There are two approaches to viewing the Gears of War 3 "Crescendo" video. Option one: appreciate all of Epic's insight on the development and story of the final Gears chapter. Option 2: just drink in the spectacle – like a mech curb-stomping a fallen foe. So, yeah, you're probably going with option two.
Gears of War 3 is the spectacular conclusion to one of the most memorable and celebrated sagas in video games. Developed by Epic Games exclusively for Xbox 360, Gears of War 3 plunges you into a harrowing tale of hope, survival, and brotherhood. In Gears of War 3, fight on as Marcus Fenix, the grizzled war hero and leader of Delta Squad. Eighteen months after the fall of the last human city, the war against the Locust rages on. Meanwhile, deep beneath the surface, a fearsome new threat is infecting the planet from within. With survivors scattered and civilization in ruins, time is running out for Marcus and his comrades as they fight to save the human race. The Gears of War series is one of the most popular franchises in Xbox history, with more than 12 million games sold worldwide, a forthcoming major motion picture, New York Times best-selling novels, and more.