Metal Gear mastermind Hideo Kojima dropped some truth-bombs this week during an interview with Famitsu, as translated by 1UP. Speaking on the importance of world-wide success in the international market, he claimed that acceptance in foreign lands may not be as important as it once was, and that there is more to international success than a development team's nationality. According to Kojima, the key to global success is separation: if a development house wants western success, they should build a western team separate from their existing Japanese teams, complete with their own offices and culture-specific pay-scales.
He also cites cultural differences as a major roadblock for international success, explaining, "Japanese people might say 'Why space aliens?', but Americans will counter with 'What's with these games featuring these feminine-looking boys fighting in Japan with these huge swords?' It's no wonder the target audience for a lot of games is getting so compartmentalized."
Kojima hopes that Fox Engine, Kojima Productions' forthcoming multi-platform development environment, will help his studio develop new titles in a fashion similar to western developers. As long as he keeps putting snakes in boxes, we don't care what development style Kojima uses.
Reader Comments (94)
Posted: Jun 25th 2011 9:33PM DrDrew Pinsky said
So is Rising just not happening now? No E3 showcase this year, been forever since we got any news on it, now he's just babbling on about his fantasy engine.
Posted: Jun 25th 2011 9:59PM Shadowbender said
@DrDrew Pinsky
Well I tell you what, I'm right there with you. As Raiden is one of my all-time favorite game characters, I'm anxious to devour some more info.
It's so bothersome we have no clear view as to when Rising will be released. I hope we'll hear something at this year's Tokyo Game Show. I need something.
While it's always pretty fun and really interesting to have a project be left to your imagination as it's shrouded in mystery, what I like is when devs like Ken Levine keep in touch with the anticipated audience, which is nice.
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Well I tell you what, I'm right there with you. As Raiden is one of my all-time favorite game characters, I'm anxious to devour some more info.
It's so bothersome we have no clear view as to when Rising will be released. I hope we'll hear something at this year's Tokyo Game Show. I need something.
While it's always pretty fun and really interesting to have a project be left to your imagination as it's shrouded in mystery, what I like is when devs like Ken Levine keep in touch with the anticipated audience, which is nice.
Posted: Jun 26th 2011 12:04AM Protobreed said
@DrDrew Pinsky
Rising is not being done directly by him. While Raiden is his creation, I don't know if it's necessarily up to him to choose when to reveal things.
Rest assured, they aren't gonna cancel a game that's looking good.
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Rising is not being done directly by him. While Raiden is his creation, I don't know if it's necessarily up to him to choose when to reveal things.
Rest assured, they aren't gonna cancel a game that's looking good.
Posted: Jun 26th 2011 2:27AM DrDrew Pinsky said
@Protobreed Oh yeah, I keep forgetting he's not as involved with it. Still, we've gone so long without any info that I'm worried it's pretty much on the fast track to never happening. I'm not even talking plot details or anything, just basic gameplay stuff, a new tech demo, anything.
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Posted: Jun 25th 2011 9:34PM SpaceFox said
"As long as he keeps putting snakes in boxes, we don't care what development style Kojima uses."
QFT
QFT
Posted: Jun 26th 2011 5:29PM Fullmetal Salchemist said
@Hinchy
What the hell does YMMV mean?
Actually, don't tell me. I'm going to assume it means "You mad, Michael Vick."
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What the hell does YMMV mean?
Actually, don't tell me. I'm going to assume it means "You mad, Michael Vick."
Posted: Jun 25th 2011 9:45PM Esposch said
I think it's more than cultural differences.
When playing JRPGs, I'm not really bothered by the strange character designs.
It's the sheer number of tedious cutscenes and more emphasis on the name of the composer than gameplay or good story-telling that really ruins a lot of JRPGs for me...
I mean, Nintendo does none of the above and look how well they're going.
When playing JRPGs, I'm not really bothered by the strange character designs.
It's the sheer number of tedious cutscenes and more emphasis on the name of the composer than gameplay or good story-telling that really ruins a lot of JRPGs for me...
I mean, Nintendo does none of the above and look how well they're going.
Posted: Jun 25th 2011 9:59PM Crayola Q Pants ESQ said
@Esposch I can somewhat agree with this. Personally I'm a fan of the whole anime look and the culture/stereotypes as well as the plain bizarre stuff that is found in Japanese games, but that's not the problem for me. My issues is that I'm finding more and more often (especially with the RPGs) the gameplay and/or polish isn't matching up to the western counterparts.
Take Yakuza for example: it's a successful franchise which has some room to spend money on improvements, but we're still watching text get typed out on the screen for character's dialogue, and there's barely any decision making to the story you can actually make yourself.
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Take Yakuza for example: it's a successful franchise which has some room to spend money on improvements, but we're still watching text get typed out on the screen for character's dialogue, and there's barely any decision making to the story you can actually make yourself.
Posted: Jun 25th 2011 11:47PM PN04 said
@Esposch
the problem though is with JRPGs the "tedious" cut scenes are as essential to the experience as the character designs. People who generally like Japanese games like them because they're Japanese games. You start asking Japanese companies to start thinking like western companies and they create generally boring experiences with a few rare exceptions, but those games still dont really do well with the people who call themselves fans of that company's product. It's the same as asking a western developer to try and create an anime style game, they're just going to pull from the most generic and stereotypical elements and insult the people who they're trying to gain the favor of.
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the problem though is with JRPGs the "tedious" cut scenes are as essential to the experience as the character designs. People who generally like Japanese games like them because they're Japanese games. You start asking Japanese companies to start thinking like western companies and they create generally boring experiences with a few rare exceptions, but those games still dont really do well with the people who call themselves fans of that company's product. It's the same as asking a western developer to try and create an anime style game, they're just going to pull from the most generic and stereotypical elements and insult the people who they're trying to gain the favor of.
Posted: Jun 26th 2011 3:22AM Esposch said
@PN04
Disagreed. So many of the cutscenes about trivial matters like two characters making some playful banter or someone picking a mushroom could very easily be played out in realtime as part of the gameplay (ie you're just walking along and the players have a chat.)
It would be less jarring and boring and more immersive.
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Disagreed. So many of the cutscenes about trivial matters like two characters making some playful banter or someone picking a mushroom could very easily be played out in realtime as part of the gameplay (ie you're just walking along and the players have a chat.)
It would be less jarring and boring and more immersive.
Posted: Jun 26th 2011 9:42AM Punkrawk Bbob said
@Esposch
Except in those situations (like Enslaved, Gears of War, Bioshock 2) once my character starts talking real time or I listen to an audio log, I stand still until it's finished so I can focus on it. So really, I guess in-game dialog without stopping the action is great for people who don't give a shit about the story - It sucks for anyone trying to get more from it then a variation the standard FPS that separates Gears from Halo from CoD from MoH from Duke Nukem.
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Except in those situations (like Enslaved, Gears of War, Bioshock 2) once my character starts talking real time or I listen to an audio log, I stand still until it's finished so I can focus on it. So really, I guess in-game dialog without stopping the action is great for people who don't give a shit about the story - It sucks for anyone trying to get more from it then a variation the standard FPS that separates Gears from Halo from CoD from MoH from Duke Nukem.
Posted: Jun 26th 2011 3:45PM TheDarkWayne said
@Punkrawk Bbob FFS, Gears came out in 2006, that is 5 years ago! How can people still confuse it with an FPS now?!
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Posted: Jun 26th 2011 6:35PM xxxsam said
@Esposch
by 'Nintendo does none of the above' did you mean 'Nintendo conspicuously fails to localise any of their high-profile JRPGs'? :)
I'm not a big cutscene fan either (but on the other hand, if there's going to be a cutscene, please actually make it a damn cutscene and don't give some kind of frankly broken illusion that it's interactive because I can still walk around and shit while the characters are talking at each other)..
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by 'Nintendo does none of the above' did you mean 'Nintendo conspicuously fails to localise any of their high-profile JRPGs'? :)
I'm not a big cutscene fan either (but on the other hand, if there's going to be a cutscene, please actually make it a damn cutscene and don't give some kind of frankly broken illusion that it's interactive because I can still walk around and shit while the characters are talking at each other)..
Posted: Jun 25th 2011 9:47PM ShinAntonio said
Someone forward this article to Square Enix.
Posted: Jun 25th 2011 10:02PM Shadowbender said
@ShinAntonio
Along with a footnote that reads: "Reminder-- Kingdom Hearts 3. K?".
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Along with a footnote that reads: "Reminder-- Kingdom Hearts 3. K?".
Posted: Jun 25th 2011 10:14PM ZexionArmando said
@ShinAntonio they got it already, they bought Eidos, no?
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Posted: Jun 26th 2011 1:27PM Vladeon said
@ShinAntonio
I wish I could go back a few years and tell Square Enix about this so they could have not screwed up Dungeon Siege 3 so badly. The goblins with their floppy ears was bad enough, but then I got to the final boss who was wearing traditional Thai fingernail dance attire. I played through all the previous Dungeon Sieges and I don't think I remember any of the bosses wearing anything like that. If they had called it something else, maybe something in Japanese and told me that it was a Japanese RPG, I would've liked it a lot more because then I would have expected the random demons and earth guardians that aren't indicative of any Western RPG.
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I wish I could go back a few years and tell Square Enix about this so they could have not screwed up Dungeon Siege 3 so badly. The goblins with their floppy ears was bad enough, but then I got to the final boss who was wearing traditional Thai fingernail dance attire. I played through all the previous Dungeon Sieges and I don't think I remember any of the bosses wearing anything like that. If they had called it something else, maybe something in Japanese and told me that it was a Japanese RPG, I would've liked it a lot more because then I would have expected the random demons and earth guardians that aren't indicative of any Western RPG.
Posted: Jun 25th 2011 9:53PM Mmmmz said
They (Japanese devs) seemed to have done well enough when they didn't concern themselves with trying to meet "western" demands. They only owned the market for, what, 4 out of 6 generations. 4 out of 5 when you consider when they actually entered the market in full force.
Fun knows no boundaries (except when you refuse to ship them out west for inexplicable reasons, especially when it could be digital only at least)
Frankly, the diversity of gaming has gone to crap this generation. Most games are pretty solid, if not extremely familiar.
Instead of deciding what the western market wants, why don't you localize all games that are solid and let US decide? Not every game needs to be $59.99 so it may be wise to lower the price on "iffy" games, certainly if they made a profit at home.
But that's crazy talk! If it's not made for the west, the west doesn't want it!
All those PS1, PS2 RPGS were a fluke!
Fun knows no boundaries (except when you refuse to ship them out west for inexplicable reasons, especially when it could be digital only at least)
Frankly, the diversity of gaming has gone to crap this generation. Most games are pretty solid, if not extremely familiar.
Instead of deciding what the western market wants, why don't you localize all games that are solid and let US decide? Not every game needs to be $59.99 so it may be wise to lower the price on "iffy" games, certainly if they made a profit at home.
But that's crazy talk! If it's not made for the west, the west doesn't want it!
All those PS1, PS2 RPGS were a fluke!
Posted: Jun 26th 2011 1:00PM eat it said
@Mmmmz
yeah but they really only led for 4 out of 6 generations because the western world had not really supported it 100% during that time, and so western audiences didn't really have a choice. It was japanese games or nothing.
15 years ago el shaddai might have made a big splash, but now I look at it and say oh it's like god of war but very japanese.
same with vanquish, awesome game, but to the western world it's a japanese gears of war.
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yeah but they really only led for 4 out of 6 generations because the western world had not really supported it 100% during that time, and so western audiences didn't really have a choice. It was japanese games or nothing.
15 years ago el shaddai might have made a big splash, but now I look at it and say oh it's like god of war but very japanese.
same with vanquish, awesome game, but to the western world it's a japanese gears of war.
Posted: Jun 26th 2011 1:28PM Mmmmz said
@eat it
It was hardly japanese games or nothing. The difference was that japanese games were often good. Back then we didn't go, oh that's a good japanese made game! It was simply a good game. Some western games were quite good too and again there wasn't a distinction unless the name sounded foreign. A good game was a good game.
I don't understand your thinking of the western world not supporting Japanese games during the Atari 2600 since the Atari was firmly USA based with small releases world-wide. Japan having the fewest games. It was sort of the opposite and when you consider that Japanese Arcade games did pretty well at the time and that was the main gaming venue.
Some people called God of War a western Devil May Cry... I mean, you can keep going circles all week long with those inane comparisons. Both were good games.
And vanquish is more about being another shooter in a shooter saturated market.
Most people don't make distinctions about whether a game is western or japanese. If it looks fun, they buy it. If they heard of it, that is..
They don't assess them like fine wine, with a monocle in their eye, rubbing their chins going, "Well, here we have a smooth, strong western game that brings notes of passion and violence, but over here we have a meek, overly stylized japanese game that brings notes of emo and despair. Both have a long lasting finish but I find the boldness of the western game to be more pleasing to the palate"
Most people just look at a game and go, "$59.99 for a game that looks like it'd provide 10 hours of fun when I never heard of it and it looks like any other game of that genre? No thank you."
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It was hardly japanese games or nothing. The difference was that japanese games were often good. Back then we didn't go, oh that's a good japanese made game! It was simply a good game. Some western games were quite good too and again there wasn't a distinction unless the name sounded foreign. A good game was a good game.
I don't understand your thinking of the western world not supporting Japanese games during the Atari 2600 since the Atari was firmly USA based with small releases world-wide. Japan having the fewest games. It was sort of the opposite and when you consider that Japanese Arcade games did pretty well at the time and that was the main gaming venue.
Some people called God of War a western Devil May Cry... I mean, you can keep going circles all week long with those inane comparisons. Both were good games.
And vanquish is more about being another shooter in a shooter saturated market.
Most people don't make distinctions about whether a game is western or japanese. If it looks fun, they buy it. If they heard of it, that is..
They don't assess them like fine wine, with a monocle in their eye, rubbing their chins going, "Well, here we have a smooth, strong western game that brings notes of passion and violence, but over here we have a meek, overly stylized japanese game that brings notes of emo and despair. Both have a long lasting finish but I find the boldness of the western game to be more pleasing to the palate"
Most people just look at a game and go, "$59.99 for a game that looks like it'd provide 10 hours of fun when I never heard of it and it looks like any other game of that genre? No thank you."
Posted: Jun 26th 2011 3:52PM TheDarkWayne said
@Mmmmz "Most" people will just glance at shelves and pull of the most recent Madden, call of duty, or just dance. There really is no point in using the majority of consumers as a point of reference in a discussion like this, especially because a lot of enthusiasts like us DO note the distinctions that make a game overtly Japanese.
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Posted: Jun 26th 2011 4:06PM Mmmmz said
@TheDarkWayne
So explain why "you" people decided to get all bitchy and nitpicky about "japanese" games, so suddenly?
I understand it with shooters, that was always a western market, but gaming as a whole?
Also it is worth mentioning "everyone" because that's what companies are trying to access. They couldn't give a damn about you elitists any more unless they know you'll come by the millions, and even then the "others" join in on that fun too.
Why do you think shooters are the most popular game? They're the most accessible by the general gaming population. That's also why Japanese companies are suddenly having issues. The 360 is top dog in the U.S and it capitalized on shooters, immensely. Then take into consideration that this generation is largely filled with "been there done that" sequels and spiritual successors, there's nothing to truly compelling coming from Japanese devs. They cash in on franchises established in their golden years while failing to create new, fresh content.
And the two largest genres in the western market, shooters and sports games, don't need that as much. Also take into consideration that most western game heros are just as bad as japanese ones, only they're western.
The only culture difference is the gun culture between the west and japan and since that's the genre du jour this generation it makes perfect sense that Japan is lagging behind.
Still, like I said, good games know no bounds. Plain and simple. Metal Gear Solid is rather "japanesey" and it did quite well. Of course the latest one was... interesting but nevertheless it sold pretty well despite its shortcomings.
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So explain why "you" people decided to get all bitchy and nitpicky about "japanese" games, so suddenly?
I understand it with shooters, that was always a western market, but gaming as a whole?
Also it is worth mentioning "everyone" because that's what companies are trying to access. They couldn't give a damn about you elitists any more unless they know you'll come by the millions, and even then the "others" join in on that fun too.
Why do you think shooters are the most popular game? They're the most accessible by the general gaming population. That's also why Japanese companies are suddenly having issues. The 360 is top dog in the U.S and it capitalized on shooters, immensely. Then take into consideration that this generation is largely filled with "been there done that" sequels and spiritual successors, there's nothing to truly compelling coming from Japanese devs. They cash in on franchises established in their golden years while failing to create new, fresh content.
And the two largest genres in the western market, shooters and sports games, don't need that as much. Also take into consideration that most western game heros are just as bad as japanese ones, only they're western.
The only culture difference is the gun culture between the west and japan and since that's the genre du jour this generation it makes perfect sense that Japan is lagging behind.
Still, like I said, good games know no bounds. Plain and simple. Metal Gear Solid is rather "japanesey" and it did quite well. Of course the latest one was... interesting but nevertheless it sold pretty well despite its shortcomings.
Posted: Jun 25th 2011 9:56PM MGTrey said
"Snake in boxes..." can be interpreted several different ways.
Posted: Jun 25th 2011 9:57PM Cafecito said
Why space aliens?
Posted: Jun 26th 2011 8:40AM Cap Morgan said
@Cafecito
Because we can still kills those without Fox news getting all pissy.
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Because we can still kills those without Fox news getting all pissy.
Posted: Jun 25th 2011 10:01PM (Unverified) said
We already have East meets West. Look at Platinum Game's Vanquish. It was a TPS, but the action was crazy and nothing like American shooters. Some more of this please with some Multiplayer.
Posted: Jun 25th 2011 10:23PM (Unverified) said
@(Unverified) Yup, nothing cooler than Rocket Sliding on your knees, then slo-mo into a cartwheel while shooting a giant 3 story Robot.
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Posted: Jun 25th 2011 10:01PM Lannden said
I would would say he is most likely right. Though, being a fan of JRPGs it does worry me that if this line of thinking is followed the west will see no JRPGs localized. This generation we saw hardly any as it is, I don't want to resort to importing just to play my favorite genre.
Posted: Jun 25th 2011 10:08PM Crayola Q Pants ESQ said
Doing space marines instead of effeminate boys may help you market the game, but that doesn't mean a whole lot once it's in the gamers' hands. Sometimes it feels like the studios who are attempting to move units internationally are just looking at the covers of successful western games and don't actually bother playing them.
Posted: Jun 25th 2011 10:23PM Caroso said
Wait what did he say?
"...he claimed that acceptance in foreign lands may not be as important as it once was, and that there is more to international success than a development team's nationality."
"...if a development house wants western success, they should build a western team separate from their existing Japanese teams, complete with their own offices and culture-specific pay-scales."
So nationality doesn't really matter...just get a japanesse team for Japanese success and an western team for western success......so nationality does matter?
"...he claimed that acceptance in foreign lands may not be as important as it once was, and that there is more to international success than a development team's nationality."
"...if a development house wants western success, they should build a western team separate from their existing Japanese teams, complete with their own offices and culture-specific pay-scales."
So nationality doesn't really matter...just get a japanesse team for Japanese success and an western team for western success......so nationality does matter?
Posted: Jun 25th 2011 10:39PM aconrad777 said
@Caroso
he forgot to say THE one thing that leads to international success.
MAKE A GREAT GAME
i like kojima and all but this crap coming out his mouth is absolute bollocks.
just putting effort into making a great game leads to $$$$ is what some developers need to understand, not pandering to if western gamers with space marines or eastern gamers with effeminate dude and underage girls.
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he forgot to say THE one thing that leads to international success.
MAKE A GREAT GAME
i like kojima and all but this crap coming out his mouth is absolute bollocks.
just putting effort into making a great game leads to $$$$ is what some developers need to understand, not pandering to if western gamers with space marines or eastern gamers with effeminate dude and underage girls.
Posted: Jun 26th 2011 12:01AM PN04 said
@Caroso
The point is more that rather than trying to craft games in japan that americans will like, make games for each continent and dont worry about trying to get them to fit in just set them free in those markets and if they sink, oh well, but if they swim? then great. Either way they'll have games in their own regions made by their own people that fit them perfectly regardless.
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The point is more that rather than trying to craft games in japan that americans will like, make games for each continent and dont worry about trying to get them to fit in just set them free in those markets and if they sink, oh well, but if they swim? then great. Either way they'll have games in their own regions made by their own people that fit them perfectly regardless.
Posted: Jun 25th 2011 10:28PM GuardianLegend said
Less front mission evolved plz
Posted: Jun 25th 2011 10:31PM melao said
Space Aliens? I don't understand. Japanese pop culture is full of monsters destroying Tokyo. Be it from space or earth.
I fhe said Space MARINES, then I would agree.
I fhe said Space MARINES, then I would agree.
Posted: Jun 25th 2011 10:32PM aconrad777 said
i always thought that the difference between western and eastern developers is western developers have actual gameplay designers, and eastern developers have artists who draw hardcore loli tentacle porn on the side.








