THQ uDraw GameTablet 'doing very well,' software lined up through 2012
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As Kinect and Move continue to make headlines as the season's hottest hardware, THQ is quietly enjoying the apparent success of its uDraw GameTablet, which launched November 14 for Wii. Early indications from the company suggest the kid-targeted device is selling well at retail (for around $70), as one tongue-in-cheek tweet from VP Danny Bilson hinted.
Without sharing specific sales figures, Wayne Cline, director of product development for THQ's Kids, Family and Casual division, got a bit more specific about uDraw's performance. "Our early reports are looking very promising, and I know we're doing very well at Walmart, Best Buy and Toys R Us -- outlets like that," he told Joystiq. "And we're getting really good first-look feedback from a lot of things like parenting magazines and such. It's looking very positive." But how long will that last?
Many Wii owners' living rooms are cluttered with the remains of a variety of plastic doodads and devices with little-to-no software support to keep them running. Not even Nintendo has backed its wacky, first-party peripherals -- remember Wii Speak or the Zapper? It's too early to tell whether uDraw is doomed to the same fate, but Cline was adamant that THQ would support the device with a steady flow of software.
"We got a SKU plan going on through 2012 calendar," Cline revealed, suggesting that uDraw will be treated as a platform by THQ and not just an experience dedicated to a single game or even genre. Right now, there are only three games available for the device: Pictionary and the bundled uDraw Studio are both drawing games, while platformer Dood's Big Adventure stretches the boundaries of the tablet and shows there's potential for software beyond just drawing stuff.
Cline confirmed more uDraw software would be coming next year, though he wouldn't provide a specific time frame. "Our next batch of software we'll be releasing in 2011," he offered, intimating that we might see uDraw games be released in bursts. "We haven't announced anything yet," he added, "but rest assured we don't intend this to be a one-holiday, one-trick pony."
Without sharing specific sales figures, Wayne Cline, director of product development for THQ's Kids, Family and Casual division, got a bit more specific about uDraw's performance. "Our early reports are looking very promising, and I know we're doing very well at Walmart, Best Buy and Toys R Us -- outlets like that," he told Joystiq. "And we're getting really good first-look feedback from a lot of things like parenting magazines and such. It's looking very positive." But how long will that last?
Many Wii owners' living rooms are cluttered with the remains of a variety of plastic doodads and devices with little-to-no software support to keep them running. Not even Nintendo has backed its wacky, first-party peripherals -- remember Wii Speak or the Zapper? It's too early to tell whether uDraw is doomed to the same fate, but Cline was adamant that THQ would support the device with a steady flow of software.
"We got a SKU plan going on through 2012 calendar," Cline revealed, suggesting that uDraw will be treated as a platform by THQ and not just an experience dedicated to a single game or even genre. Right now, there are only three games available for the device: Pictionary and the bundled uDraw Studio are both drawing games, while platformer Dood's Big Adventure stretches the boundaries of the tablet and shows there's potential for software beyond just drawing stuff.
Cline confirmed more uDraw software would be coming next year, though he wouldn't provide a specific time frame. "Our next batch of software we'll be releasing in 2011," he offered, intimating that we might see uDraw games be released in bursts. "We haven't announced anything yet," he added, "but rest assured we don't intend this to be a one-holiday, one-trick pony."
Reader Comments (24)
Posted: Dec 3rd 2010 5:42PM Miketor said
I hope THQ continues to knock it out of the park. They have put out some really great games over the last two years and if this thing can make them more money to keep doing that, I'm all for it.
Posted: Dec 3rd 2010 6:08PM A Sandwich said
I was shopping at Target the other day and convinced some mom to pick up Epic Mickey instead of this. I feel like I did the right thing.
Posted: Dec 3rd 2010 6:13PM atriux said
Kudos to whoever takes advantage of this failstreak for the wii...seriously, this drought of GOOD games is ridiculous.
Posted: Dec 3rd 2010 8:10PM TooManyFoppies said
@atriux
Kirby's Epic Yarn, Donkey Kong country Returns, Epic Mickey, Goldeneye, Zelda Skyward Sword soon, and earlier this year Mario Galaxy 2.
If you don't think one of those ( or the many other games) is good you don't have a soul.
Reply
Kirby's Epic Yarn, Donkey Kong country Returns, Epic Mickey, Goldeneye, Zelda Skyward Sword soon, and earlier this year Mario Galaxy 2.
If you don't think one of those ( or the many other games) is good you don't have a soul.
Posted: Dec 3rd 2010 6:25PM MLC said
I work in retail and I see this flying off the shelves.
Kudos to THQ!
Kudos to THQ!
Posted: Dec 3rd 2010 6:30PM Jacksons said
It's good they're enjoying a bit of success for creating a Wii peripheral that isn't useless. I'm a little shocked how terrible some of the first party wii peripherals are this generation.
Posted: Dec 3rd 2010 6:57PM SegaFan said
I have one. This is a very solid piece of hardware. So far I think this is the best Wii peripheral.
Posted: Dec 3rd 2010 7:13PM U U D D L R L R B A SELECT START said
Nice, but none can come close to the glory that was Mario Paint.
http://www.youtube.com/watch?v=5uZr3JWYdy8
http://www.youtube.com/watch?v=5uZr3JWYdy8
Posted: Dec 3rd 2010 7:29PM Hoops said
I wouldn't mind seeing Nintendo support this thing. Toss out a new Wario Ware Drawing game, and Mario Paint.
Posted: Dec 3rd 2010 7:31PM The Joy of Cooking DeMat said
This looks like an excellent peripheral. Nintendo needs to support the HELL out of it next year. As in, a Mario spinoff requires it, or a Kirby Canvas Course sequel, or something. They would miss a huge opportunity if they didn't.
Posted: Dec 3rd 2010 8:07PM onlysublime said
Posted: Dec 3rd 2010 8:43PM pandaSmore said
Wish I had this was a kid! I spent $500 on a Wacom tablet and suck at using it!
Posted: Dec 4th 2010 12:38PM CynicalStrike said
@pandaSmore Sucks to be you! I got a refurbished Wacom Bamboo Pen tablet for £25, and it's awesome :D
Reply
Posted: Dec 4th 2010 12:45AM Curttehmurt said
I just hope we get that Bob Ross game we were promised 4 years ago, or maybe a new Mario Paint!
Posted: Dec 4th 2010 5:36PM pluupy said
I saw the commercial for this on TV. As soon as they said "color!" my niece went crazy over it. Coloring? On the Wii? WITHOUT HOMEBREW?!
BLASPHEMY.
Christmas will be fun, indeed.
BLASPHEMY.
Christmas will be fun, indeed.
Posted: Dec 5th 2010 9:50AM huffhuffhuff said
can't support the peripheral based games.
Posted: Dec 6th 2010 3:23PM Peretz said
It makes me smile to see THQ finding success with this peripheral. The price points for the hardware and games seem reasonable, the continued software support sounds solid, and this looks exactly like the sort of thing that could help lead children to develop a greater interest in art (without the risk and cost involved with putting a young child in front of a PC and Wacom tablet).
I'm one of the first to note when a company churns out a peripheral for a popular system as a quick cash-in, but THQ seems to have put some genuine effort and care into the uDraw. If my initial impressions are correct, then I hope THQ continues to find financial success with this.
I'm one of the first to note when a company churns out a peripheral for a popular system as a quick cash-in, but THQ seems to have put some genuine effort and care into the uDraw. If my initial impressions are correct, then I hope THQ continues to find financial success with this.







