EA grows digital sales in Q4, stems losses for fiscal year
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EA enjoyed solid growth in the final quarter of its 2011 fiscal year (ending March 31), thanks in large part to a bump in digital revenue. Digital sales were up $67 million from the same period a year ago to $211 million. Good ol' boxed games weren't slouching though, as packaged goods revenue increased $44 million up to $838 million. In all, EA rebounded from its rough Q3 to record $151 million in profit during the fiscal fourth quarter.
The engine for that growth was a surprisingly impressive quarterly lineup for the company. Seven of its titles from fiscal Q4 have surpassed 1 million units shipped, with Crysis 2, Dead Space 2 and Dragon Age 2 all over the 2-million-shipped mark. DLC for those titles (like Dead Space 2's "Severed" add-on) was the cornerstone of digital profits, as well. Over its entire 2011 fiscal year, EA shipped 12 million units of FIFA 11, 7 million copies of Bad Company 2 (released at the tail end of FY10), and five million each of Medal of Honor, Hot Pursuit and Madden 11.
But it seems that, in the grand scheme, these titles weren't enough to alter EA's fortunes for the fiscal year, which ended in a $267 million loss for the company. We suppose there's still a bit of a silver lining, however -- those losses would seem to sting considerably less than the $677 million lost by EA just one year prior.
The engine for that growth was a surprisingly impressive quarterly lineup for the company. Seven of its titles from fiscal Q4 have surpassed 1 million units shipped, with Crysis 2, Dead Space 2 and Dragon Age 2 all over the 2-million-shipped mark. DLC for those titles (like Dead Space 2's "Severed" add-on) was the cornerstone of digital profits, as well. Over its entire 2011 fiscal year, EA shipped 12 million units of FIFA 11, 7 million copies of Bad Company 2 (released at the tail end of FY10), and five million each of Medal of Honor, Hot Pursuit and Madden 11.
But it seems that, in the grand scheme, these titles weren't enough to alter EA's fortunes for the fiscal year, which ended in a $267 million loss for the company. We suppose there's still a bit of a silver lining, however -- those losses would seem to sting considerably less than the $677 million lost by EA just one year prior.
Reader Comments (18)
Posted: May 4th 2011 5:55PM Frozen Radiator said
Still waiting on that Dead Space 2 DLC for PC.
Still waiting for that Hot Pursuit DLC for PC.
Still waiting...
Eh, forget it. Dirt 3 is out soon with full DX11 support.
Still waiting for that Hot Pursuit DLC for PC.
Still waiting...
Eh, forget it. Dirt 3 is out soon with full DX11 support.
Posted: May 4th 2011 6:05PM DarkNightRJ said
@Frozen Radiator
Don't wait for Hot Pursuit DLC for PC because its not coming...dunno about dead space however
Reply
Don't wait for Hot Pursuit DLC for PC because its not coming...dunno about dead space however
Posted: May 4th 2011 6:36PM Frozen Radiator said
@DarkNightRJ I know it isn't. That's my point.
Reply
Posted: May 5th 2011 9:23AM bennyfuyou said
@Frozen Radiator
Dirt 3 is infinitely a better game anyways!
Reply
Dirt 3 is infinitely a better game anyways!
Posted: May 4th 2011 5:56PM BoBsS said
Hmm, big loss was probably due to money spent advertising and probably high R&D for each released game. I'm sure their big games made a profit, but probably not what they'd hoped for.
Posted: May 4th 2011 6:06PM MegaGoat said
It probably didn't help that EA had to eat a dick on NBA Elite and Jam went nowhere
Posted: May 4th 2011 6:22PM FriedConsole said
@MegaGoat
EA got $50 for the crap that was Jam out of me. F*C* YOU EA.
Reply
EA got $50 for the crap that was Jam out of me. F*C* YOU EA.
Posted: May 4th 2011 6:09PM Maximo said
Sales seemed to be good. Its hard to believe that they didn't make any money.
Posted: May 4th 2011 6:20PM HardBoiled2009 said
I still have yet to play Dead Space 2 which i bought on the day of release. i got a back log of games ( total of 6 games not yet played ) LOL and I'm just starting too play R&C FTOD that's how far back i am going.
Posted: May 4th 2011 6:26PM WillPG1212 said
EA is making a loss?...
i wouldnt have imagined that.
i wouldnt have imagined that.
Posted: May 4th 2011 6:47PM Bryan T said
EA,
Please stop charging for basic online content. If I can't buy used games and play them online to get a feel for your products, that makes me less inclined to buy your future games. Unless they are hockey games, in which case I will still probably buy them anyway.
Love Bryan
Please stop charging for basic online content. If I can't buy used games and play them online to get a feel for your products, that makes me less inclined to buy your future games. Unless they are hockey games, in which case I will still probably buy them anyway.
Love Bryan
Posted: May 4th 2011 7:03PM The Only Girl said
Well I happened to buy Dragon Age II. I even happened to purchase the DLC AFTER I finished the game.
You can just imagine my disappointment.
You can just imagine my disappointment.
Posted: May 4th 2011 7:10PM akeso said
Maybe they should stop shipping half baked sequels.
Just a thought.
Just a thought.
Posted: May 4th 2011 8:41PM Chareth Cutestory said
Ah, there's some support for my fear.
"DLC for those titles (like Dead Space 2's "Severed" add-on) was the cornerstone of digital profits.."
Mass Effect 3 has been delayed to "address a far larger market opportunity." I have a feeling DLC is the "larger market opportunity" that BioWare didn't leverage to its fullest in the first 2 Mass Effects, even with garbage like costume packs and "Arrival."
"DLC for those titles (like Dead Space 2's "Severed" add-on) was the cornerstone of digital profits.."
Mass Effect 3 has been delayed to "address a far larger market opportunity." I have a feeling DLC is the "larger market opportunity" that BioWare didn't leverage to its fullest in the first 2 Mass Effects, even with garbage like costume packs and "Arrival."
Posted: May 5th 2011 12:15AM Naru now in 3D said
After seeing the Extra Credits video on how EA has changed from a small company supporting creativity to a huge money-hungry factory of games with no creative merit, every time I hear about EA I get a little depressed -_-
(See: http://www.escapistmagazine.com/videos/view/extra-credits/2794-An-Open-Letter-to-EA-Marketing )
(See: http://www.escapistmagazine.com/videos/view/extra-credits/2794-An-Open-Letter-to-EA-Marketing )
Posted: May 5th 2011 3:28AM eatmewhileirot said
And with all that money surely you can fix the many crashes and bugs in FIFA 11? The game is now becoming unplayable...
Posted: May 5th 2011 7:27AM BabboNatale said
There are no loss in those reports...just income. Can't understand what you've read.




