It seems like just last November, Microsoft was predicting it'd sell around 5 million Kinect sensors by now. Wait -- it was last November! Anyway, that prediction was off by 3 million units ... in the company's favor. MS boss Steve Ballmer just told the crowd at his CES 2011 keynote that 8 million of the devices have been sold worldwide in six months. (We're guessing that's units shipped to retail, not sold through to consumers, but Microsoft wasn't more specific.)
2.5 million Kinects had been shipped by the end of November 2010, this after one industry analyst predicted that it was possible the hardware could top 4 million sold by January 31 of last year. What a pessimist!
Reader Comments (95)
Posted: Jan 5th 2011 10:22PM 182 said
I was actually expecting this to flop O.o
Posted: Jan 5th 2011 11:14PM BlackedOut said
A lot of people were.
I think I have to bite the bullet and get one now...
Reply
I think I have to bite the bullet and get one now...
Posted: Jan 6th 2011 12:29AM Crayola Q Pants ESQ said
@prboi
I always expected it to sell like gangbusters, but then we are talking about 500 million dollars in advertising.
Will be a while before we'll know if it actually makes good on all its promises, but as far as them having been able to get units into houses it shouldn't have been too surprising
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I always expected it to sell like gangbusters, but then we are talking about 500 million dollars in advertising.
Will be a while before we'll know if it actually makes good on all its promises, but as far as them having been able to get units into houses it shouldn't have been too surprising
Posted: Jan 6th 2011 9:36AM swooded said
@Haizeus
With this many sales, it will get the attention of devs that were unsure about putting anytime into making games for it though. In this case, sales can very well equate to good games down the pipeline. Of course we still have to wait for the games that take more than a year to produce, like most of the launch titles, anyway.
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With this many sales, it will get the attention of devs that were unsure about putting anytime into making games for it though. In this case, sales can very well equate to good games down the pipeline. Of course we still have to wait for the games that take more than a year to produce, like most of the launch titles, anyway.
Posted: Jan 6th 2011 10:40AM Co said
@182
It did flop. Not sales wise, but gaming/application wise.
Who actually has Kinect and uses it for something OTHER than the following reasons:
1) Kinect Sports
2) Just Dance
3) Hacks
This time next year that will still be all it is used for, with a little more hacking and a little less Dancing
Reply
It did flop. Not sales wise, but gaming/application wise.
Who actually has Kinect and uses it for something OTHER than the following reasons:
1) Kinect Sports
2) Just Dance
3) Hacks
This time next year that will still be all it is used for, with a little more hacking and a little less Dancing
Posted: Jan 6th 2011 12:00PM Courtney said
@182
Dina Bass, a Bloomberg tech reporter, tweeted that Microsoft confirmed this was how many units they shipped to stores, not sold. So don't assume that it was that big of a hit yet:
http://twitter.com/dinabass/status/22866169258049537
Reply
Dina Bass, a Bloomberg tech reporter, tweeted that Microsoft confirmed this was how many units they shipped to stores, not sold. So don't assume that it was that big of a hit yet:
http://twitter.com/dinabass/status/22866169258049537
Posted: Jan 6th 2011 2:10PM Axcalibur said
@182
I too predicted that lifetime sales wouldn't exceed 5 million. That it would flop by next Christmas.
However, props to Microsoft for marketing this type of product and selling as much as it did. I still doubt it'll gain much appeal from the "core" gamer. But if it attracts a larger "mainstream" audience - then power to them.
Until I can get a Kinect for the cost of a game, I'm not going to invest, not worth it for me. I also haven't seen ONE title worth playing on Kinect (and the menu/movie features are irrelevant, because I prefer the superior Bluray format). However, I'm sure Microsoft (or at least some 3rd party dev) is working on a great "core" title... maybe something will drop by next Christmas and then I'll re-evaluate my stance on Kinect. But for now, I still think it's a subpar accessory.
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I too predicted that lifetime sales wouldn't exceed 5 million. That it would flop by next Christmas.
However, props to Microsoft for marketing this type of product and selling as much as it did. I still doubt it'll gain much appeal from the "core" gamer. But if it attracts a larger "mainstream" audience - then power to them.
Until I can get a Kinect for the cost of a game, I'm not going to invest, not worth it for me. I also haven't seen ONE title worth playing on Kinect (and the menu/movie features are irrelevant, because I prefer the superior Bluray format). However, I'm sure Microsoft (or at least some 3rd party dev) is working on a great "core" title... maybe something will drop by next Christmas and then I'll re-evaluate my stance on Kinect. But for now, I still think it's a subpar accessory.
Posted: Jan 5th 2011 10:22PM 22ndCenturyMe said
That means about 6 million out-of-warranty 360s are getting the kill switch. j/k
Posted: Jan 5th 2011 10:23PM Premature ejaculation man said
I thought it was 2.5 million sold in November?
8 million I'd agree with shipped. Either way its a lot more than I expected
8 million I'd agree with shipped. Either way its a lot more than I expected
Posted: Jan 5th 2011 10:26PM Darki Dreamside said
Im not sure if this is a good thing or a bad thing for me as an Xbox owner.
Posted: Jan 5th 2011 10:28PM Mics said
How much more specific did they need to be? "8 million sold" isn't exactly an ambiguous statement. And it's within 60 days, not 6 months.
Posted: Jan 5th 2011 10:35PM LockeDaemonfire said
@Mics
Saying 'sold' probably means selling them to retailers. The retailers buy them you know. Just because Sony is upfront about shipping vs. sold doesn't mean that MS is. Not that it really matters, it's a huge number.
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Saying 'sold' probably means selling them to retailers. The retailers buy them you know. Just because Sony is upfront about shipping vs. sold doesn't mean that MS is. Not that it really matters, it's a huge number.
Posted: Jan 5th 2011 10:51PM A Sandwich said
@LockeDaemonfire
Sony isn't being "upfront", they do that to pad their numbers.
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Sony isn't being "upfront", they do that to pad their numbers.
Posted: Jan 5th 2011 10:59PM Ezio Auditore da Firenze said
@LockeDaemonfire
Yeah, it's definitely sold to retailers. But it's acceptable in this case, because it's Microsoft.
No worries.
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Yeah, it's definitely sold to retailers. But it's acceptable in this case, because it's Microsoft.
No worries.
Posted: Jan 5th 2011 11:05PM AFATALERR0R said
@LockeDaemonfire You must be confused, Sony was the one who did that. I dont doubt they sold that many. I know of several people who got one, my father in law is one. He actually bought it himself.
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Posted: Jan 5th 2011 11:21PM Ezio Auditore da Firenze said
@Prboi
Thank you for helping prove my point.
Reply
Thank you for helping prove my point.
Posted: Jan 5th 2011 11:57PM LockeDaemonfire said
@Raffi256
They do sell to retailers. Otherwise the retailers could just ship back anything they don't sell. Also, it would be a major hassle, because what, the retailers would have to send some money every time they sold a unit? Doesn't make any sense.
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They do sell to retailers. Otherwise the retailers could just ship back anything they don't sell. Also, it would be a major hassle, because what, the retailers would have to send some money every time they sold a unit? Doesn't make any sense.
Posted: Jan 6th 2011 12:09AM Ezio Auditore da Firenze said
Thanks for continuing prove my point, everyone!
Goodnight! :)
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Goodnight! :)
Posted: Jan 6th 2011 12:36AM A Sandwich said
@Ezio Auditore da Firenze
You don't have a point. This is a Microsoft thread so the people who read it don't care if it's units shipped. Are you honestly saying that all of the PS3 fanboys call out Sony for Move numbers on a PS3 thread? Get real, dude.
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You don't have a point. This is a Microsoft thread so the people who read it don't care if it's units shipped. Are you honestly saying that all of the PS3 fanboys call out Sony for Move numbers on a PS3 thread? Get real, dude.
Posted: Jan 6th 2011 1:13AM Miami Prodigy said
@Ezio Auditore da Firenze
climb a building and than jump off
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climb a building and than jump off
Posted: Jan 6th 2011 2:28PM Tephlon said
I think Ezio has been a bit a dick about it... but he's not wrong.
People have a problem with this verbage but truthfully to the manufacturer... it's the same thing.
Shipped vs sold, in many minds, means shipped to retailers vs sold to customers. But Microsoft doesn't directly sell their product to consumers. Consumers must seek a retailer who stocks Microsoft's product in order to make a purchase.
Retailers order X number of units from Microsoft based on market analysis and what demand they can expect from the product, and they PAY Microsoft for these units. Microsoft, at this step, has made their money. This is where goons like Micheal Patcher come in. They make big bucks telling retailers and investors how well they think it will sell, and by extension, how many units to buy.
Then the retailers try to sell to the consumers. When they're stock gets low, they buy more from MS to restock their shelves. Alot of planning and calculation goes into determining how much the initial purchase is, and how much to buy to restock.
While it's certainly important to MS that the units get into consumers hands- the people that will buy the games and accessories- to them they HAVE sold the unit because the retailer purchased them.
The only way Microsoft can actually know how many of these products actually got into the customers' hands is if the retailer tells them. This is where the NPD comes in, although not all retailers report their sales figures to them.
So is it shady to call shipped units sold units? Ehhh. SORT OF. But unless they get the sold numbers back from the retailers, there's no other number for them to go by. God knows the NPD doesn't gather sales data from enough sources.
Also, as long as retailers are steadily restocking (rebuying) the product, it's isn't the worst factor to use for units in consumer's hands. The retailers don't buy more of a product that they can't move... so the figure isn't necessarily as deceiving as it may sound.
In any case from MS, Sony, and Nintendo's perspectives, Shipped = Sold.
Reply
People have a problem with this verbage but truthfully to the manufacturer... it's the same thing.
Shipped vs sold, in many minds, means shipped to retailers vs sold to customers. But Microsoft doesn't directly sell their product to consumers. Consumers must seek a retailer who stocks Microsoft's product in order to make a purchase.
Retailers order X number of units from Microsoft based on market analysis and what demand they can expect from the product, and they PAY Microsoft for these units. Microsoft, at this step, has made their money. This is where goons like Micheal Patcher come in. They make big bucks telling retailers and investors how well they think it will sell, and by extension, how many units to buy.
Then the retailers try to sell to the consumers. When they're stock gets low, they buy more from MS to restock their shelves. Alot of planning and calculation goes into determining how much the initial purchase is, and how much to buy to restock.
While it's certainly important to MS that the units get into consumers hands- the people that will buy the games and accessories- to them they HAVE sold the unit because the retailer purchased them.
The only way Microsoft can actually know how many of these products actually got into the customers' hands is if the retailer tells them. This is where the NPD comes in, although not all retailers report their sales figures to them.
So is it shady to call shipped units sold units? Ehhh. SORT OF. But unless they get the sold numbers back from the retailers, there's no other number for them to go by. God knows the NPD doesn't gather sales data from enough sources.
Also, as long as retailers are steadily restocking (rebuying) the product, it's isn't the worst factor to use for units in consumer's hands. The retailers don't buy more of a product that they can't move... so the figure isn't necessarily as deceiving as it may sound.
In any case from MS, Sony, and Nintendo's perspectives, Shipped = Sold.
Posted: Jan 7th 2011 5:18PM LockeDaemonfire said
@Tephlon
I know it's totally yesterday's news, but I just stumbled across this statement by Aaron Greenberg on Twitter supporting your well-written comment. He says:
We have no channel inventory, so essentially the same #....every Kinect we make we sell.
... in response to someone asking if it was shipped or sold.
Reply
I know it's totally yesterday's news, but I just stumbled across this statement by Aaron Greenberg on Twitter supporting your well-written comment. He says:
We have no channel inventory, so essentially the same #....every Kinect we make we sell.
... in response to someone asking if it was shipped or sold.
Posted: Jan 5th 2011 10:29PM MLC said
Have to admit, that's pretty impressive.
Honestly though, I still don't have any interest in getting 1.
Until I see some actual footage of some1 playing "Kinect Star Wars". If that games turns out to be cool how the trailer looks then I will consider jumping in for 1.
Honestly though, I still don't have any interest in getting 1.
Until I see some actual footage of some1 playing "Kinect Star Wars". If that games turns out to be cool how the trailer looks then I will consider jumping in for 1.
Posted: Jan 5th 2011 10:31PM Mustang Fanboy said
Well duh! they probably advertised it in dog food too. Them ads were everywhere. Kinect is fun but it wears out pretty quick. It is pretty accurate too, well most of the time. Nice gadget but with no games it doesn't matter if its good.
Posted: Jan 5th 2011 11:03PM Anticrawl said
@Mustang Fanboy
I will never tire of it. NEVER!
Why? For one exceedingly simple reason. After a long days/nights work I have a ritual, I have plenty of work at home to get done and I make sure to do it all before I relax. Well once I'm all set and I finally plop down on my cordaroy bag, bed or sofa and feel the stress drain away NOTHING kills the mood more than realizing I forgot to grab the god damn 360 controller or misplaced it. That alone has made the purchase worthwhile.
Reply
I will never tire of it. NEVER!
Why? For one exceedingly simple reason. After a long days/nights work I have a ritual, I have plenty of work at home to get done and I make sure to do it all before I relax. Well once I'm all set and I finally plop down on my cordaroy bag, bed or sofa and feel the stress drain away NOTHING kills the mood more than realizing I forgot to grab the god damn 360 controller or misplaced it. That alone has made the purchase worthwhile.
Posted: Jan 5th 2011 10:32PM garnsr said
I keep hearing about the Kinect from people who don't play real games, and it still doesn't make me want one. I don't remember hearing anything about any games coming out for any of the motion controllers past launch, either. 8 million units that will get less use than a Wii, it seems like.
Posted: Jan 6th 2011 1:15AM Uncle Jesse said
@garnsr
I play "real games" AND have a Kinect. Dance Central was an absolute hit at my New Year party and everyone that tried it out now wants a Kinect. It's fun and it's more responsive than you probably give it credit for. Lighten up. If you think there aren't going to be more games coming and even more developers that want to get on board after they just announced selling 8 million Kinects, you're an idiot. Actually, that last little jab about the Wii just pushed you over the edge into idiot territory. Conrats!
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I play "real games" AND have a Kinect. Dance Central was an absolute hit at my New Year party and everyone that tried it out now wants a Kinect. It's fun and it's more responsive than you probably give it credit for. Lighten up. If you think there aren't going to be more games coming and even more developers that want to get on board after they just announced selling 8 million Kinects, you're an idiot. Actually, that last little jab about the Wii just pushed you over the edge into idiot territory. Conrats!
Posted: Jan 5th 2011 10:34PM (Unverified) said
8 million casuals
Posted: Jan 5th 2011 11:34PM Anticrawl said
@Prboi
You... have no idea what you are talking about.
When I walk into the break room at work I see people playing on the N64 with Mario Kart, GoldenEye, and various other titles. Or they are on their DS. That or I see them on the old arcade cabinets. Rarely do we hook up newer consoles to play. And mostly then it is either for some NBA Jam or a fighting game.
Core gamers know where the games are - and quite frankly that is the DS. No home console can compare to the vast sea of quality titles for it. If I want an epic mature narrative however I'll likely just sit down in-front of my Xbox or PS3. Nintendo is the handheld gaming market. Handheld gamers are probably the hardest of the core gamers as they put up with the most shit.
What do you define as casual? Playing on a handheld is a "casual" experience perhaps. I would consider anything I enjoy as casual. Gears of War online (the original not the sequel) was an incredibly fun experience because it was so casual. As in it was relaxing, didn't require a great deal of attention and could allow for conversation while doing so.
Hardcore games aren't the ones that are advertised in every conceivable fashion known to man. I'd call those blockbuster titles. A device like the DS can have a huge core following without the need for any media following because that is what I'd define as "core" or "hardcore" if I had to. When I go home to my 360 or PS3 and hop online to play Battlefield or Halo I'd call that casual. They are social experiences that reward you heavily on all fronts. Hardcore games are games you play for the love of gaming - something that doesn't need to hold your hand and constantly say, "Hey kid, great job. Here is something to show for it, now lets go tell your buddies about it!"
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You... have no idea what you are talking about.
When I walk into the break room at work I see people playing on the N64 with Mario Kart, GoldenEye, and various other titles. Or they are on their DS. That or I see them on the old arcade cabinets. Rarely do we hook up newer consoles to play. And mostly then it is either for some NBA Jam or a fighting game.
Core gamers know where the games are - and quite frankly that is the DS. No home console can compare to the vast sea of quality titles for it. If I want an epic mature narrative however I'll likely just sit down in-front of my Xbox or PS3. Nintendo is the handheld gaming market. Handheld gamers are probably the hardest of the core gamers as they put up with the most shit.
What do you define as casual? Playing on a handheld is a "casual" experience perhaps. I would consider anything I enjoy as casual. Gears of War online (the original not the sequel) was an incredibly fun experience because it was so casual. As in it was relaxing, didn't require a great deal of attention and could allow for conversation while doing so.
Hardcore games aren't the ones that are advertised in every conceivable fashion known to man. I'd call those blockbuster titles. A device like the DS can have a huge core following without the need for any media following because that is what I'd define as "core" or "hardcore" if I had to. When I go home to my 360 or PS3 and hop online to play Battlefield or Halo I'd call that casual. They are social experiences that reward you heavily on all fronts. Hardcore games are games you play for the love of gaming - something that doesn't need to hold your hand and constantly say, "Hey kid, great job. Here is something to show for it, now lets go tell your buddies about it!"
Posted: Jan 6th 2011 6:44AM This Little Man Says His Name Is said
@Anticrawl
The DS gets advertised to the shit house over here in Aus.
It's like a 100:1 ratio of DS to everything else.
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The DS gets advertised to the shit house over here in Aus.
It's like a 100:1 ratio of DS to everything else.
Posted: Jan 6th 2011 1:26PM Vcize said
@Anticrawl
That's all fine and dandy, except...
Dragon Quest IX: 0.38m
Nintendogs: 9.70m
Yeah, the DS has some great hardcore games on it, but that doesn't change the fact that the vast, vast majority of people buying it are casuals.
How gamers convince themselves of this stuff based on the anecdotal evidence of their small group of gamer friends is beyond me. I guess people are just capable of believing whatever they want to believe.
I hate to break it to you, but more people buy Nintendo DS's for Nintendogs,Tetris, and Pokemon than do for the top 20 hardcore games combined.
Reply
That's all fine and dandy, except...
Dragon Quest IX: 0.38m
Nintendogs: 9.70m
Yeah, the DS has some great hardcore games on it, but that doesn't change the fact that the vast, vast majority of people buying it are casuals.
How gamers convince themselves of this stuff based on the anecdotal evidence of their small group of gamer friends is beyond me. I guess people are just capable of believing whatever they want to believe.
I hate to break it to you, but more people buy Nintendo DS's for Nintendogs,Tetris, and Pokemon than do for the top 20 hardcore games combined.
Posted: Jan 7th 2011 12:32AM This Little Man Says His Name Is said
@Anticrawl
I can assure you the majority of people buying pokemon are kids.
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I can assure you the majority of people buying pokemon are kids.
Posted: Jan 5th 2011 10:36PM Ezio Auditore da Firenze said
How about some games, now?
Posted: Jan 5th 2011 11:26PM That Darned said
@Ezio Auditore da Firenze Because you're going to buy 'em, right? 'Cause you have a Kinect, or will ever?
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Posted: Jan 5th 2011 11:33PM Ezio Auditore da Firenze said
@That Darned
Of course. It has to have games first, though. Who drops $150 on a promise?
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Of course. It has to have games first, though. Who drops $150 on a promise?
Posted: Jan 6th 2011 8:29AM Jack Kevorkian said
@Ezio Auditore da Firenze around 8 million people apparently.
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Posted: Jan 5th 2011 10:38PM Kougeru said
500 million dollars in advertisments....they're still a LONG ways away from making a profit on this.
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