Xbox 360 and PS3 dominated UK in 2010, game market sales totaled £2.875 billion
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The UK video game market withstood a 13 percent sales decline in 2010 from 2009, according to The Association for UK Interactive Entertainment's annual report. UKIE put total software and hardware sales at £2.875 billion ($4.8 billion) in the territory last year, with console games alone accounting for £1.45 billion ($2.26 billion) of the total gross.
The Xbox 360 and PS3 were the only hardware platforms to see sales growth, with the 360 accounting for £232 million ($361 million) in sales from 18.2 million consoles sold (thanks price break!), and the PS3 just below that figure with £229 million ($357 million) in sales from 13.8 million units. UKIE didn't share specific numbers for handhelds or the Wii, though its report notes the total revenue for console hardware sales amounted to £800 million ($1.25 billion) in 2010.
Of course, key product releases helped sell those consoles -- the biggest undoubtedly being Call of Duty: Black Ops, which smashed UK sales records upon launch. Kinect and PlayStation Move presumably aided sales growth for their respective consoles, too, though UKIE didn't detail the specific fiscal impact of either in its report.
The Xbox 360 and PS3 were the only hardware platforms to see sales growth, with the 360 accounting for £232 million ($361 million) in sales from 18.2 million consoles sold (thanks price break!), and the PS3 just below that figure with £229 million ($357 million) in sales from 13.8 million units. UKIE didn't share specific numbers for handhelds or the Wii, though its report notes the total revenue for console hardware sales amounted to £800 million ($1.25 billion) in 2010.
Of course, key product releases helped sell those consoles -- the biggest undoubtedly being Call of Duty: Black Ops, which smashed UK sales records upon launch. Kinect and PlayStation Move presumably aided sales growth for their respective consoles, too, though UKIE didn't detail the specific fiscal impact of either in its report.
Reader Comments (29)
Posted: Jan 4th 2011 6:03PM Jay Z said
That's more than I made :O
I should invest in the gaming business. How does a Jay-Z game sound?
I should invest in the gaming business. How does a Jay-Z game sound?
Posted: Jan 4th 2011 6:11PM Dave Hinkle said
@Jay Z
If you make a Kinect or Move game where I get to beat up a virtual Jay-Z, I'll totally buy it!
Reply
If you make a Kinect or Move game where I get to beat up a virtual Jay-Z, I'll totally buy it!
Posted: Jan 4th 2011 6:22PM MatthewBlackwell said
@Dave Hinkle - I got 99 problems but this idea ain't one.
Reply
Posted: Jan 4th 2011 6:11PM comradetrotskii said
"in sales from 18.2 million consoles sold (thanks price break!), and the PS3 just below that figure with £229 million ($357 million) in sales from 13.8 million units"
Bullshit. Read your source again dude. Those figures refer to software units sold.
From UKIE:
"In terms of revenue the software market paints a similar picture with Xbox 360 generating £538m and PS3 at No2 with £414m. In terms of units sold Xbox 360 is No1 with 18.2m and PS3 is No2 with 13.8m."
"Combined hardware units for these 2 platforms was 2.3m"
Bullshit. Read your source again dude. Those figures refer to software units sold.
From UKIE:
"In terms of revenue the software market paints a similar picture with Xbox 360 generating £538m and PS3 at No2 with £414m. In terms of units sold Xbox 360 is No1 with 18.2m and PS3 is No2 with 13.8m."
"Combined hardware units for these 2 platforms was 2.3m"
Posted: Jan 4th 2011 8:01PM Stevetrop Man of Mystery said
@comradetrotskii
Seriously dude no need to get your panties in a knot. You're acting if these mistake in figures are going to affect you in some way or form.
Reply
Seriously dude no need to get your panties in a knot. You're acting if these mistake in figures are going to affect you in some way or form.
Posted: Jan 4th 2011 9:31PM comradetrotskii said
@PipBoyV3
"And who on Earth actually reads a sales report just to correct someone!? "
I do. When I see a claim that in a single year the Xbox 360 sold 18 million units in a country with a population of around 60 million then something obviously reeks.
"Could have just simply said that he had misquoted. No need for the harsh language"
Of course there is no need for the harsh language, but writing the word bullshit amuses me. Not that it has made a difference as the post is still incorrect
Reply
"And who on Earth actually reads a sales report just to correct someone!? "
I do. When I see a claim that in a single year the Xbox 360 sold 18 million units in a country with a population of around 60 million then something obviously reeks.
"Could have just simply said that he had misquoted. No need for the harsh language"
Of course there is no need for the harsh language, but writing the word bullshit amuses me. Not that it has made a difference as the post is still incorrect
Posted: Jan 4th 2011 9:40PM comradetrotskii said
@Stevetrop Man of Mystery
"Seriously dude no need to get your panties in a knot."
My panties are not in a knot. You are focusing too much on the word bullshit. All I did was pick up on an error. The reason I did this is because Joystiq is still one of my primary sources of news about gaming. Why on earth would I (or anyone) want to read obvious factual inaccuracies in my news? I thought the guy would possibly scan the comments, see his mistake and rectify it. Then he would in the future try a little bit harder not to make the same mistake again. Why is any of this unreasonable to you morons?
"You're acting if these mistake in figures are going to affect you in some way or form."
Not really, it's just bad journalism and deserved to be pointed out. Which I did.
Reply
"Seriously dude no need to get your panties in a knot."
My panties are not in a knot. You are focusing too much on the word bullshit. All I did was pick up on an error. The reason I did this is because Joystiq is still one of my primary sources of news about gaming. Why on earth would I (or anyone) want to read obvious factual inaccuracies in my news? I thought the guy would possibly scan the comments, see his mistake and rectify it. Then he would in the future try a little bit harder not to make the same mistake again. Why is any of this unreasonable to you morons?
"You're acting if these mistake in figures are going to affect you in some way or form."
Not really, it's just bad journalism and deserved to be pointed out. Which I did.
Posted: Jan 4th 2011 10:46PM sonicspike41 said
@comradetrotskii
Perhaps next time consider sending the writer an email directly, or sending it as a tip even.
It appears as though it wasn't your intention, but your initial post did come off a bit dickish.
Reply
Perhaps next time consider sending the writer an email directly, or sending it as a tip even.
It appears as though it wasn't your intention, but your initial post did come off a bit dickish.
Posted: Jan 4th 2011 6:12PM Ezio Auditore da Firenze said
Jolly good!
Posted: Jan 4th 2011 6:15PM Yuglyoshi said
So...the Wii still made the most money? (by far)
Posted: Jan 4th 2011 6:46PM A Sandwich said
@Yuglyoshi
"Xbox 360 and PS3 Dominated UK in 2010 (Unless You Count the Wii, Which We Didn't).
Reply
"Xbox 360 and PS3 Dominated UK in 2010 (Unless You Count the Wii, Which We Didn't).
Posted: Jan 4th 2011 8:56PM This Little Man Says His Name Is said
@A Sandwich
Considering it says the total was 800mill pound and the 360 made 232 and the ps3 229, that leaves 339 spread between the Wii, the various DS iterations and the PSPs.
That's under half the total all ready and unless the DS and PSP failed to make 100mill pound combined together, which is highly unlikely, the Wii did not dominate.
Reply
Considering it says the total was 800mill pound and the 360 made 232 and the ps3 229, that leaves 339 spread between the Wii, the various DS iterations and the PSPs.
That's under half the total all ready and unless the DS and PSP failed to make 100mill pound combined together, which is highly unlikely, the Wii did not dominate.
Posted: Jan 4th 2011 6:46PM 26b7cd8c said
HOLY CRAP! Wii made 1.25 Billion $$$.
Posted: Jan 4th 2011 7:48PM Mustang Fanboy said
PS3 and 360 are toe to toe in UK.
Posted: Jan 4th 2011 8:01PM kcswanko said
Not Fanboying here but we know the Xbox sells the best in the US but PS3 saving grace used to be Europe, so it looks like that has changed. So PS3 only dominates in Japan? (this is all besides the Wii of course)
Posted: Jan 4th 2011 8:55PM pkpk523 said
@shopping bags
should feel good to own any or multiple current gen systems, actually. UK is england, where 360 is leading. Europe has much larger numbers and is definitely skewed towards the ps3. the race worldwide is close enough that it has produced great games this gen. hell, even with the wii now. i think nintendo realizes momentum may be (slightly) slowing, and the wii probably had its best year game quality-wise so far. DON'T BE A FANBOY. It is the quality of competition that has helped produce what i would consider a golden age for gaming, and I've been gaming since he NES. be glad, not a fanboy.
Reply
should feel good to own any or multiple current gen systems, actually. UK is england, where 360 is leading. Europe has much larger numbers and is definitely skewed towards the ps3. the race worldwide is close enough that it has produced great games this gen. hell, even with the wii now. i think nintendo realizes momentum may be (slightly) slowing, and the wii probably had its best year game quality-wise so far. DON'T BE A FANBOY. It is the quality of competition that has helped produce what i would consider a golden age for gaming, and I've been gaming since he NES. be glad, not a fanboy.
Posted: Jan 11th 2011 1:44AM shopping bags said
@pkpk523 oh yeah feels good to own a 360 and a wii Gosh i said it. I really like my Wii even tho i don't play as often.
Reply
Posted: Jan 4th 2011 8:37PM (Unverified) said
Why put the rockband keyboard pic for a Xbox and PS3 article.
Posted: Jan 5th 2011 8:00AM yoshi95 said
Hey! I had that toy when I was a kid!
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