2010 9:16PM Mustang Fanboy said

Posted: Oct 28th 2010 9:18PM Assmar said

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