EA is using the Helen logic with Star Wars: The Old Republic
, it seems. If 30 Helens agree on something
, it has to be truth, right?
While talking during a Lazard Capital Markets Technology & Media Day presentation (via Gamasutra
), EA CFO Eric Brown revealed that near 1.5 million have signed up to beta test Star Wars: The Old Republic
, apparently confirming there is significant interest in the title. Hey, maybe these guys and gals just like being included in beta testing? Ever think of that, Mr. Brown?
"It's a great indicator in the interest level in the franchise," Brown said. EA's goal is apparently to grab not only diehard MMO players, but also to expand to a much more broad audience -- and Star Wars
fans, of course, though we're sure just having "Star Wars
" on the box will do that. "For us it's about creating the right experience for expanding from tier 1 and the tier 2 users to getting people who have never played an MMO before, but are interested in Star Wars
, to engage and give it a try," Brown added.
Brown hopes that Star Wars: The Old Republic
can gain a user base exceeding 12 million, which he estimates is the current number of MMO players out there -- half of whom are in World of Warcraft
. "If we do that, our addressable market is well beyond 12 million people ... into more of a general gamer population, pretty much anyone that has a minimum spec personal computer." Now to get 1.5 million people to agree on what the "minimum spec" is for a PC, we guess.