Xbox 360 Kinect bundles outsell PS3 Move bundles 5 to 1 in November

by Richard Mitchell on Dec 10th 2010 5:16PM

In his latest report to the game industry, Wedbush Morgan analyst Michael Pachter shed some light on the battle between Microsoft's Kinect and Sony's Move motion control systems. Pachter reports that Xbox 360 Kinect console bundles outsold PlayStation Move console bundles in the US by a margin of five to one in November. According to Pachter, "about half" of the Xbox 360 consoles sold in November were part of Kinect bundles, while PlayStation Move bundles made up for "about one fifth" of total PS3 console sales for the month.

With Microsoft reporting 1.37 million Xbox 360s sold in November, that puts the Kinect bundle figure somewhere in the range of 685,000 units, thus putting Move console bundles around 137,000 units. Of course, it's worth pointing out that these figures only refer to console bundle sales and not to individual Kinect and PlayStation Move sales. According to Microsoft, global Kinect sales have topped 2.5 million units. Sony has reported that 4.1 million PlayStation Move units have been shipped to retailers, though the company hasn't disclosed actual sales numbers.

Tags: kinect, microsoft, npd, playstation, playstation-move, ps3, xbox

Reader Comments (134)

I think the moral of this month is...

*sunglasses*

Players were Moved to Kinect more.

@Burnflare Lol that was so win

@Burnflare - Tell me: was the avatar image planned, or did it just so happen to be a coinkidink?

@Burnflare

YYYYYYYYYYYEEEEEEEEEEEEEEEEEEEAAAAAAAAAAAAAAAAAAAAAAAAAAHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!!

DON DON DON DON WAHH WAHH!!!

I believe that "I told you so's" are in order.

Is that how that goes?

@Burnflare

I think the moral of the story is that Oprah and other prime time people can really herd sheeple well.

It makes more since to compare bundles then the actual devices. As stated here, Kinect and Move sales shouldn't be compared http://conflictinggamers.com/2010/12/03/kinect-vs-move-sales-shouldnt-be-compared-unless/

@McDuckScrooged

It also proves the typical American consumer commonly disregards reviews
as well. The kinect was panned so badly, I wouldn't even consider buying it in its current form.

To be fair, the move isn't that exciting atm outside of maybe the gladiator
portion and the ping pong in sports champions. This platform still needs time to mature.

@kentuckyfried

actually, i haven't really seen any reviews for the kinect that were all that terrible. barring, of course, some of the shittier third-party software offerings, but as far as hardware reviews go, not so much.

To be fair, the kinect is a much more impressive and hackable piece of hardware. Much more potential to be had than a black wiimote with a snowglobe on the top.

@Marshillboy

It's a web cam.

@Marshillboy

Is that gaming potential? Because I see a lot of gaming potential wit the "black Wii Mote with the Snow globe on top." So original by the way.

@Johnnynumber5 is powered by cell

Thank You! Yes, both motion controllers share some technology with devices already on the market... but both the Move and Kinect innovate in their own way.

@Johnnynumber5 is powered by cell

I'm glad I'm not the only one who thinks that.

@Marshillboy To be fair? That's Sony's fault and there's alone. If you believe that Kinect has been selling so well because it's hackable, you're crazy.

@Marshillboy

My point is that if you want to try and downplay move by saying it's a wii mote with a snowglobe you can boil kinect down to being a fancy webcam.

@captainjy Non of these figures matter a lick anyway, both companies are reporting figures without a frame of reference, They both can claim to have sold 6 million units a piece but it doesnt tell you who's actually USING them and the only thing that can tell that is the number of titles sold, unless they want to confuse those numbers just as much by factoring "shipped" units as sold. So yeah The Move is a fancier Wiimote an the Kinect is just a 3d Webcam, big effing deal. Let's hear about the games.

@Johnnynumber5 is powered by cell Except that that's exactly what a move is. A more accurate Wiimote. That's it. The Kinect is something new. Sure it's not as good as it sounds, but it's still impressive technology overall. And I would be willing to bet that the next generation Kinect is going to be one of the coolest, scariest, most badass pieces of technology gaming will see until VR. The move is pretty much as far as that technology is gonna realistically go for gaming. Anything more and you'd be asking people to wear a mocap suit.

So, yeah, they're both cool in their own way, but the move doesn't really have anywhere to go.

@blackangel209
Kinect is a fancy Eyetoy. Does that make it bad? No. But stop thinking it's original and innovative, because it's just an evolution of stuff Sony did last gen, just like the Move is an evolution of Wii (though Sony's been doing it since last gen too, technically).

A little research goes a long way. There are more than a couple ps2 games using eyetoy that look like last-gen kinect games.

@Marshillboy

Most people who talk trash about the Move, have probably never tried it. Once you play for a few minutes on sports champion or other good games, you realize that it is no wii.

Any idiot can make stupid arguments like
Kinect = webcam / eyetoy
Move= wii mote
but, for real... there is much more to be seen in each if you open your eyes!

@ferret

If the only argument that its an "enhanced EyeToy" is that there were EyeToys game that you think looked similar, then you have a pretty lousy argument. The technology is fundamentally different. And the fact that there games in the past where you waved your arms around doesn't disprove that fact. The Sega Activator had games where you wave your arms around, and people don't say the EyeToy is an Activator ripoff, because the implementation is completely different.

@Johnnynumber5 is powered by cell
Yeah because all the hacks shown in the past few weeks pretty much prove that the kinect is just a simple webcam. Get out. NOW!

@Marshillboy

Jesus Christ.

I can't believe the usual suspects are on here arguing back and forth about two products that nobody here actually cares about, just because the names "Sony" and "Microsoft" are attached to them.

@Johnnynumber5 You know what can't be downplayed, though? Your tiresome fanboyism.

@Mickfo
Look up to the skies and see!
(sorry had to do it)

@blackangel209

It's not new. It's an improved EyeToy. Wheter you like or not.

@Raffi256
So what, MOVE and the Wii are also fundamentally different, but they still acomplish similar results.

@captainjy

Yeah, I think Kinect is selling really well because of the marketing, to be honest. Every other commercial I see is Xbox Kinect. I've seen nothing like this for Move. I think Sony want more of a Word of Mouth philosophy for this, which will make it move slower. Xbox is more "look look look at what we got go get it nooooow!" and a lot of people are trying it now. Once people realize that the Kinect is fundamentally flawed for a lot of the games that are the most popular on Xbox, the Kinect might be DisKinected ;)

A lot of the money coming in is from Dance games and the fitness game, 90% of the commercials I see are for these games. Beyond that, which Kinect games do you see advertised? Right now MS is making big bucks cashing in on these games, and they did a good job promoting their product. Sony can't advertise as much as MS in this case because their Move controller is similar to the Wii, the more they promote it, the more the people will ask "what is so different than the Wii" and a 30 second commercial can't explain the difference.

Long story short: MS can advertise the kinect with people dancing, Sony relies on word of mouth to spread the Move, bacon is good.

@ferret thats like saying a car is the next evolution from a bike. Geez, I get tired of these fanboys.

@Sqnalkel haha and a Car is a improved Bike.

@blackangel209
>>The Kinect is something that took existing technology, applied some software to it and then mass marketed through Oprah and Justin Bieber

There - fixed it for you.

@Raffi256

As far as what Move allows you to do in a gaming context its about on par with the eyetoy.. It has done nothing so far that couldnt be done on the eyetoy., the only thing it has allowed is for it to work better in all lighting conditions.

The Kinect hacks have practically 0 to do with gaming.. I cant wait for the kinect enabled game where the kinect is attached to a robot on the floor or to an airdrone or to whatever else it gets attached to.. Great it gives robots the ability to make out depth, but and this is the biggest BUT what does it do for gaming over and above what they eye toy has done ?

Explain to me what it adds that makes it so fundamentally different to any eye toy for gaming ? Now let me watch you stumble and urr and uhmm, because that is the truth right there in a gaming context it really adds very little..

http://www.youtube.com/watch?v=dWqfNTT2dts&feature=mfu_in_order&list=UL -- Watch this in full, its pretty amazing

I also think this guy makes some absolutely brilliant observations, here:

http://www.youtube.com/watch?v=2IFY-jul6TE&feature=mfu_in_order&list=UL

Again this time next year, when more games have been released for both platforms and they have both settled down will be interesting.. Microsoft can only hype the controller so much, it has to deliver on the hype. I cant wait to see your reaction and your comments then...

@McDuckScrooged

That should be: As far as what Kinect* allows you to do in a gaming context

doh !

@Marshillboy
ITT: Trolls arguing with other trolls in a desperate effort to be the trolliest.

@McDuckScrooged thank you. im not the only one that been saying sony came out with the camera motion thing waay before microsoft did

@blackangel209

kinect ain't got sh1t onthe holodeck. just you wait...

@tchuks yeah..notice that Microsoft hasn't tried marketing this for fighting games or shooters. That of course is not going to go down well.

Pew pew, pew pew!

While I think Move is a very good product, I think Sony's mistake has been targeting it towards Core gamers. They're targeting it towards the section of the audience that doesn't really want a motion controller.

With Kinect, Microsoft is targeting the mainstream audience, the type that may not otherwise play games and they're seeing the benefits.

@Mcmax3000

I think its more the hacking community. Its being used on the PC, not an xbox 360.

@Mcmax3000

Sony is trying to target both core and casual. It seems most people that bought move already had a ps3. Either way, both the ps3 and move are supposedly still having a supply shortage.

@Faenix Do you really think there are THAT many people buying Kinect for the purpose of hacking it? I would honestly be shocked if that accounts for even 0.25% of Kinect's sales.

It's marketing. Microsoft is targeting the right audience with their marketing. Their targeting their games and their marketing towards the type of people that are going to be interested in motion gaming.

Sony is trying to target an audience like you & I... The type that are going to be posting on a site like Joystiq. The majority of core gamers are very jaded and disinterested in motion gaming.

I think I speak for the majority of the people on this site when I say that I don't want to play SOCOM with a Move controller.

When you target an audience that's not interested in that kind of product, it's going to show in sales and it is.

@Faenix
Lol...
You think Kinect is selling this well because of hackers?
I actually don't know what to say.

@Johnnynumber5 is powered by cell Yes, they have made some casual push but in general, I'd say they're focusing more on the core gamer.

I've heard way more about "The Fight" then I have about that SingStar dance game.

Even when I see them show Sports Champions, it's usually that Gladiator Duel, something that's going to appeal to the Core gamer. It feels like to me that Sony has seen Microsoft and Nintendo go after the casual and has decided to go after the market that those two companies are ignoring.

Unfortunately, they're targeting a much smaller market.

@Mcmax3000

it's definitely the marketing. i see Kinect everywhere while other than a couple commercials Move has been MIA. i will say that i do consider myself a core gamer and the thought of playing Resistance or Killzone with motion controls does kind of intrigue me. i'm just not really sure how you would even play something like Gears or Halo with Kinect. either way, MS is nailing it so far. i've heard a couple of the moms i work with talking about Kinect, i have yet to hear anything similar for Move.

@Faenix How can someone be so stupid? I feel so sorry for you.

@SoCoolCurt There will absolutely be some core gamers that are interested in playing core games with Move but they're going to be few and far between.

I personally will probably try it out if I play one of those games but I'm not expecting to give up my controller.

@Mcmax3000 yes they targeted it towards core gamers, offering casual titles.. -.-

@Johnnynumber5 "[B]oth the ps3 and move are supposedly still having a supply shortage."

Yeah, that explains the poor sales for November. Shortages. Yeah, that's it exactly.

I can't imagine either one is profitable yet.... 500 million in marketing costs is a very big hole to climb out of.

@An Unnamed Mob

You do know that 500 million is not just for the holidays right.

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Xbox 360 Kinect bundles outsell PS3 Move bundles 5 to 1 in November

Reader Comments (134)

Posted: Dec 10th 2010 5:23PM Burnflare said

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