Kevin Butler becomes peripheral to Killzone 3 marketing
by Ludwig Kietzmann 
on Feb 18th 2011 3:19PM
51
Reader Comments (51)
Posted: Feb 18th 2011 3:21PM bigwhiteyeti said
At work. Gotta see this when I get home. I love Kevin Butler.
Posted: Feb 18th 2011 3:26PM SuperJmad said
The first one was priceless. I love KB.
Posted: Feb 18th 2011 3:27PM zigie said
LMAO...
Still got it
Still got it
Posted: Feb 18th 2011 3:29PM glyphion said
"Clean up on aisle you."
Posted: Feb 18th 2011 3:30PM BlackedOut said
This guy has the best comedic timing I have seen in a while.
I love Kevin Butler!
I love Kevin Butler!
Posted: Feb 18th 2011 3:31PM Troy Powers said
Man, I can't wait for that Sharp Shooter to come out. Hold my calls starting Tuesday.
Posted: Feb 18th 2011 3:50PM Troy Powers said
@2late2die
That too. Keep the furry bastards outta my way while I'm jumping around the living room gunning down Helghast!
Reply
That too. Keep the furry bastards outta my way while I'm jumping around the living room gunning down Helghast!
Posted: Feb 18th 2011 6:20PM Prestidigitator said
@Troy Powers I think the point is you don't have to hold your calls. It comes with the back hands and mask right?
Reply
Posted: Feb 18th 2011 3:31PM atriux said
I liked when he argued with Marcus for the psp ad. Nice to hear appeal still works in his favor on this stuff, good guy.
Posted: Feb 18th 2011 3:32PM Evil Dan said
Kevin sunk that FPS Expert dude's battleship.
Posted: Feb 18th 2011 3:32PM Drew327 said
I'm guessing at some point he makes a joke related to his battleship tweet
Posted: Feb 18th 2011 3:44PM JGray73 said
I don't own a playstation, but I love their commercials with Kevin Butler. First one was pretty good. My favorite is still the GT5 one if I remember correctly.
Posted: Feb 18th 2011 3:59PM Drakkenfyre said
I am amused at the fact that the guy's cup somehow separates from the lid before it falls.
Guess holding the cup with the lid separated and dropping them both at once was a little harder.
Guess holding the cup with the lid separated and dropping them both at once was a little harder.
Posted: Feb 18th 2011 4:02PM sammo21 said
I tried finding this gun at retailers but have yet to see it. Anyone have an official listing somewhere? Doesn't seem to be something that will be out in time for killzone 3.
Posted: Feb 18th 2011 4:11PM Troy Powers said
@sammo21
It comes out the same day as Killzone 3.
Reply
It comes out the same day as Killzone 3.
Posted: Feb 18th 2011 4:04PM GreenElf said
...rock you like a day-old street taco on an empty stomach...
I had to rewind I was laughing so hard at that.
I had to rewind I was laughing so hard at that.
Posted: Feb 18th 2011 4:09PM BigE4284 said
VP, The Cold Hard Truth
Posted: Feb 18th 2011 4:19PM EeK85 said
OMG, for a second there I thought KB had a giant dildo strapped to his back.
Glad I was wrong.
Glad I was wrong.
Posted: Feb 18th 2011 4:19PM original fred said
Read the title. Was expecting a peripheral shaped like Kevin Butler. Was disappointed.
Posted: Feb 18th 2011 4:24PM MLC said
KB is da man!!!
He gets better and better w/ every commercial. I can't wait to see what he does for inFamous 2.
He gets better and better w/ every commercial. I can't wait to see what he does for inFamous 2.
Posted: Feb 18th 2011 4:25PM edoglost said
The Jack Tretton frame is priceless.
Posted: Feb 18th 2011 4:30PM Shig said
I'm tight on cash so I pre-ordered Bulletstorm instead of Killzone 3.
I feel so cheap and broken.
I feel so cheap and broken.
Posted: Feb 18th 2011 4:35PM Kage25 said
0:14, second video: I'M GONNA HAS MY WAY WITH YOU!
Posted: Feb 18th 2011 4:39PM WillPG1212 said
First one was great :D
Posted: Feb 18th 2011 4:40PM Red Deer said
Keving Butler - VP of general awesomeness.
Approved by -
Kevin Butler - VP of approving.... stuff.
Lol loved the 1st one. Love all the additional details they add into the settings, from the Helghast statue, to the Playstation Mug and even making sure theirs a copy of KZ3 on the table. The US adverts are so much better than ours.
Approved by -
Kevin Butler - VP of approving.... stuff.
Lol loved the 1st one. Love all the additional details they add into the settings, from the Helghast statue, to the Playstation Mug and even making sure theirs a copy of KZ3 on the table. The US adverts are so much better than ours.
Posted: Feb 18th 2011 4:48PM K3NGL1SH said
Honestly, neither of those were funny to me.
Just sayin.
Just sayin.
Posted: Feb 18th 2011 5:00PM Duke said
Best ad man in the business! I want the game - now.
Posted: Feb 18th 2011 5:07PM andrewpoe said
You know, being someone who's never played Killzone 2 much less the first Killzone.....I think I need to get started soon. By the time I get to Killzone 3, it'll be June and there might be a price drop.
Posted: Feb 18th 2011 6:01PM ObiAlKenobi said
@andrewpoe You know? On of the best things about Killzone is its mutliplayer. You may better get as soon as possible, so you can enjoy ful throttle the multiplayer experience, by that time, maybe the community will be not as big as the beginning.
Reply
Posted: Feb 18th 2011 5:53PM Uniform solidState Messenger said
Kevin Butler isn't really funny to me anymore. His type of humor hasn't expanded, and the jokes usually end up being the same things. It saddens me that Joystiq gives him the same worshipful treatment that Kotaku does. I figure he's got another year or so as a useful spokesman. Then we'll see some jumping the shark of one form or another, and he'll be done. This is gonna be a loooong year.
Posted: Feb 18th 2011 5:57PM Fuzunga said
I feel like I'm in the minority here, but Kevin Butler is one of the reasons why I DON'T buy a PS3. I absolutely hate that guy. He's extremely obnoxious. I realize he's just a character, but I feel like he's a representation of what Sony is all about, with that overbearing and pompous attitude. This marketing campaign totally backfires for me, but if the majority of people are into it then I guess Sony is doing something right. Something I will never understand.
Poor Jerry Lambert. I liked him better when he was an intern at Geico.
Poor Jerry Lambert. I liked him better when he was an intern at Geico.
Posted: Feb 18th 2011 6:03PM ObiAlKenobi said
@Fuzunga If you buy things or dont, purely by their mascots or ads, then you are screwed.
Better try to research what things like or dont like about some device, like features, advantages and other things like that.
You have serious problems buddy.
Reply
Better try to research what things like or dont like about some device, like features, advantages and other things like that.
You have serious problems buddy.
Posted: Feb 18th 2011 8:54PM HardBoiled2009 said
@ObiAlKenobi
not calling you a troll i'm talking about the Troll you responded too
Reply
not calling you a troll i'm talking about the Troll you responded too
Posted: Feb 18th 2011 10:16PM bgardner said
i got my sharp shooter today
Posted: Feb 18th 2011 10:27PM Imperial said
I've been more of a Halo fanboy myself, but I'm looking forward to getting my copy on Tuesday
Posted: Feb 19th 2011 12:21AM Fuzunga said
How sad is it that I get downvoted for expressing my opinion while the moronic response gets upvoted? And not just me, but the guy above me and the guy above him. Oh, that's right. I guess none of YOU would see it that way.
It's pretty depressing when an honest-to-goodness legitimate comment is marked as a troll post. And does Joystiq care? Nope. They don't give a damn. If I ran this site, ObiAlKenobi and HardBoiled2009 would AT LEAST be suspended for unnecessary roughness. I think it's simple enough to spot a troll, and I'm not one.
Come on, guys! Be excellent to each other!
(no one will ever read this because it will be dimmed out in a matter of minutes)
It's pretty depressing when an honest-to-goodness legitimate comment is marked as a troll post. And does Joystiq care? Nope. They don't give a damn. If I ran this site, ObiAlKenobi and HardBoiled2009 would AT LEAST be suspended for unnecessary roughness. I think it's simple enough to spot a troll, and I'm not one.
Come on, guys! Be excellent to each other!
(no one will ever read this because it will be dimmed out in a matter of minutes)
Posted: Feb 19th 2011 3:09AM sonicspike41 said
@Fuzunga
You'd suspend them for "unnecessary roughness" after you said Sony is extremely obnoxious, said KB has an "overbearing and pompous attitude" (which, by the way, is meant to be more of a "comical cool guy" attitude, like Charlie Sheen in Hot Shots! I suppose).
You could have simply stated something like, "For some reason I've never liked this character. I love him in other works, but KB and I just don't click. Congrats to Sony on what appears to be a successful marketing campaign though."
Reply
You'd suspend them for "unnecessary roughness" after you said Sony is extremely obnoxious, said KB has an "overbearing and pompous attitude" (which, by the way, is meant to be more of a "comical cool guy" attitude, like Charlie Sheen in Hot Shots! I suppose).
You could have simply stated something like, "For some reason I've never liked this character. I love him in other works, but KB and I just don't click. Congrats to Sony on what appears to be a successful marketing campaign though."
Posted: Feb 19th 2011 2:54AM GoldenCannon said
I've been playing Killzone 3 beta online with the Move sharp shooter and it is awesome. Once you get used to it, it's actually faster then the normal controller. I get more kills with the sharp shooter then I do with the DualShock. If you are a shooting fan or a casual gamer I would recommend to purchase the Move and try it out for yourself. You wont be disappointed. Playing with the Move adds a new experience that cannot be had using the normal controller, it feels as though you are actually in the game holding a real gun. As I happen to own a 3D TV it works well and adds depth to the game and the graphics is insane.
Killzone 3 is going to be the best FPS game ever, can't wait.
Killzone 3 is going to be the best FPS game ever, can't wait.
Posted: Feb 19th 2011 10:02AM Kenny3k said
dammit butler, why do you torment us with such awesomeness!
Posted: Feb 19th 2011 2:03PM Mazrael said
After finding Killzone 2 demo a little meh (way better than Resistance1 - but no demo for 2 :S ).. Killzone 3 demo was much more interesting.. although the healing ray was a bit of a threat-killer.. but I would have to do 2 before 3.. not even going to consider using any motion crap
Posted: Feb 19th 2011 2:26PM Ashitaka said
Gold
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