After going free-to-play
back in September, Need for Speed World
has added roughly 2 million users to its online racetracks, surpassing 3 million registered users in total. Just imagine rush hour!
Although the majority of the expanded user base can be attributed to the change to a free-to-play business model, the recent localization of the game into French, Polish, Russian and Spanish likely contributed to the rise in licensed
drivers, too. Now, how would EA say, "Please buy some DLC" in those languages?