The previous game in the series offered Twitter integration (with varying success), but Uncharted 3 is going all-in on the social networking gamble, allowing players to share achievements and actions on Facebook directly from the game, and even message and play with Facebook friends who aren't connected on the PlayStation Network. The multiplayer menu has a Facebook-specific feed attached as well, so players can browse those updates right alongside the game's new customization features.
The game also integrates with YouTube. Courtesy of a revamped Cinema mode (that allows players to rewind previous games and even mark out clips and major game events), video can be posted on YouTube from inside the game, and Naughty Dog will run a service called Uncharted TV to post "plays of the week" and other announcements through the video sharing service. The whole setup was surprisingly full-featured -- players will get a look at just how it all works when the game goes into open beta on July 5.
