Ubisoft today reported
sales figures for its fiscal-year third quarter, which ended December 31, 2010. For the period, the French publisher recorded €600 million ($809 million) in total software sales, up just over 21 percent from the same quarter in 2009 (though factoring in constant exchange rates -- nearly 60 percent of sales were made in North America -- year-over-year growth was closer to 15 percent).
In 2010's three-month holiday period alone, Ubisoft shipped a staggering 10.5 million copies of dance titles, which included Just Dance, Just Dance 2, Just Dance Kids, Michael Jackson: The Experience
and Dance on Broadway
. Additionally, the company claimed an 18 percent market share of the Kinect platform in the US (and 21 percent in Europe), following its push to become the "top third-party publisher
" for Microsoft's successful
motion-control add-on. Ubisoft put its Kinect game shipments at over 2 million -- "a very nice level of profitability," CEO Yves Guillemot said in an investor call today -- for the fiscal third quarter.
Add in all those copies
of Assassin's Creed: Brotherhood
, and Ubisoft outsold its projected quarterly sales total by €80 million ($108 million), bringing its nine-month fiscal 2010-11 year
sales up to €861 million ($1.16 billion) -- a marked increase over the €661 million in sales generated during the same period in 2009, and making it a near certainty that the company will return to profitability at the end of its current fiscal year (on March 31, 2011). With a relatively quiet fourth quarter of scheduled releases, however, the publisher anticipates its total fiscal-year sales to reach only
€1.02 billion. Still, "cash flow generation is expected to be positive."