What's in a Name: Arrowhead Game Studios
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Johan Pilestedt is CEO of Arrowhead Game Studios, the Swedish developer responsible for Magicka. He recently revealed to us the origin of the studio's name and the meaning behind its seemingly dim-witted mascot.
Originally, when the studio was just a "student project," the group called themselves Team Arrowhead. "Arrowhead" was a play on Pilestedt's name, which, in English, means "arrow stead." "But wait, there's more to this story!" says Pilestedt.
"Back in 2008, during the development of the original 2D prototype of Magicka, we were very displeased with the direction the gaming industry had taken," he recalls. Arrowhead felt that "titles were always trying too hard to have a complex story with all kinds of gimmicks," while skipping the "crucial step" of a fun gameplay foundation. "It's not possible to build something great on top of garbage."
The team's mission became "to reinvent the 'good ol' fun' we had back in our youth," and the Arrowhead logo was inspired by a saying the team used: "That's like trying to design something on paper and accidentally driving the pen through your skull."
"With that sentence as inspiration, we fashioned the original logo for Team Arrowhead: an image of Legolas from Lord of the Rings, a skilled archer, with an arrow through his head," Pilestedt explains. "This was a metaphor for what we thought bad game design was," and it "sort of represents what our general opinions are on the gaming industry -- or rather, on how things are really designed." It's a reminder, then, of what can go painfully wrong.
Magicka is currently available on Steam. The game's first expansion, Vietnam, is scheduled to launch on April 12, leading a slate of upcoming 'Nam projects from publisher Paradox Interactive, including Vietnam: Vietnam.
Like this feature? Be sure to check out the What's In A Name Archives.
Originally, when the studio was just a "student project," the group called themselves Team Arrowhead. "Arrowhead" was a play on Pilestedt's name, which, in English, means "arrow stead." "But wait, there's more to this story!" says Pilestedt.
"Back in 2008, during the development of the original 2D prototype of Magicka, we were very displeased with the direction the gaming industry had taken," he recalls. Arrowhead felt that "titles were always trying too hard to have a complex story with all kinds of gimmicks," while skipping the "crucial step" of a fun gameplay foundation. "It's not possible to build something great on top of garbage."
The team's mission became "to reinvent the 'good ol' fun' we had back in our youth," and the Arrowhead logo was inspired by a saying the team used: "That's like trying to design something on paper and accidentally driving the pen through your skull."
"With that sentence as inspiration, we fashioned the original logo for Team Arrowhead: an image of Legolas from Lord of the Rings, a skilled archer, with an arrow through his head," Pilestedt explains. "This was a metaphor for what we thought bad game design was," and it "sort of represents what our general opinions are on the gaming industry -- or rather, on how things are really designed." It's a reminder, then, of what can go painfully wrong.
Magicka is currently available on Steam. The game's first expansion, Vietnam, is scheduled to launch on April 12, leading a slate of upcoming 'Nam projects from publisher Paradox Interactive, including Vietnam: Vietnam.
Like this feature? Be sure to check out the What's In A Name Archives.
Reader Comments (5)
Posted: Apr 1st 2011 8:46PM GamingColt said
Up and comers are always welcone to XBLA / Indie!
Posted: Apr 1st 2011 9:33PM EliminatorZigma said
To tell you the truth, I think putting an arrow through your head is a bad idea for ANYthing.
Posted: Apr 1st 2011 11:09PM mbkjhih said
I don't know about you guys, but i'm liking Arrowhead Studios.
Posted: Apr 2nd 2011 1:52AM ch3burashka said
Personally, I'm not a fan of the logo. It's very simplistic, and also, it reminds of those professional model dolls. They're usually cool, for some reason, in this case, the connection is very unsettling to me.
Their work I'm more of a fan of.
Their work I'm more of a fan of.
Posted: Apr 4th 2011 12:39PM Squalls Lionheart said
they should have stuck with the legolas head with a arrow through it. more specifically the orlando bloom legolas with an arrow through his head. but for obvious reasons i guess they couldn't do that
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