"We don't view the App Store as a really big opportunity for dedicated games," Activision boss Bobby Kotick told the Global Media Summit in New York
earlier this week. Much of the game industry is extremely interested in the growing mobile and social game markets
, but according to Kotick, Activision believes it can reach a wider customer base by focusing on its most popular franchises and platforms. "The place where you have the opportunities for growth," he said, "is within the communities of franchises we control."
But while Activision holds off on the mobile and social markets in favor of pushing traditional franchises, competitor EA is laying all kinds
of groundwork there
. Opportunity, it seems, doesn't look the same to everyone.