The recent Call of Duty: Black Ops
"Escalation" DLC has taken the crown at GameStop as its largest DLC launch ever
, according to the company's latest earnings call. The map pack sold 50,000 copies as pre-orders and 200,000 in store during the first week of availability. Digital sales in general are on the rise at the retailer as well, growing 53 percent year-over-year.
The first quarter of 2011 was a good one for GameStop overall, as the company reported record sales of $2.28 billion. HD console games were a big driver, as was the Nintendo 3DS launch, combined with a solid 9.5 percent growth in "pre-owned" (read: used) games and accessories. Pokémon Black
were the top titles of the quarter, with Mortal Kombat
, Marvel vs. Capcom 3
, Black Ops
filling out the top five.