EA cuts quarterly losses, despite declining revenue
8
Electronic Arts has posted its financial report for the second quarter (July–September) of its 2011 fiscal year, posting $631 million in revenue, a decline of $156 million compared to revenue recorded during the same period last year. However, the megapublisher managed to cut its net loss to $201 million -- almost half of last fiscal year's second quarter loss of $391 million.
EA CEO John Riccitiello said of the company's recent performance, "We credit our results to blockbusters like FIFA 11 and to innovative digital offerings like The Sims 3 Ambitions and Madden NFL 11 on the iPad." Indeed, FIFA 11 was a golden goose for the publisher -- it was the best-selling game in Europe during the quarter, pushing the life-to-date sales of the FIFA franchise past 100 million worldwide.
The publisher also revealed its "cost reduction plan," which seeks to "restructure key licensing and developer agreements to improve the long-term profitability of its packaged goods portfolio." How much more obtuse can the plan get, huh?
EA CEO John Riccitiello said of the company's recent performance, "We credit our results to blockbusters like FIFA 11 and to innovative digital offerings like The Sims 3 Ambitions and Madden NFL 11 on the iPad." Indeed, FIFA 11 was a golden goose for the publisher -- it was the best-selling game in Europe during the quarter, pushing the life-to-date sales of the FIFA franchise past 100 million worldwide.
The publisher also revealed its "cost reduction plan," which seeks to "restructure key licensing and developer agreements to improve the long-term profitability of its packaged goods portfolio." How much more obtuse can the plan get, huh?
Reader Comments (8)
Posted: Nov 2nd 2010 6:12PM darkinchworm said
EA not only is saying no to racism, but probably original and thrilling concepts, for a while at least.
(If the other post I attempted to make pops up, I apologize)
(If the other post I attempted to make pops up, I apologize)
Posted: Nov 2nd 2010 6:13PM darkinchworm said
@darkinchworm OK, this comment showed up immediately. May I inquire as to whether an unspoken comment filter has been implemented? I did say eff-you-see-kay in my original comment.
Reply
Posted: Nov 2nd 2010 6:41PM Chris DPSN AggieCEO XBLThe Aggi said
@darkinchworm yea you have to say fukc or fcuk
Reply
Posted: Nov 2nd 2010 7:03PM darkinchworm said
@darkinchworm Hmm, I'm not sure why the stupid story I attempted to post in the Gardening Mama article never appeared, as I didn't swear once. Are "ecstasy" or "gonorrhea" bad words? I suppose I'll find out in a moment!
Reply
Posted: Nov 2nd 2010 7:05PM darkinchworm said
Camping Mama, I mean. OK OK - I'll stop the comment spree now.
(still can't figure out why the story of my pal Brandy never posted)
Reply
(still can't figure out why the story of my pal Brandy never posted)
Posted: Nov 2nd 2010 6:13PM Tradio said
Wow he actually mentioned iPad sales when discussing earnings...I guess they are looking at it as a legit lucrative platform
Posted: Nov 2nd 2010 6:45PM Chris DPSN AggieCEO XBLThe Aggi said
@Tradio of course they are....I bet they literally have a small team doing all mobile games....2 or 3 people for iOS....2 or 3 for Android, 1 for WebOS ,and 1 maybe 2 for Windows Phone 7......
if it only cost around $20k in labor to make 5-10 games and they sell 10-30k on average of each game....its pretty much pure profit....
Reply
if it only cost around $20k in labor to make 5-10 games and they sell 10-30k on average of each game....its pretty much pure profit....




