- "If you don't do a box check, you could find yourself in a stick-y situation."
- "Don't skate around your responsibilities as a parent, or you might end up in the penalty box."
- "Don't puck around with ratings, or else your kid might play an age-inappropriate shoot-er."
- "The icing on the cake? Something about Zambonis."
ESRB enlists hockey players to attempt punny PSA
14
Listen here, Entertainment Software Ratings Board, if you're going to create a public service announcement for parents of young gamers starring Chicago Blackhawks players Patrick Sharp and Brian Campbell, you really can't use puns so halfheartedly. This commercial might be a noble attempt, but there are a lot of untapped hockey references you guys left hanging, like:
Reader Comments (14)
Posted: Dec 9th 2010 5:30AM Private Awesome said
Hockey puns are cool.
Posted: Dec 9th 2010 8:11AM GuitarHero666 said
@Private Awesome
Yeah, they are pretty good for breaking ice.
Reply
Yeah, they are pretty good for breaking ice.
Posted: Dec 9th 2010 5:44AM Greippi said
If you check a little off-side on that video (0:07), you'll see a girl that I'd definitely consider having a three-on-one with. I would take a screen shot, but it seems my chances of netting the puck that I want aren't going to make it worth it. Of course I could try to make more of a scramble for her, but I think I'm gonna have to pass this time. I think she's already on her third period. Then again instead of speculating I could try elbowing some answers out of her. Better not rush it...
But really, that was some pretty foul wordplay...
But really, that was some pretty foul wordplay...
Posted: Dec 9th 2010 6:05AM Enosoma said
Why isn't the kid allowed to play a hockey game?
He needs a new dad.
He needs a new dad.
Posted: Dec 9th 2010 6:27AM camronm21 said
Did anyone else see the Native American head in the lower right-hand corner at the end? I am confused.
Posted: Dec 9th 2010 9:42AM FriedConsole said
What that red headed Andy Samberg?
Posted: Dec 9th 2010 10:50AM SackDanDruff said
Let's go Hawks!
Posted: Dec 9th 2010 11:48AM friarcanuck said
Do Americans even know who those guys are?
Posted: Dec 9th 2010 12:35PM Basevi said
If only more hockey stars would help parents at game store. Then we wouldn't have so many kids playing Halo and Call of Duty online.
Posted: Dec 9th 2010 3:54PM krash411 said
Sneak into the crease and try to poke one in.






