In a video game's lifetime, the first-week sales are often the most crucial, representing some of biggest numbers a publisher will ever see for a game. That's why Robomodo's second peripheral-based Tony Hawk title, Shred
, seems to have gotten off to a grim start, selling just 3,000 copies in its first week at retail.
Speaking with GI.Biz, Investment firm Cowen and Company detailed October's North American retail showings (following yesterday's NPD report
) and pointed out that another Activision October release, DJ Hero 2,
moved 59,000 copies in its first two weeks of availability. For comparison's sake, those aren't huge sales for DJ Hero 2,
but it nearly 20 times more than Shred
. These numbers are perhaps least surprising to Shred
's developer, Robomodo; the developer cut staff last month and is said to be off the Tony Hawk franchise.