Ubisoft mentioned it was looking into implementing the feature last year after EA's success. Driver will be the test drive, but don't expect it to be a revelation if the next Assassin's Creed has it too.
Uplay Passport to Offer Access to Online Features and Exclusive Content
SAN FRANCISCO – July 15, 2011 – Today, Ubisoft revealed Uplay Passport, a new program designed to provide players with access to bonus content, exclusive offers, and online multiplayer play. Uplay Passport is an adjunct to Uplay, an in-game service that offers gamers extra value, including a bevy of rewards and community features, just for playing Ubisoft games. The Uplay Passport program will begin in the coming months and will be included in many of Ubisoft's popular core games.
In each new copy of a Uplay Passport-enhanced game will be a one-time use registration code that, when redeemed, provides access to Uplay Passport content and features. The code can be found on the insert card inside the game box. Gamers can identify Uplay Passport-enhanced games by looking for the logo on the back of the box.
Customers who've acquired a pre-owned game can purchase a new Uplay Passport online for $9.99 and automatically unlock the game's online content and features. Starting with the upcoming DRIVER® San Francisco release, games featuring the new Uplay Passport will offer gamers exclusive bonus content plus access to online features.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal yearUbisoft generated sales of € 1.039 billion. To learn more, please visit www.ubisoftgroup.com.
© 2011 Ubisoft Entertainment. All Rights Reserved. Driver, the Uplay logo, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or in other countries.
DRIVER San Francisco will be released in the US on August 30, 2011 on the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system, Windows PC and Mac.