Guitar Hero and DJ Hero DLC supply over after February
103
There's been some considerable debate on these here internets about the status of the Guitar Hero franchise. Thanks to "continued declines in the music genre," Activision yesterday announced that it plans to not only "discontinue development on its Guitar Hero game for 2011" (read: cancel it) but also to "disband Activision Publishing's Guitar Hero business unit." But what about the DJ Hero franchise, and the promising DJ Hero 3D, you ask? "We will release no new music or skateboarding games," CFO Thomas Tippl said of this calendar year. It certainly appears the franchise is dead, but some insist it's simply taking a year off. They'll keep making DLC, right?
Right?
"We will release the previously announced DLC track and mix packs for February, but - unfortunately," a FAQ answer on the official DJ Hero website states, "we will not be able to release new DLC packs beyond what we already have." The question specifically asked, "Are you still going to make new DLC for Guitar/DJ Hero?" Of course, existing DLC will remain available (for now) and existing games will remain available at retail (for now).
Perhaps most telling is that one FAQ question and answer was duplicated twice, at the beginning and end, bookending the official response with a rather ominous message. "Does this mean you're no longer making Guitar (and/or DJ) Hero games?," it asks ... twice. "Over the past two years, we have seen rapid declines in the music genre, and unfortunately, based on current demand, we simply cannot continue to profitably make these games given the considerable licensing and manufacturing costs."
As a means of punctuation, that sounds awfully definitive.
Right?
"We will release the previously announced DLC track and mix packs for February, but - unfortunately," a FAQ answer on the official DJ Hero website states, "we will not be able to release new DLC packs beyond what we already have." The question specifically asked, "Are you still going to make new DLC for Guitar/DJ Hero?" Of course, existing DLC will remain available (for now) and existing games will remain available at retail (for now).
Perhaps most telling is that one FAQ question and answer was duplicated twice, at the beginning and end, bookending the official response with a rather ominous message. "Does this mean you're no longer making Guitar (and/or DJ) Hero games?," it asks ... twice. "Over the past two years, we have seen rapid declines in the music genre, and unfortunately, based on current demand, we simply cannot continue to profitably make these games given the considerable licensing and manufacturing costs."
As a means of punctuation, that sounds awfully definitive.
Reader Comments (103)
Posted: Feb 10th 2011 10:02AM Dizazter said
Wow. Someone really pulled the plug on this operation....
Posted: Feb 10th 2011 1:55PM Punkrawk Bbob said
@VaultBoy
Pretty sure rock band already did it's swan song.
Wow, I can't believe the music rythym genre was born and died within half a decade. Kudos to Activision to saturating the market so heavily that nobody has any interest in it anymore.
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Pretty sure rock band already did it's swan song.
Wow, I can't believe the music rythym genre was born and died within half a decade. Kudos to Activision to saturating the market so heavily that nobody has any interest in it anymore.
Posted: Feb 10th 2011 2:51PM Dizazter said
@Punkrawk Bbob
I think everyone is coming to some quick conclusions. I think the genre is definitely supersaturated. Way too much hardware, and way too many game, particularly guitar hero games. I think rockband's release schedule has made sense, and your songs import from one game to the next.
Keep in mind, Guitar Hero set unprecedented sales records as people gobbled up all their game generations and new hardware. But Guitar Hero's model of buying a new 'game' every time to get more songs, never made any sense to me, and I was sick of it by GH3. So their death isn't big shock to me, their model is self defeating and unsustainable. Getting people to buy guitar after guitar after guitar, knowing next year there will be a newer better one to replace it makes everyone feel like tools.
But I think people are primarily burned out on hardware. No one wants to feel their living rooms with any more expensive plastic junk. So I think Rock Band could possible just ride the storm out by releasing good quality songs on a regular basis. So people are burned out.....for now. I see this genre getting revived in time. BUT - I think the solution for this hardware burnout, will be for future games to not focus on hardware so much. In fact, I think it would be key if future games would allow and encourage the use of real life, existing instruments, and just have an affordable conversion dongle, and have the game train people so they can use the instruments in real life, while having approachable casual modes that anyone can play.
So I don't think the genre is dead, I just think it's going to go through a severe recession for a while.
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I think everyone is coming to some quick conclusions. I think the genre is definitely supersaturated. Way too much hardware, and way too many game, particularly guitar hero games. I think rockband's release schedule has made sense, and your songs import from one game to the next.
Keep in mind, Guitar Hero set unprecedented sales records as people gobbled up all their game generations and new hardware. But Guitar Hero's model of buying a new 'game' every time to get more songs, never made any sense to me, and I was sick of it by GH3. So their death isn't big shock to me, their model is self defeating and unsustainable. Getting people to buy guitar after guitar after guitar, knowing next year there will be a newer better one to replace it makes everyone feel like tools.
But I think people are primarily burned out on hardware. No one wants to feel their living rooms with any more expensive plastic junk. So I think Rock Band could possible just ride the storm out by releasing good quality songs on a regular basis. So people are burned out.....for now. I see this genre getting revived in time. BUT - I think the solution for this hardware burnout, will be for future games to not focus on hardware so much. In fact, I think it would be key if future games would allow and encourage the use of real life, existing instruments, and just have an affordable conversion dongle, and have the game train people so they can use the instruments in real life, while having approachable casual modes that anyone can play.
So I don't think the genre is dead, I just think it's going to go through a severe recession for a while.
Posted: Feb 10th 2011 10:04AM eat it said
whew! as long as squinkies isn't being delayed
Posted: Feb 10th 2011 10:04AM Oobgarm said
Expansion packs of new content would have been a great idea instead of bringing out a new title every year and pouring tons of money into development costs. Not to mention bundling new instruments each year.
Posted: Feb 10th 2011 12:11PM DDRDiesel said
@Oobgarm There are obviously enough instruments out the to begin with, used AND new. What I think should have been done is they should have just released the software only, and leave the instrument options on the website. This way, no new instruments are made until someone orders it. Not exactly like a custom order, mind you, but only make them if there is a demand for them
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Posted: Feb 10th 2011 10:08AM Art84 said
I was wondering about the DLC yesterday whether or not it would continue. Guess I got my answer, I only bought a few tracks from A Day To Remember so its no bother to me. But I can only hope the DLC from the previous GH games and the current one doesn't disappear from PSN/XBLA.
Posted: Feb 10th 2011 12:01PM DarthBane24 said
@Art84 I hope the current DLC doesn't disappear either...there are still quite a few tracks that I would like to download and play, I just haven't had to time with current games releases and future game releases
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Posted: Feb 10th 2011 10:08AM MowDownJoe said
*insert No More Heroes joke here*
Posted: Feb 10th 2011 11:37AM commonperson said
@MowDownJoe LOL you beat me to it I was thinking the same thing.
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Posted: Feb 10th 2011 10:12AM xreadmore said
Ok so is does this mean no more GH forever? or just this year?
Posted: Feb 10th 2011 10:30AM SewerShark said
@xreadmore Just wait a few years so that Gearbox will buy the IP and finish it.
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Posted: Feb 10th 2011 10:45AM Scuffles said
@xreadmore Never take anything a company says literally.
A board meeting
A change in upper middle management
A stiff breeze
can all come along at any time and invalidate everything they just said. Resulting in backpedaling of biblical proportions and the release of Guitar Hero XVII.
Essentially What a company says and what they do 6months down the line usually has little correlation. Hell this could also be a publicity stunt to drive a viral "SAVE THE HERO(S)" movement and score them some sales and free advertising.
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A board meeting
A change in upper middle management
A stiff breeze
can all come along at any time and invalidate everything they just said. Resulting in backpedaling of biblical proportions and the release of Guitar Hero XVII.
Essentially What a company says and what they do 6months down the line usually has little correlation. Hell this could also be a publicity stunt to drive a viral "SAVE THE HERO(S)" movement and score them some sales and free advertising.
Posted: Feb 10th 2011 10:12AM C1 said
Rockband wins*
Posted: Feb 10th 2011 10:36AM Freddie Mercury said
@zero2dash
Except they won't, cause this is Harmonix we're talking about, they didn't do that when they were the only game in town to begin with
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Except they won't, cause this is Harmonix we're talking about, they didn't do that when they were the only game in town to begin with
Posted: Feb 10th 2011 10:58AM zero2dash said
@Freddie Mercury
I'm not saying they "will", I'm saying they "can". The possibility is there.
I have no doubt about the love we get from Harmonix, I'm just saying....the possibility will be there now whereas it wasn't in the past.
Competition is good for everyone; a monopoly is not.
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I'm not saying they "will", I'm saying they "can". The possibility is there.
I have no doubt about the love we get from Harmonix, I'm just saying....the possibility will be there now whereas it wasn't in the past.
Competition is good for everyone; a monopoly is not.
Posted: Feb 10th 2011 11:00AM baby sea tuna said
@zero2dash
I was thinking the same thing until I realized that RB doesn't really need to innovate any more. They've pretty much done it at this point. I don't want to buy any more discs and I CERTAINLY don't want to buy any more plastic instruments. As long as they keep releasing DLC, I'll be happy.
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I was thinking the same thing until I realized that RB doesn't really need to innovate any more. They've pretty much done it at this point. I don't want to buy any more discs and I CERTAINLY don't want to buy any more plastic instruments. As long as they keep releasing DLC, I'll be happy.
Posted: Feb 10th 2011 11:11AM Freddie Mercury said
@baby sea tuna
I have no doubt in my mind there will be a RB4 down the line, their motto is innovate then perfect after all.
But it won't be a mandatory upgrade like it was for RB3, it'll be more in the style of RB1 to RB2. And I REALLY doubt it'll be this year.
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I have no doubt in my mind there will be a RB4 down the line, their motto is innovate then perfect after all.
But it won't be a mandatory upgrade like it was for RB3, it'll be more in the style of RB1 to RB2. And I REALLY doubt it'll be this year.
Posted: Feb 10th 2011 12:12PM mywhitenoise said
@Freddie Mercury
I hope RB4 comes sooner than later, RB3 just seems too broken to me. RB2 feels like the better game, if only it had keys and Pro compatibility.
However, on the subject of competition, GH's franchise was never really a threat to RB artistictly. RB were always the ones to innovate. If anything, RB gave GH competition, but not the other way around. GH were the ones ripping off RB, and trying to snatch up exclusive deals.
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I hope RB4 comes sooner than later, RB3 just seems too broken to me. RB2 feels like the better game, if only it had keys and Pro compatibility.
However, on the subject of competition, GH's franchise was never really a threat to RB artistictly. RB were always the ones to innovate. If anything, RB gave GH competition, but not the other way around. GH were the ones ripping off RB, and trying to snatch up exclusive deals.
Posted: Feb 10th 2011 12:44PM Freddie Mercury said
@mywhitenoise
You gotta look at it from their prospective. RB3 barely sold over 1 mil across all 3 systems so far, Harmonix just became independent again, and they're restructuring.
It'd be the smart move to start working on RB4 now, but at least give people a year to pick up all the peripherals they want and let the market relax for a bit before busting out a new game in 2012. The more people that have the last one, the better chance they'll pick up the new one, especially if they don't have to buy anything new.
In the mean time, put polish on Dance Central 2 to hold them over to the next year
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You gotta look at it from their prospective. RB3 barely sold over 1 mil across all 3 systems so far, Harmonix just became independent again, and they're restructuring.
It'd be the smart move to start working on RB4 now, but at least give people a year to pick up all the peripherals they want and let the market relax for a bit before busting out a new game in 2012. The more people that have the last one, the better chance they'll pick up the new one, especially if they don't have to buy anything new.
In the mean time, put polish on Dance Central 2 to hold them over to the next year
Posted: Feb 10th 2011 12:47PM Freddie Mercury said
@KillerC
Go look up who made Guitar Hero in the first place, you might learn a thing or two
Reply
Go look up who made Guitar Hero in the first place, you might learn a thing or two
Posted: Feb 10th 2011 10:15AM The Pork said
And yet they continue to pump out Call of Duty games. I understand that the CoD franchise is staying profitable (for now), but can't Activision see that it's altogether possible that the exact same thing that happened to the 'Hero' franchises could easily happen to the Call of Duty series? I guess they really don't care though. Make as much money as humanly possible while they're popular, milk them till they're unprofitable, fire all the hard-working people who developed them, and move on to the next franchise.
Posted: Feb 10th 2011 10:23AM Art84 said
@The Pork
Activision probably sees COD being more profitable at least now in terms of sales from Black Ops. But I could easily see the series having poor sales in the future depending on what Respawn Entertainment brings out to compete with COD. I like COD and buy every game that releases but could see not buying the latest entry after being burned out of the series. I am sure most people are burned out on the games releasing every year.
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Activision probably sees COD being more profitable at least now in terms of sales from Black Ops. But I could easily see the series having poor sales in the future depending on what Respawn Entertainment brings out to compete with COD. I like COD and buy every game that releases but could see not buying the latest entry after being burned out of the series. I am sure most people are burned out on the games releasing every year.
Posted: Feb 10th 2011 10:42AM xreadmore said
@The Pork
You have to remember that with COD you get a whole new game. Like new characters (some recurring), new story, new levels and features. The only thing that stays the same is the basic control scheme. Just because it says Call of Duty doesn't mean it's exactly the same as the last one. It's like saying all FPS are the same.
With Guitar Hero they really could have just released the songs as DLC. The content of a game like GH is really just about the music. You can't really compare the COD with GH.
A new COD every year might be pushing it, but at least with a different studio making them every year it keeps them fresh and different.
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You have to remember that with COD you get a whole new game. Like new characters (some recurring), new story, new levels and features. The only thing that stays the same is the basic control scheme. Just because it says Call of Duty doesn't mean it's exactly the same as the last one. It's like saying all FPS are the same.
With Guitar Hero they really could have just released the songs as DLC. The content of a game like GH is really just about the music. You can't really compare the COD with GH.
A new COD every year might be pushing it, but at least with a different studio making them every year it keeps them fresh and different.
Posted: Feb 10th 2011 11:00AM The Pork said
@xreadmore
I'm not bashing the CoD series (I'm actually not a fan, but to each their own, right?). All I'm saying is that like any series, releasing too many titles year after year can be dangerous, and the Guitar Hero situation proves that to a 't'.
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I'm not bashing the CoD series (I'm actually not a fan, but to each their own, right?). All I'm saying is that like any series, releasing too many titles year after year can be dangerous, and the Guitar Hero situation proves that to a 't'.
Posted: Feb 10th 2011 2:00PM Greg0fTheDead said
@The Pork
True, but the top FPS franchise wont go as stale nearly as quickly as the GH series. You can only push the envelope so far with music games where I don't see FPS games getting stale this quick.
Plus look at what activision did recently- in 2009 they released:
Band Hero
GH Smash Hits
GH Van Halen
GH 5
GH Metallica
ARE YOU KIDDING ME?? 2009 might as well be the year activision killed guitar hero. if this isnt overkill I just dont know what is.
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True, but the top FPS franchise wont go as stale nearly as quickly as the GH series. You can only push the envelope so far with music games where I don't see FPS games getting stale this quick.
Plus look at what activision did recently- in 2009 they released:
Band Hero
GH Smash Hits
GH Van Halen
GH 5
GH Metallica
ARE YOU KIDDING ME?? 2009 might as well be the year activision killed guitar hero. if this isnt overkill I just dont know what is.
Posted: Feb 10th 2011 2:02PM Punkrawk Bbob said
@The Pork
Well, no. GTA4, Halo, Gears of War, Metal Gear Solid, Madden, Super Mario, Pokemon, and countless others all would like to have a word with you if you think annual releases are damaging.
Guitar Hero was pumping out band exclusive content (which then drastically cuts your audience, as I'd never touch Van Halen or Aerosmith) - On top of releasing 3+ games a year. That's just too much, and gives little incentive to buy DLC since in 4 months you know another retail disc will be out and two weeks after that it'll be clearanced down to $13.49 at Walmart.
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Well, no. GTA4, Halo, Gears of War, Metal Gear Solid, Madden, Super Mario, Pokemon, and countless others all would like to have a word with you if you think annual releases are damaging.
Guitar Hero was pumping out band exclusive content (which then drastically cuts your audience, as I'd never touch Van Halen or Aerosmith) - On top of releasing 3+ games a year. That's just too much, and gives little incentive to buy DLC since in 4 months you know another retail disc will be out and two weeks after that it'll be clearanced down to $13.49 at Walmart.
Posted: Feb 10th 2011 3:24PM The Pork said
@Punkrawk Bbob
Where exactly did I say that annual releases specifically are damaging? I said that milking a franchise is damaging, which I believe Activision is doing with CoD. Gears of War doesn't come out with annual games, nor does 'GTA4' as you put it (it's one game, with a couple of expansion packs), nor does Metal Gear Solid (don't know what you're talking about with that one). I would say the Mario franchise falls under the 'exception to the rule' category.
You can feel free to not believe me, but mark my words, CoD is going bye-bye if it continues like this. Again, I'm not saying that because I'm not a CoD fan, I'm saying that based on what I've seen from other Activision franchises.
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Where exactly did I say that annual releases specifically are damaging? I said that milking a franchise is damaging, which I believe Activision is doing with CoD. Gears of War doesn't come out with annual games, nor does 'GTA4' as you put it (it's one game, with a couple of expansion packs), nor does Metal Gear Solid (don't know what you're talking about with that one). I would say the Mario franchise falls under the 'exception to the rule' category.
You can feel free to not believe me, but mark my words, CoD is going bye-bye if it continues like this. Again, I'm not saying that because I'm not a CoD fan, I'm saying that based on what I've seen from other Activision franchises.
Posted: Feb 11th 2011 1:59PM Punkrawk Bbob said
@The Pork
Explain to me how this isn't milking the virtual tit? You live in denial land like woah if you can't see MGS being just as bad as any other franchise from over saturation.
Metal Gear Solid
Metal Gear Solid: VR Missions
Metal Gear Solid: The Twin Snakes
Metal Gear Solid 2: Sons of Liberty
Metal Gear Solid 2: Substance
Metal Gear Solid 3: Snake Eater
Metal Gear Solid 3: Snake Eater 3D
Metal Gear Solid 3: Subsistence
Metal Gear Solid: Portable Ops
Metal Gear Solid: Portable Ops+
Metal Gear Solid 4: Guns of the Patriots
Metal Gear Solid: Peace Walker
Metal Gear Solid: Rising
Metal Gear Acid
Metal Gear Acid 2
Metal Gear Online
Metal Gear Arcade
Metal Gear Solid Touch
Metal Gear Solid Digital Graphic Novel
Metal Gear Solid 2 Digital Graphic Novel
And sorry, I said GTA4. I meant GTA3+. San Andreas, Vice City, Stories from Liberty City/Vice City, GTA4, Gay Tony, Lost & Damned (released as a play-alone disc, so easily just as valid).
Reply
Explain to me how this isn't milking the virtual tit? You live in denial land like woah if you can't see MGS being just as bad as any other franchise from over saturation.
Metal Gear Solid
Metal Gear Solid: VR Missions
Metal Gear Solid: The Twin Snakes
Metal Gear Solid 2: Sons of Liberty
Metal Gear Solid 2: Substance
Metal Gear Solid 3: Snake Eater
Metal Gear Solid 3: Snake Eater 3D
Metal Gear Solid 3: Subsistence
Metal Gear Solid: Portable Ops
Metal Gear Solid: Portable Ops+
Metal Gear Solid 4: Guns of the Patriots
Metal Gear Solid: Peace Walker
Metal Gear Solid: Rising
Metal Gear Acid
Metal Gear Acid 2
Metal Gear Online
Metal Gear Arcade
Metal Gear Solid Touch
Metal Gear Solid Digital Graphic Novel
Metal Gear Solid 2 Digital Graphic Novel
And sorry, I said GTA4. I meant GTA3+. San Andreas, Vice City, Stories from Liberty City/Vice City, GTA4, Gay Tony, Lost & Damned (released as a play-alone disc, so easily just as valid).
Posted: Feb 10th 2011 10:18AM CaptainProtonX said
MAN! Kotick had a really bad shit to make these decisions.
More fiber, bro. It might not make you so prone to mood swings.
More fiber, bro. It might not make you so prone to mood swings.
Posted: Feb 10th 2011 10:18AM superfrick said
Wow. That is really bad. I really feel for the Guitar Hero fans out there!
Outside of the occasional CD, Rock Band is the only way I buy music/try different artists. If the same thing were to happen to Rock Band, it would effectively put an end to my music purchases. I'm sure there are Guitar Hero fans who are in the same boat.
Outside of the occasional CD, Rock Band is the only way I buy music/try different artists. If the same thing were to happen to Rock Band, it would effectively put an end to my music purchases. I'm sure there are Guitar Hero fans who are in the same boat.
Posted: Feb 10th 2011 11:03AM baby sea tuna said
@superfrick
I'd recommend the $5 MP3 section on Amazon. 100 new albums each month for $5 apiece and the selection is usually pretty solid.
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I'd recommend the $5 MP3 section on Amazon. 100 new albums each month for $5 apiece and the selection is usually pretty solid.
Posted: Feb 10th 2011 12:16PM superfrick said
@baby sea tuna That's just the thing. I don't listen to music often at all. I'm just not the target market for general music purchases/itunes/etc, so if RB/RBN were to be shut off today, my actual music purchasing would grind to a halt. My music listening is generally limited to the following:
1) Alarm clock radio.
2) Driving
3) Playing Rock band with friends, and buying whatever tracks seem catchy and fun. On occasion something I'll hear from #1 or #2 gets stuck in my head so once I can buy it in RB or RBN, I do!
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1) Alarm clock radio.
2) Driving
3) Playing Rock band with friends, and buying whatever tracks seem catchy and fun. On occasion something I'll hear from #1 or #2 gets stuck in my head so once I can buy it in RB or RBN, I do!
Posted: Feb 10th 2011 10:19AM Lerkero said
I didn't even know Guitar Hero was releasing regular DLC content. I figured anytime new Guitar Hero content was released it had to be in a retail package.
I also find it ironic that the company that took advantage of the "rapid rise" in the music genre is suddenly worried about the "rapid decline" or decreased demand if you will.
Activision saturated the market with so many music game products over the years that there is still plenty of old discounted product that people can buy, and that makes the new product less valuable. It also didn't help that companies ranging from Konami to Disney created knock offs.
Now poor Harmonix is suffering because of it all.
I also find it ironic that the company that took advantage of the "rapid rise" in the music genre is suddenly worried about the "rapid decline" or decreased demand if you will.
Activision saturated the market with so many music game products over the years that there is still plenty of old discounted product that people can buy, and that makes the new product less valuable. It also didn't help that companies ranging from Konami to Disney created knock offs.
Now poor Harmonix is suffering because of it all.
Posted: Feb 10th 2011 10:20AM creid8 said
"... we simply cannot continue to profitably make these games given the considerable licensing and manufacturing costs."
Can we put this quote next to the "These music game developers should be paying us a lot more for our songs" quote from one of the music industry CEO's? I don't remember which one it was.... maybe Warner?
Can we put this quote next to the "These music game developers should be paying us a lot more for our songs" quote from one of the music industry CEO's? I don't remember which one it was.... maybe Warner?
Posted: Feb 10th 2011 10:22AM creid8 said
@creid8 Ah, here we go:
"The amount being paid to the music industry, even though their games are entirely dependent on the content we own and control, is far too small"
http://www.reuters.com/article/2008/08/07/us-warnermusic-videogames-idUSWEN736120080807
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"The amount being paid to the music industry, even though their games are entirely dependent on the content we own and control, is far too small"
http://www.reuters.com/article/2008/08/07/us-warnermusic-videogames-idUSWEN736120080807
Posted: Feb 10th 2011 10:51AM xreadmore said
@creid8
Hmm so could it be that the music industry is to blame for this and not the market saturation?
Music Biz: "We want more money"
Acti: "Then we'd have to charge too much to make this profitable"
Music: "Too bad! Cough it up bro!"
Acti: "GMAES CANCELED!"
While I think Activision can be jerks for not pricing things the way I want, I hate the music industry more.. so I'll blame them =)
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Hmm so could it be that the music industry is to blame for this and not the market saturation?
Music Biz: "We want more money"
Acti: "Then we'd have to charge too much to make this profitable"
Music: "Too bad! Cough it up bro!"
Acti: "GMAES CANCELED!"
While I think Activision can be jerks for not pricing things the way I want, I hate the music industry more.. so I'll blame them =)
Posted: Feb 10th 2011 10:22AM Phoenix8387 said
Rock Band take heed. Guitar Hero is dead because it released too many 'new' games too quickly [which would essentially been better served as DLC packs] without introducing anything new. Releasing a new game every year without introducing anything new tends to kill the franchise more quickly than releasing one every few years.
Sure you milk it now, but in the long run if it's actually a good game people will be more excited on a every two year release than every year. Just because you can doesn't mean you should.
Sure you milk it now, but in the long run if it's actually a good game people will be more excited on a every two year release than every year. Just because you can doesn't mean you should.
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