What if that profile was the harbinger of a subscription service, though? Pastapadre posted what is claimed to be a document from EA Sports outlining a new annual subscription-based offering for multiple sports games on PS3 and Xbox 360, offering DLC discounts, exclusive DLC, and in-game items for Madden, FIFA, NHL, Tiger Woods, and NCAA Football games -- as well as the only game named specifically instead of by series, SSX: Deadly Descents (which isn't even called that anymore).
On top of all that stuff, the document claims that the subscription will offer "full downloadable versions of participating titles before they come out in stores," which we could see people gladly paying for. In addition, players would have the ability "to transfer paid content from your current participating titles to future title versions."
EA had no comment about this rumored program when Game Informer asked, and no potential price point was offered. Hopefully, for the sake of gamers' bank accounts everywhere, EA doesn't realize how much it could make by offering Madden to people a bit early.