's downloadable game rentals kicked off in North America
this past January, and the program has been so popular that it's coming to Europe later on this year
. That's the word from head of international digital distribution Paul Herron, who says that "publishers are positive and gamers love the service, with the conversion from rental to purchase remaining extremely high."
It's not clear yet which games will be available for rental in the regions. North America still only has about six titles
on tap, and Herron says the publisher is "securing content" for the European launch. In many European countries, the company doesn't even have the download service up and running yet, so, yeah: first things first