EA has rebranded EA2D as BioWare San Francisco, sending the arcade-focused studio the way of the dinosaurs (or 2D in EA games). As we know
, EA2D was responsible for The Fancy Pants Adventures
and Facebook's Dragon Age Legends
, and had studio goals of putting the core back in gaming and making players cry.
EA2D's dissolution is part of a larger company shift
that CEO John Riccitiello describes as an attempt to build its "intellectual properties/franchises into year-round business" and focus on its digital ventures with Origin. Considering EA2D was a digital-based studio, we can only imagine what more virtuality BioWare will add to it.