EA: Movie licenses going the 'wrong way' for game publishers
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EA Games president Frank Gibeau has told Develop that the licensing deals involved in the development of movie-based games are going the "wrong way" for publishers. He described the movie-game business as "falling apart," with returns on investment often failing to justify the costs involved in securing popular properties for a video game.
According to Gibeau, EA considers itself better off working on its own IP like Dead Space, rather than spending it on something with the creative limitations like the James Bond series (a license now held by rival Activision). "The days of licensed-based, 75-rated games copies are dead like the dinosaur," the executive said.
Well, that's something we can agree on -- the days of 37-rated movie-based games has dawned, as evidenced recently by EA Bright Light's abysmal Harry Potter and the Deathly Hallows: Part 1.
According to Gibeau, EA considers itself better off working on its own IP like Dead Space, rather than spending it on something with the creative limitations like the James Bond series (a license now held by rival Activision). "The days of licensed-based, 75-rated games copies are dead like the dinosaur," the executive said.
Well, that's something we can agree on -- the days of 37-rated movie-based games has dawned, as evidenced recently by EA Bright Light's abysmal Harry Potter and the Deathly Hallows: Part 1.
Reader Comments (46)
Posted: Nov 29th 2010 6:50PM BrianH said
good on EA, best publisher in the world at the moment for good reasons
Posted: Nov 29th 2010 7:01PM Invigilator said
@BrianH
Yeah, unless you're counting Gears of Potter and the awesome STUPEFY!?
Also, how is EA the best publisher right now? The last good games they made were what, Dead Space and Mirror's Edge back in 2008?
(Not counting the Bioware stuff obviously: Mass Effect 2 would have been made whether EA owned them or not.)
Ubisoft and Activision Blizzard both are making more quality titles these days, if you ask me. Of course it's subjective, but judging by sales figures and critical acclaim alike, that would seem to be the case.
Reply
Yeah, unless you're counting Gears of Potter and the awesome STUPEFY!?
Also, how is EA the best publisher right now? The last good games they made were what, Dead Space and Mirror's Edge back in 2008?
(Not counting the Bioware stuff obviously: Mass Effect 2 would have been made whether EA owned them or not.)
Ubisoft and Activision Blizzard both are making more quality titles these days, if you ask me. Of course it's subjective, but judging by sales figures and critical acclaim alike, that would seem to be the case.
Posted: Nov 29th 2010 7:08PM Alexisonfire said
@BrianH
I'd say Atlus is by far the best publisher today.
While many will not be smitten by the games they put out purely due to personal tastes, they have had a steady stream of nothing but quality titles for the past 6-7 years.
Reply
I'd say Atlus is by far the best publisher today.
While many will not be smitten by the games they put out purely due to personal tastes, they have had a steady stream of nothing but quality titles for the past 6-7 years.
Posted: Nov 29th 2010 9:14PM sonicspike41 said
@Invigilator
He called them the best PUBLISHER, meaning games they've published. Let's take a look at a few of the quality titles they've recently published, shall we?
The Sims 3
Burnout
Battlefield
Crysis
Rock Band
Mass Effect
Spore
Reply
He called them the best PUBLISHER, meaning games they've published. Let's take a look at a few of the quality titles they've recently published, shall we?
The Sims 3
Burnout
Battlefield
Crysis
Rock Band
Mass Effect
Spore
Posted: Nov 29th 2010 9:20PM sonicspike41 said
@sonicspike41
Plus Army of Two, Dead Space, Mirror's Edge, Dante's Inferno, and Dragon Age!
Reply
Plus Army of Two, Dead Space, Mirror's Edge, Dante's Inferno, and Dragon Age!
Posted: Nov 29th 2010 6:53PM Spunky Monkey 190906 said
Thank you for establishing that EA ¬_¬ Something that us gamers here have known for a while now.
Posted: Nov 29th 2010 7:20PM Spunky Monkey 190906 said
@The Pork
No, I knew that following in the path of a movie is restrictive and therefore a hindrance to both the development team who cannot go beyond the orginal plot and concepts and at the same time is an impact on the budgeting to release the game on time to keep toe to toe with the movie release, which in turn lowers the level of quality from the game and considering the large amount of money thrown at these games, ultimately fail as the game is rarely good enough to justify a purchase when more time should be spent on original IPs like Dead Space.
There are movie based games that do relatively well, but they are far and few, and the ones that do exceptionally well are because they strayed well away from the original movie plot and theme and used the characters to create a new experience for the gamer.
Conclusion: Movie games usually suck.
Reply
No, I knew that following in the path of a movie is restrictive and therefore a hindrance to both the development team who cannot go beyond the orginal plot and concepts and at the same time is an impact on the budgeting to release the game on time to keep toe to toe with the movie release, which in turn lowers the level of quality from the game and considering the large amount of money thrown at these games, ultimately fail as the game is rarely good enough to justify a purchase when more time should be spent on original IPs like Dead Space.
There are movie based games that do relatively well, but they are far and few, and the ones that do exceptionally well are because they strayed well away from the original movie plot and theme and used the characters to create a new experience for the gamer.
Conclusion: Movie games usually suck.
Posted: Nov 29th 2010 7:21PM Spunky Monkey 190906 said
@The Pork
No, I knew that following in the path of a movie is restrictive and therefore a hindrance to both the development team who cannot go beyond the orginal plot and concepts and at the same time is an impact on the budgeting to release the game on time to keep toe to toe with the movie release, which in turn lowers the level of quality from the game and considering the large amount of money thrown at these games, ultimately fail as the game is rarely good enough to justify a purchase when more time should be spent on original IPs like Dead Space.
There are movie based games that do relatively well, but they are far and few, and the ones that do exceptionally well are because they strayed well away from the original movie plot and theme and used the characters to create a new experience for the gamer.
Conclusion: Movie games usually suck.
Reply
No, I knew that following in the path of a movie is restrictive and therefore a hindrance to both the development team who cannot go beyond the orginal plot and concepts and at the same time is an impact on the budgeting to release the game on time to keep toe to toe with the movie release, which in turn lowers the level of quality from the game and considering the large amount of money thrown at these games, ultimately fail as the game is rarely good enough to justify a purchase when more time should be spent on original IPs like Dead Space.
There are movie based games that do relatively well, but they are far and few, and the ones that do exceptionally well are because they strayed well away from the original movie plot and theme and used the characters to create a new experience for the gamer.
Conclusion: Movie games usually suck.
Posted: Nov 29th 2010 6:58PM Dreyesbo said
Hopefully someone will do a great Harry Potter game sometime. Lego Harry Potter currently holds that title, and without doing much.
Posted: Nov 29th 2010 7:05PM Grand Kerfuffle said
@Dreyesbo
So you're saying we need Harry Potter: Hogwarts Asylum?
Reply
So you're saying we need Harry Potter: Hogwarts Asylum?
Posted: Nov 30th 2010 9:35PM The Aquacharger said
@Faenix
It actually first appeared in the 1800's with HP Lovecraft's stories. Yes, Batman can be traced back to Lovecraft.
Reply
It actually first appeared in the 1800's with HP Lovecraft's stories. Yes, Batman can be traced back to Lovecraft.
Posted: Nov 29th 2010 7:03PM Alexisonfire said
I would really like for publishers to look at the Scott Pilgrim game as an example of a successive licensed title in the years to come. If you can make an small, enjoyable, solid title that comes to XBLA, PSN, and Steam, I'll be a lot more interested in dropping my $10 on it than, say, the $70 you ask of me now for a pile of crap.
Posted: Nov 29th 2010 7:22PM Spunky Monkey 190906 said
@Alexisonfire
Exactly, I can think of several half arsed efforts
Reply
Exactly, I can think of several half arsed efforts
Posted: Nov 29th 2010 7:28PM shouryuuken said
@Alexisonfire yeah.. thats what ive been thinking myself for awhile. simple 2d beat em ups/platformers on xbla/psn would be a great idea for these games.. especially over nothing at all.
i mean.. i was a huge fan of avatar the last airbender (show, not movie of course), and i wanted a guardian heroes styled game featuring aang and company so badly. replace magic with bending, and the turn the countless undead soldiers into fire nation troops. the show was perfect for explaining fighting hordes of similar looking dudes..
but instead.. they released 3 terrible games that probably didnt sell all that well.
Reply
i mean.. i was a huge fan of avatar the last airbender (show, not movie of course), and i wanted a guardian heroes styled game featuring aang and company so badly. replace magic with bending, and the turn the countless undead soldiers into fire nation troops. the show was perfect for explaining fighting hordes of similar looking dudes..
but instead.. they released 3 terrible games that probably didnt sell all that well.
Posted: Nov 29th 2010 7:09PM Jackablade said
"the days of 37-rated movie-based games has dawned"
By which I assume you mean "continues unabated".
By which I assume you mean "continues unabated".
Posted: Nov 29th 2010 7:14PM Tereso said
EA sucks at doing games out of movies because they want to rush to come out at the same time that the movie. It is like they do not remember what happened with ET and Atari.
Posted: Nov 29th 2010 7:25PM Spunky Monkey 190906 said
@Tereso
What happened with ET on Atari? That game is the best movie game of all time :/
Reply
What happened with ET on Atari? That game is the best movie game of all time :/
Posted: Nov 29th 2010 7:29PM KinseySS said
Enter the Matrix was on the right track for a movie based game with a side story of the movie and it all coming together was an awesome idea, but it's unfortuante the gameplay itself and the controls were just horrible. As bad as the game was I still played through it just for the story. and still had fun.
Posted: Nov 29th 2010 7:33PM gatotsu911 said
Am I the only one who feels a little lurch of nausea every time I see someone from a big publisher refer to and classify a game (in the abstract, no less) by its Metacritic score?
Then again, we are talking about the specific publisher that has determined employee bonuses by way of Metacritic scores, so I guess I shouldn't be surprised. But I am disgusted.
Then again, we are talking about the specific publisher that has determined employee bonuses by way of Metacritic scores, so I guess I shouldn't be surprised. But I am disgusted.
Posted: Nov 29th 2010 8:08PM saturn118 said
Does this mean I'll never play games similar to the Street Fighter movie tie-in on the PSX? It was so bad it was good.
Posted: Nov 29th 2010 8:09PM Beastcake said
Delaying the licensed game doesn't help either, just look at Clash of the Titans...
Posted: Nov 29th 2010 8:22PM Soiden said
The problem is that a videogame development can't be influenced by something like releasing near the release date of the same franchise in some other form (movie, in this case). That's why, for example, Nintendo games get delayed many times (Zelda anyone?) just for the final product to be excellent. Because there's not a movie about Zelda releasing in the next months that's putting pressure over the game developers.
Posted: Nov 29th 2010 8:29PM edit said
Film license games are probably generally poor because they're too often created to cash in rather than to unleash creative inspiration. Instead of playing to their strengths the devs are stuck trying to re-realize someone else's vision and appease financiers (and if we're lucky, fans) rather than their own creative instincts. The perfect recipe for a crappy result.
Maybe we're edging closer to a world where publishers realize this and start supporting genuine creativity.. Possibly because more and more consumers are savvy to the fact that most film games are pretty rubbish and are sending a message with their wallets.
Maybe we're edging closer to a world where publishers realize this and start supporting genuine creativity.. Possibly because more and more consumers are savvy to the fact that most film games are pretty rubbish and are sending a message with their wallets.
Posted: Nov 30th 2010 1:38AM GMUHistorian said
@edit
I think we've already seen a publisher figure out how to do a "movie based game." Unfortunately EA's leadership is too dumb to simply rip off the idea or maybe it's most of the studios that are too dumb to rip off the idea.
Transformers: War for Cybertron got really good scores from from IGN, Game Informer, 1Up, Games Radar, OXM and Joystiq. The Metacritic score was low because of bad reviews from Gamespot, Eurogamer, Giant Bomb and Wired among other smaller publications. People I've talked to who played the game liked it.
You're right in that many publishers and developers, pushed by the studios, think a movie game has to tie in with the story and plot line in the movie. Some movies don't lend themselves well to being a video game just like some games don't lend themselves well to being movies (or maybe that's just Uwe Boll's fault.) The developer that did War for Cybertron with the full approval of Hasbro didn't try to tie the game to any of the movies, and from what I've heard the next Transformers game that's supposedly going to be released around the time of the Transformer 4 movie release isn't going to tie in with the movie either.
IMO the problem is simply that studios, publishers and developers have to stop thinking that a "movie tie-in" game has to be completely 100% faithful to the movie. All it has to do is get gamers interested enough in a good game that they'll possibly want to go see the movie in a theater or buy it on DVD, and be good enough so that fans who saw the movie will want to play the video game.
I'd love for movie games to tell me a different story than what I've seen in the movie. Then I feel like I've gotten two stories about something that I enjoy (like Transformers) instead of just one. If I've already seen the movie I don't need to play the game, I know the story.
Reply
I think we've already seen a publisher figure out how to do a "movie based game." Unfortunately EA's leadership is too dumb to simply rip off the idea or maybe it's most of the studios that are too dumb to rip off the idea.
Transformers: War for Cybertron got really good scores from from IGN, Game Informer, 1Up, Games Radar, OXM and Joystiq. The Metacritic score was low because of bad reviews from Gamespot, Eurogamer, Giant Bomb and Wired among other smaller publications. People I've talked to who played the game liked it.
You're right in that many publishers and developers, pushed by the studios, think a movie game has to tie in with the story and plot line in the movie. Some movies don't lend themselves well to being a video game just like some games don't lend themselves well to being movies (or maybe that's just Uwe Boll's fault.) The developer that did War for Cybertron with the full approval of Hasbro didn't try to tie the game to any of the movies, and from what I've heard the next Transformers game that's supposedly going to be released around the time of the Transformer 4 movie release isn't going to tie in with the movie either.
IMO the problem is simply that studios, publishers and developers have to stop thinking that a "movie tie-in" game has to be completely 100% faithful to the movie. All it has to do is get gamers interested enough in a good game that they'll possibly want to go see the movie in a theater or buy it on DVD, and be good enough so that fans who saw the movie will want to play the video game.
I'd love for movie games to tell me a different story than what I've seen in the movie. Then I feel like I've gotten two stories about something that I enjoy (like Transformers) instead of just one. If I've already seen the movie I don't need to play the game, I know the story.
Posted: Nov 30th 2010 8:35AM Faenix said
@GMUHistorian
Transformers: War for Cybertron didnt have much to any pressure.
This game, had to pretty much copy a book - and a movie - as close as possible AND RELEASE at the same time the movie released to theaters. Transformers: War for Cybertron had none of that. Just a basic groundwork.
Reply
Transformers: War for Cybertron didnt have much to any pressure.
This game, had to pretty much copy a book - and a movie - as close as possible AND RELEASE at the same time the movie released to theaters. Transformers: War for Cybertron had none of that. Just a basic groundwork.
Posted: Nov 29th 2010 8:57PM Liquidfingers said
i actually think this is great news. if it weren't for great "movie-based" games that actually end up being better than the movies they are based on i.e. chronicles of riddick and wolverine, i would say get rid of them altogether.
Posted: Nov 29th 2010 9:58PM Scuffles said
Shock and Freaking Awe .... seeing as I personally can't recall a single decent movie based game.
I think the issue stems mainly from the fact that companies don't care about the IP or quality as much as they care about squeezing out some green, slash and burn style.
I think the issue stems mainly from the fact that companies don't care about the IP or quality as much as they care about squeezing out some green, slash and burn style.
Posted: Nov 29th 2010 11:22PM Bigduo209 said
I would've call EA the one of the better publishers with that statement.
However the guy also Dead Space and Mirror's Edge failed because they lacked multiplayer.
DS and ME might have failed since they weren't big single-player games with alot of content (or play time),they may have failed because of bad release dates, being a new IP, or because of not so great marketing.
But multiplayer? With COD and a lot of multiplayer competitive vying for attention, I'm not sure DS2's would survive that.
MP is a big investment for mainstream consumers, so unless it's incredibly unique and good, you aren't gonna see those consumers stray away from the MP games that already work for them.
However the guy also Dead Space and Mirror's Edge failed because they lacked multiplayer.
DS and ME might have failed since they weren't big single-player games with alot of content (or play time),they may have failed because of bad release dates, being a new IP, or because of not so great marketing.
But multiplayer? With COD and a lot of multiplayer competitive vying for attention, I'm not sure DS2's would survive that.
MP is a big investment for mainstream consumers, so unless it's incredibly unique and good, you aren't gonna see those consumers stray away from the MP games that already work for them.
Posted: Nov 29th 2010 11:22PM Bigduo209 said
I would've call EA the one of the better publishers with that statement.
However the guy also Dead Space and Mirror's Edge failed because they lacked multiplayer.
DS and ME might have failed since they weren't big single-player games with alot of content (or play time),they may have failed because of bad release dates, being a new IP, or because of not so great marketing.
But multiplayer? With COD and a lot of multiplayer competitors vying for attention, I'm not sure DS2's would survive that.
MP is a big investment for mainstream consumers, so unless it's incredibly unique and good, you aren't gonna see those consumers stray away from the MP games that already work for them.
However the guy also Dead Space and Mirror's Edge failed because they lacked multiplayer.
DS and ME might have failed since they weren't big single-player games with alot of content (or play time),they may have failed because of bad release dates, being a new IP, or because of not so great marketing.
But multiplayer? With COD and a lot of multiplayer competitors vying for attention, I'm not sure DS2's would survive that.
MP is a big investment for mainstream consumers, so unless it's incredibly unique and good, you aren't gonna see those consumers stray away from the MP games that already work for them.
Posted: Nov 29th 2010 11:24PM Bigduo209 said
Ignore the double post please.
Posted: Nov 30th 2010 12:20AM The Albatross said
Part of it is also that the developers ship shovelware out the door with the licensing and think that will pass. I've had no doubt that an MMO or an Open World Harry Potter game, that is well made, would be stellar. The audience for Harry Potter, these days, is progressively older than it was five, six, and seven years ago when the other films were being released. Deathly Hallows goes into a lot of grown up topics and it is pretty dark... If You figure that the average age of the Harry Potter viewer may be somewhere from 15 - 19, with plenty older, perhaps EA should consider making a HArry Potter game that mimics that demographic.
Posted: Nov 30th 2010 5:47AM Iamdude said
Maybe, just maybe, if they spent more time making the game not suck, their returns would be better. Instead of blaming bad publishing deals, how about blaming yourselves for making bad games?
Expecting a 75 score purely based on the license is ridiculous.
Expecting a 75 score purely based on the license is ridiculous.
Posted: Nov 30th 2010 7:12PM OneOfSwords said
Interestingly, Activision shares this outlook. Bobby Kotick said a few months back that Activision is focusing more on original IPs and is less interested in licensed games: http://ds.ign.com/articles/112/1120884p1.html
If two big publishers feel the same on this topic, I'm happy to see it. It's not like game studios cannot come up with compelling content, as we've seen time and again.
If two big publishers feel the same on this topic, I'm happy to see it. It's not like game studios cannot come up with compelling content, as we've seen time and again.







