The first half of Ubisoft's 2010-11 fiscal year (from April 1, 2010 through September 30, 2010) showed positive growth comparatively with the company's fiscal first half of 2009-10, with sales up 57 percent to €260 million ($354.25 million) over last year. Despite the increased sales, the French publisher still spent the first six months of fiscal 2010 losing money -- €89.8 million ($122.08 million) in total.
Accounting for an enormous chunk of the company's first-half loss was "studios' roles and operations reorganization," which we take to mean "we've been building and staffing up our new studio, Ubisoft Toronto." The recent closure of Ubisoft Brazil assuredly helped mitigate the expense of creating a new base of operation, though apparently not enough to keep Ubi in the black.
Also to blame: Tom Clancy's HAWX 2 and Ruse both performed below the publisher's expectations, in addition to "higher R&D [research and development] than expected." CEO Yves Guillemot also explained, "The market environment continues to be tough and, although our gross profit rose sharply, the increase was lower than we expected and we had to accelerate depreciations on certain released titles." But with Assassin's Creed: Brotherhood, Just Dance 2, and Michael Jackson: The Experience all scheduled for launch in the third quarter of Ubi's fiscal year, the publisher is confident that Q3 will be profitable.
Reader Comments (8)
Posted: Nov 15th 2010 1:01PM Faenix said
they should bring Pop HD to NA.. guaranteed quarter - a million seller. Maybe more.
Posted: Nov 15th 2010 1:22PM Hunter141072 said
they should start making more original games and not only old franchises, also they should make their games faster and more original instead of investing tons of money on games that end being the same they always offer. Conviction is a good example, how many years they invested on that one?? and at the end we had virtually the same kind of game that splinter has always been, but with a soup opera ending......and POP well....ubi needs to start trying to make games that are more interesting, staying with the same old franchises doesn´t work... and this numbers are a good proof....
Posted: Nov 15th 2010 2:42PM John Deadly said
Ubisoft, if you want to be profitable I have three words for you- RAINBOW SIX VEGAS. If you can't understand that then just go ahead and declare bankruptcy right now.
Posted: Nov 15th 2010 4:48PM jimmer411 said
Just dance and a micheal Jackson game? And they wonder why they are in the red.
Posted: Nov 15th 2010 6:54PM Jacksons said
I sure didn't help them much this year, only picked up Red Steel 2, which was an awesome game.
Posted: Nov 15th 2010 7:41PM Lerkero said
The worst part is that Ubi actually had expectations for HAWX and RUSE
Posted: Nov 15th 2010 9:03PM Hunter141072 said
@Lerkero
hawx was a good idea, just like conviction in it´s early development stage, but then they didn´t know what to do with them and instead of making a better design they went the easier way by making hawx an averange flying game, and conviction well... they just transform it into splinter cell......
Reply
hawx was a good idea, just like conviction in it´s early development stage, but then they didn´t know what to do with them and instead of making a better design they went the easier way by making hawx an averange flying game, and conviction well... they just transform it into splinter cell......
Featured Stories
Super Joystiq Podcast 004: 38 Studios meltdown, Gravity Rush, Civilization 5: Gods & Kings, Dragon's Dogma
Posted on May 25th 2012 3:30PM




