THQ redeploying North Korean BBQ trucks for glorious Homefront promo
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THQ is deploying the Pyongyang Express, its fleet of North Korean-inspired food trucks, once again from February 22 through March 21 in Los Angeles and San Francisco. Homefront marketing like this is all fun and games until some food truck promotion sets off a nuclear incident.
In the spirit of the franchise motto of "Subsidized Good Food for a Better America," the trucks will sell tacos, burritos and rice bowls for a couple bucks. If you're a local, track the trucks by following the PyongyangBBQ Twitter. Oh yeah, and if you want to actually play Homefront early, they'll have the game available to demo at the truck on select days.
For those heading to the Game Developers Conference, a truck will apparently be stationed near San Francisco's Moscone Center from February 28 until March 4. Let us know how the food is!
In the spirit of the franchise motto of "Subsidized Good Food for a Better America," the trucks will sell tacos, burritos and rice bowls for a couple bucks. If you're a local, track the trucks by following the PyongyangBBQ Twitter. Oh yeah, and if you want to actually play Homefront early, they'll have the game available to demo at the truck on select days.
For those heading to the Game Developers Conference, a truck will apparently be stationed near San Francisco's Moscone Center from February 28 until March 4. Let us know how the food is!
Reader Comments (39)
Posted: Feb 17th 2011 4:30PM Draugdraugr said
@Cobra4455
Yeah, he's 70 and was born in the USSR.
That's not the party line coming from NK though, as 2012 marks an anniversary of his fathers and NK is supposed to become super awesome, because it's their destiny or something, so it makes sense for them(thq) to say that, as they are playing the part. the obligatory celebrations are a bit more subdued this year as they are trying to make sure the 2012 celebration is super amazing or something silly like that.
Reply
Yeah, he's 70 and was born in the USSR.
That's not the party line coming from NK though, as 2012 marks an anniversary of his fathers and NK is supposed to become super awesome, because it's their destiny or something, so it makes sense for them(thq) to say that, as they are playing the part. the obligatory celebrations are a bit more subdued this year as they are trying to make sure the 2012 celebration is super amazing or something silly like that.
Posted: Feb 17th 2011 5:21AM Afterfield said
Eating a burrito while you try and play Homefront one handed? That should be interesting. And, also, a really cool idea!
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Posted: Feb 17th 2011 5:49AM Private Awesome said
Kogi > Pyongyang.
That said... wish more games would do this. It would give something to do while you wait in the RIDICULOUS lines. Not sure how Pyongyang is, but the line for Kogi can be an hour long if not longer.
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That said... wish more games would do this. It would give something to do while you wait in the RIDICULOUS lines. Not sure how Pyongyang is, but the line for Kogi can be an hour long if not longer.
Posted: Feb 17th 2011 9:34AM Jack Kevorkian said
@Friv0lous the west coast has more roach coaches. All they did was re-skin an existing mexican food roach coach with game related whatever. Obviously the people eating there arent gamers they eat there every day.
Roach coaches are kinf of a west coast phenomina compared to other places. Must have a swelling latin population and large office parks to see it.
Reply
Roach coaches are kinf of a west coast phenomina compared to other places. Must have a swelling latin population and large office parks to see it.
Posted: Feb 17th 2011 11:15AM Drakkenfyre said
I think he's speaking about marketing things in general.
It seems like whenever a company pulls a marketing stunt, it's in those two places only, either California, or New York.
Even companies who are in the middle of nowhere pull stuff like that in those places. Even Epic, which is in North Carolina, if they were to pull some marketing thing like that, would probably have it done in New York.
Reply
It seems like whenever a company pulls a marketing stunt, it's in those two places only, either California, or New York.
Even companies who are in the middle of nowhere pull stuff like that in those places. Even Epic, which is in North Carolina, if they were to pull some marketing thing like that, would probably have it done in New York.
Posted: Feb 17th 2011 11:29AM Jack Kevorkian said
@Drakkenfyre like I've said before they dont care about the promotion itself just the internet articles. mission accomplished in this case.
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Posted: Feb 17th 2011 9:08AM GuardianLegend said
I was gonna say how THQ's marketing for this game is incredibly tasteless, but....
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Posted: Feb 17th 2011 11:12AM Protege420 said
@GuardianLegend
i see what you did there....
*tosses you sunglasses
Reply
i see what you did there....
*tosses you sunglasses
Posted: Feb 17th 2011 10:04AM Guhungus said
Clever advertising campaign. Don't really know if these trucks will target the right audience they want for the game... but clever nonetheless.
Because THQ is pushing the absolute HELL out of this game, I just want to try Homefront for the mere fact they have so much faith in it.
Reply
Because THQ is pushing the absolute HELL out of this game, I just want to try Homefront for the mere fact they have so much faith in it.
Posted: Feb 17th 2011 10:27AM Jack Kevorkian said
@Guhungus the target market was this article. they really dont care who shows up to these things it is the articles on the net they care about. You can pay 50 sites for a banner ad no one will click or dress up a few coaches for a couple of grand and let the bloggers do all the work.
very simple advertising.
Reply
very simple advertising.
Posted: Feb 17th 2011 10:39AM ShadowXIII said
What's the bet they took that picture after the guy figured out that Korean BBQ.... is normally tastebud killing spicy.
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Posted: Feb 17th 2011 10:44AM Jack Kevorkian said
@ShadowXIII its just mexican food. Latins are hardly ones to fear Asian spice anyway. They laugh in the face of yellowman spices.
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Posted: Feb 17th 2011 11:03AM (Unverified) said
Maybe they could try releasing a demo before the game drops to promote the game.
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Posted: Feb 17th 2011 11:09AM The Joy of Painting w Bob Ross said
Mmmm, tastes like Chernobyl.
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Posted: Feb 17th 2011 11:12AM vidjagamer said
Maybe it's just me, but doesn't this trivialize the actual hell the North Korean people currently live in?
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Posted: Feb 17th 2011 11:17AM Drakkenfyre said
Yes, but it doesn't stop the company from thinking it's "cute".
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Posted: Feb 17th 2011 11:32AM Jack Kevorkian said
@vidjagamer the only hell I know they live in is the bullshit news reports western media reports on. For all I know North Korea is heaven on earth.
zomg whn u lewk at it from space ther r no lites. it must be hell!
Reply
zomg whn u lewk at it from space ther r no lites. it must be hell!
Posted: Feb 17th 2011 11:38AM vidjagamer said
@Jack Kevorkian
Do some research, then you will know more.
Some people...
Reply
Do some research, then you will know more.
Some people...
Posted: Feb 17th 2011 11:52AM Jack Kevorkian said
@vidjagamer lol i've read all the same bullshit research you have.
Research from the 1950s said that cigarettes had health benefits. Things you read are bullshit FYI.
Reply
Research from the 1950s said that cigarettes had health benefits. Things you read are bullshit FYI.
Posted: Feb 17th 2011 12:42PM Drakkenfyre said
So just because some press reports tend to be inaccurate, that means their situation must be inaccurate? I have seen North Koreans express their dislike for their current government, and tell of some of the crap going on there. I guess they're lying, too?
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Posted: Feb 17th 2011 11:18AM DeadInside said
This story is begging to be covered by Fox News.
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Posted: Feb 17th 2011 12:50PM GuardianLegend said
North korea might have better living conditions than some African countries, but that's about it.
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Posted: Feb 17th 2011 4:40PM Draugdraugr said
@GuardianLegend
Yeah, if you're lucky enough to live in Pyongyang, which is literally invite-only, heh.
Everywhere else is a equivalent to a hole in the ground.
Reply
Yeah, if you're lucky enough to live in Pyongyang, which is literally invite-only, heh.
Everywhere else is a equivalent to a hole in the ground.
Posted: Feb 17th 2011 12:15PM OmeletPants said
If that truck goes anywhere near Koreatown in LA, I have a feeling it may get turned over and burned to ashes. A lot of people there fled North Korea and I'm sure they won't take too kindly to that flag driving around town.
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Posted: Feb 18th 2011 2:45AM nightv said
I Love how I posted this 2 days ago on my blog, as well as N4G.com and yours get approved and mine is still in pending. So made right now.
http://mukyou.com/blog/thq-bringing-its-back-popular-food-trucks-to-california
Reply
http://mukyou.com/blog/thq-bringing-its-back-popular-food-trucks-to-california
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