In an attempt to prevent its servers from collapsing under the weight of a million Force-hungry MMO-players, EA will artificially limit the number of copies -- both digital and retail -- of Star Wars: The Old Republic available at launch. An EA representative reportedly revealed the strategy at a Gamescom demo, but didn't divulge any details such as how many copies would be available, or how long it would take for more copies to be released once the quota is met.
We suppose this strategy makes sense, though we can't help but imagine the excuses BioWare and EA are going to have to come up with to explain why their downloads are sold out. "Bits? You want bits? Sorry friend. We're fresh out of those. Bytes too! Sorry about that. The drought's hitting us awful hard. The ... the technodrought."
Reader Comments (81)
Posted: Aug 18th 2011 6:32PM Fire Walk With Me said
that strategy was revealed a month or so ago. Trying to take Slowtaku's crown?
Posted: Aug 18th 2011 6:35PM Dummy00001 said
It's called "phased introduction" and actually is pretty popular with H/W vendors when they start selling ware at low quantities to limit early adopters problems to the truly early adopters only.
And since MMO games are essentially hardware limited - back end server hardware at that - it too makes perfect sense.
Well, at least I think it is much better than to buy a game and be unable to play it after unpacking.
And since MMO games are essentially hardware limited - back end server hardware at that - it too makes perfect sense.
Well, at least I think it is much better than to buy a game and be unable to play it after unpacking.
Posted: Aug 19th 2011 12:54AM Roofus said
@Dummy00001 Your exactly right. But not only that, modern MMO makers are doing this gradual build up so that early leveling areas are not over run making it extremely difficult to gain experience and level up. Many people quit because they become frustrated and feel like they can't progress. Anyone who played FFXI at launch can attest to the memories of 25 people chasing down one rabbit in the forest...
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Posted: Aug 18th 2011 6:36PM slickie said
I understand their reasons, but still, I don't like the sound of this.
Surely EA can afford enough servers to handle the demand?
Surely EA can afford enough servers to handle the demand?
Posted: Aug 18th 2011 10:21PM Equal Opportunity Dork said
@slickie You are assuming that they'll even sell out of whatever artificial number they've decided to start with. I am willing to bet that you'll still be able to buy a retail copy well into the first month of release for this game. Personally, I will wait until it inevitably goes F2P.
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Posted: Aug 18th 2011 11:43PM Prestidigitator said
@slickie I think I heard the trend for MMOs is that there are too many players the first month (that comes with the purchase of the game) and then a bunch of players leave. I think what they're doing here is skipping the hassle of having to buy a bunch of servers for a bunch of players that aren't going to resubscribe for the second month anyway. Let them get their copy later.
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Posted: Aug 19th 2011 12:45PM OrangeGamer said
@Andrew12h Exactly! This isn't some startup, small company MMO. It's excuses.
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Posted: Aug 18th 2011 6:36PM Andrew12h said
They demand it, and we don't supply it!
Posted: Aug 18th 2011 6:38PM jynxycat said
WoW did this after launch when they realized they had way too many people jumping on. Main reason why the game was impossible to find 2-3 months after launch.
It's a smart move, creates a bit of demand amongst the crowd, and allows them to slowly bring in new hardware instead of buying too many and being stuck with a server farm they may not need.
It's a smart move, creates a bit of demand amongst the crowd, and allows them to slowly bring in new hardware instead of buying too many and being stuck with a server farm they may not need.
Posted: Aug 18th 2011 6:38PM Tradio said
wtf is the release date ...ANNOUNCE IT ALREADY!
Posted: Aug 18th 2011 6:39PM Rocket Raccoon said
I think if they give this explanation it will be understandable.
Posted: Aug 18th 2011 6:43PM Roofie said
So the tubes are finally full??
Posted: Aug 18th 2011 6:44PM (Unverified) said
I preordered my CE the day it went up so I'm ready. In fact I think I'm a little too ready... This game needs to come out already or I think I might die of anticipation.
Posted: Aug 18th 2011 6:45PM echoMateria said
EA's marketing moves are so much fun, they never fail to amuse.
Posted: Aug 18th 2011 6:47PM PhantomMeat said
They're taking the Cartmanland Marketing Strategy "That's right! You stay out!"
Posted: Aug 18th 2011 6:47PM DukeOAwesome323 said
i can't help but feel they are severely over estimating how many people are going to play this game.
Posted: Aug 18th 2011 7:04PM Wompdevil said
@DukeOAwesome323
With the Star Wars AND Bioware name behind it, I have no doubt this is going to be pretty massive with sales and the amount of people playing. The question is will they be able to maintain the players afterwards. From what I have seen I would say yes
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With the Star Wars AND Bioware name behind it, I have no doubt this is going to be pretty massive with sales and the amount of people playing. The question is will they be able to maintain the players afterwards. From what I have seen I would say yes
Posted: Aug 18th 2011 6:48PM JediPagan said
Personally I'm glad Bioware is making this move. This will help the odds of a smooth launch, and if there are issues EA will only have 1 million players screaming on the forums instead of 3 million.
Posted: Aug 18th 2011 6:50PM D3m0sthenes said
Loved KOTOR to death but can't stand MMO's because I have enough menial tasks to do in real life.
Anything that makes this different besides it being "freaking Star Wars"?
I should be building a gaming PC here in the next month or so (SKYRIM) so this just kind popped up on my radar. Heck any recomendations on PC gaming would be awesome too.
Anything that makes this different besides it being "freaking Star Wars"?
I should be building a gaming PC here in the next month or so (SKYRIM) so this just kind popped up on my radar. Heck any recomendations on PC gaming would be awesome too.
Posted: Aug 18th 2011 8:03PM D3m0sthenes said
@jynxycat
Story mostly, and if it keeps the dated combat system I can't be sure if I can handle that.
Also I didn't kill any bunnies for hours on end in KOTOR.
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Story mostly, and if it keeps the dated combat system I can't be sure if I can handle that.
Also I didn't kill any bunnies for hours on end in KOTOR.
Posted: Aug 19th 2011 7:21AM greycobalt said
@D3m0sthenes
No worries. From what I've seen the story is fully intact and engaging, and there's no typical "go kill this" mission that doesn't evolve as you go. It's pretty frickin' sweet.
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No worries. From what I've seen the story is fully intact and engaging, and there's no typical "go kill this" mission that doesn't evolve as you go. It's pretty frickin' sweet.
Posted: Aug 18th 2011 6:54PM JRMG said
hmmm....it's almost like charging $$$ for a beta release. working out the kinks before a full blown release.
It sucks that EA can't get their programming right from the start. They used to be so much more adept before. IMO, this is just another blatant money grab like NBA Jam.
It sucks that EA can't get their programming right from the start. They used to be so much more adept before. IMO, this is just another blatant money grab like NBA Jam.
Posted: Aug 18th 2011 10:43PM RonnocoMail said
@jynxycat You are incredibly naive if you think that publishers don't have any say about the product and that the developer is the boss. Just sayin'.
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Posted: Aug 18th 2011 6:55PM Rezai said
I see this going one of two ways:
The game is good, limiting play access increases hype and causes more demand.
The game is bad, limiting play causes fewer people to buy it thus, limiting the need for server capacity.
I know that games like usually end up buying a ton of servers after launch to meet demands so knowing how many servers might be good but I don't know if cost more than the loss of revenue from people not being able to by it immediately if the game is bad.
Hopefully it will be good so that won't be an issue.
The game is good, limiting play access increases hype and causes more demand.
The game is bad, limiting play causes fewer people to buy it thus, limiting the need for server capacity.
I know that games like usually end up buying a ton of servers after launch to meet demands so knowing how many servers might be good but I don't know if cost more than the loss of revenue from people not being able to by it immediately if the game is bad.
Hopefully it will be good so that won't be an issue.
Posted: Aug 18th 2011 6:55PM type2red said
Smart move, also increases demand. How am I doing grammar police?
Posted: Aug 31st 2011 12:12AM Xero Theory said
@type2red You should of capitalized "Grammar Police" since you're using it as a proper noun. Duh.
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Posted: Aug 18th 2011 6:57PM type2red said
Smart move, also increases demand. How am I doing grammar police?
Posted: Aug 18th 2011 7:14PM Famous Mortimer said
@type2red
Your first sentence was a fragment and you double posted. Beyond that, you're golden.
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Your first sentence was a fragment and you double posted. Beyond that, you're golden.
Posted: Aug 18th 2011 6:58PM liquidsoap89 said
I remember when bioshock sold out during a steam christmas sale a while ago. I thought that was pretty funny...
And yea, that's about as relevant as I'm going to get.
And yea, that's about as relevant as I'm going to get.
Posted: Aug 18th 2011 7:04PM Gaddes said
So does that mean people that pre-ordered will get their copies held back, or are we still good to go?
Posted: Aug 31st 2011 12:16AM Xero Theory said
@Gaddes Since they didn't announce how many copies they'll "release", I'm guessing they're planning on just releasing enough to cover the preorders. And since that number is still fluctuating, they can't right put out an exact number right now. Who knows though, if I preordered a game and couldn't get it until a a couple days/a week/a month later, I'd be pretty pissed and maybe not so inclined to buy it based on the circumstances.
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Posted: Aug 18th 2011 7:04PM Lerkero said
So then why did EA shut down old unused servers if they aren't gonna help make a better experience for newer games?
Posted: Aug 18th 2011 7:10PM Mmmmz said
I'm in the Beta and this game is an incredibly let down. After all the chest beating, and puffed up rhetoric this game is just your standard MMO.
The story is crap so far. Nothing incredible or original. The clone wars history has crept far too much in it. You're almost fighting the clone wars all over again just in a different time period. It's crap.
The gameplay itself is your standard grinding fare and there's nothing really to distinguish it from any other MMO outside of it being Star Wars.
Truly, this is an overhyped adequate game that applies only to Star Wars lovers or those who never touched a MMO to be overly familiar with the boring mechanics.
Yes, they're trying to focus more on the stories, which is great, but the quests and stories are so damn contrived. They totally lack any elegance that Kotor had. It makes Kotor II seem downright competent.
If I had a choice between this or Kotor III, I'd take III over and over again. Assuming they'd put more effort into an original story without letting clone wars crap seep too much into it. It's a totally different time period and yet we're talking about separatists all over again.
Major let down. Thankfully I loathe MMOs so I won't truly be disappointed. Not a lot can happen in a Beta. You don't overhaul the game during it. So, yeah, people are going to love it only because it's Star Wars, but it's still going to leave a lot to be desired.
It's perfectly adequate. Just don't get caught up in the hype. It's just not there.
The story is crap so far. Nothing incredible or original. The clone wars history has crept far too much in it. You're almost fighting the clone wars all over again just in a different time period. It's crap.
The gameplay itself is your standard grinding fare and there's nothing really to distinguish it from any other MMO outside of it being Star Wars.
Truly, this is an overhyped adequate game that applies only to Star Wars lovers or those who never touched a MMO to be overly familiar with the boring mechanics.
Yes, they're trying to focus more on the stories, which is great, but the quests and stories are so damn contrived. They totally lack any elegance that Kotor had. It makes Kotor II seem downright competent.
If I had a choice between this or Kotor III, I'd take III over and over again. Assuming they'd put more effort into an original story without letting clone wars crap seep too much into it. It's a totally different time period and yet we're talking about separatists all over again.
Major let down. Thankfully I loathe MMOs so I won't truly be disappointed. Not a lot can happen in a Beta. You don't overhaul the game during it. So, yeah, people are going to love it only because it's Star Wars, but it's still going to leave a lot to be desired.
It's perfectly adequate. Just don't get caught up in the hype. It's just not there.
Posted: Aug 18th 2011 7:30PM EMH said
@Mmmmz
"The gameplay itself is your standard grinding fare and there's nothing really to distinguish it from any other MMO outside of it being Star Wars."
This comment here makes me wary of the truthfulness of your comment. Do you mean that the quests are all "Kill X of Y" fare? Because they aren't according to many other testers and gameplay leaks- only the bonus quests are.
I wouldn't be so skeptical of your comment if it weren't for the fact that the last time someone went into the comments section of an article and started claiming they were in game testing and the game sucked, they changed their mind a few weeks later. Apparently they had "watched a lot of leaked videos".
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"The gameplay itself is your standard grinding fare and there's nothing really to distinguish it from any other MMO outside of it being Star Wars."
This comment here makes me wary of the truthfulness of your comment. Do you mean that the quests are all "Kill X of Y" fare? Because they aren't according to many other testers and gameplay leaks- only the bonus quests are.
I wouldn't be so skeptical of your comment if it weren't for the fact that the last time someone went into the comments section of an article and started claiming they were in game testing and the game sucked, they changed their mind a few weeks later. Apparently they had "watched a lot of leaked videos".
Posted: Aug 18th 2011 7:36PM Doctor Who said
@Mmmmz
So its only bad because it seems to close to Clone Wars in story? And if you'd at all followed Star Wars lore, you'd know that there have been Seperatists at many times in the Republics history. The clone Wars is just the best known because they were in the movies. Most of the wars the Republic fights are against Seperatists of one form or another.
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So its only bad because it seems to close to Clone Wars in story? And if you'd at all followed Star Wars lore, you'd know that there have been Seperatists at many times in the Republics history. The clone Wars is just the best known because they were in the movies. Most of the wars the Republic fights are against Seperatists of one form or another.
Posted: Aug 18th 2011 7:43PM Mmmmz said
@EMH
And how do you know those testers are legitimate?
You have choices but it is a very standard MMO. It also shares similarities with D&D Online in regards to its Quest system.
I never said it was totally linear either. By gameplay I mean the battle system. You know, what you PLAY. It's just typical grinding. A boss or such? Yeah, just grind it or form a party. No technique. Just mindless grinding for the most part.
That coming from a game that claimed to be different and better is anything but that.
Story-wise it's hard to complain because that's where MMOs always lack and that's the only appealing thing about SWTOR there is. The idea that it will continue to evolve and get new stories pumped in. But what good is that if the game is the same tired MMO crap with a Star Wars flair?
If the game was buy once and free to play with micro transactions, it'd be perfect. But $60 and at least $10 a month? ridiculous and I seriously wonder where they pissed away all their money because it's seriously lacking polish (And I don't mean bugs, the experience, the graphics, everything is lacking production values. Except the intro movies, they're neat but pixelated for some reason)
No one needs to take anyone's Point of View seriously. It's an opinion, take it in and decide where to go. I have no reason to want this game to suffer. I just liked Kotor a lot and after Kotor II and now this, it's just getting ridiculous how they squandered such a wonderful IP.
At the same time, every MMO sucks when it comes out. So, this could turn into something great, but right now it's very much so average with great potential.
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And how do you know those testers are legitimate?
You have choices but it is a very standard MMO. It also shares similarities with D&D Online in regards to its Quest system.
I never said it was totally linear either. By gameplay I mean the battle system. You know, what you PLAY. It's just typical grinding. A boss or such? Yeah, just grind it or form a party. No technique. Just mindless grinding for the most part.
That coming from a game that claimed to be different and better is anything but that.
Story-wise it's hard to complain because that's where MMOs always lack and that's the only appealing thing about SWTOR there is. The idea that it will continue to evolve and get new stories pumped in. But what good is that if the game is the same tired MMO crap with a Star Wars flair?
If the game was buy once and free to play with micro transactions, it'd be perfect. But $60 and at least $10 a month? ridiculous and I seriously wonder where they pissed away all their money because it's seriously lacking polish (And I don't mean bugs, the experience, the graphics, everything is lacking production values. Except the intro movies, they're neat but pixelated for some reason)
No one needs to take anyone's Point of View seriously. It's an opinion, take it in and decide where to go. I have no reason to want this game to suffer. I just liked Kotor a lot and after Kotor II and now this, it's just getting ridiculous how they squandered such a wonderful IP.
At the same time, every MMO sucks when it comes out. So, this could turn into something great, but right now it's very much so average with great potential.
Posted: Aug 18th 2011 7:46PM Mmmmz said
@Doctor Who
Yes, but Kotor didn't focus on that as much, did it? It was about exploring other parts of the lore and galaxy.
The story is lacking and the gameplay is average. It doesn't remind you of clone wars just because they say the word separatists but the art is similar and everything is taking that story line into account in its own weird way.
It's not fresh, let's put it that way.
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Yes, but Kotor didn't focus on that as much, did it? It was about exploring other parts of the lore and galaxy.
The story is lacking and the gameplay is average. It doesn't remind you of clone wars just because they say the word separatists but the art is similar and everything is taking that story line into account in its own weird way.
It's not fresh, let's put it that way.
Posted: Aug 18th 2011 7:50PM Mmmmz said
@Mmmmz
And again, the story is average. (Good by MMO standards, bad by Kotor standards) It's the gameplay that's the deal breaker for me because...um... that's what you do most of the time in a MMO...
Go figure, right?
Also, I didn't explore every character class yet and each one has its strengths and weaknesses. Some are supposed to be epic, but it's the battle system and grinding (grinding can be fun if done right, it's not here so far)
There are a lot of sidequests, though. So that is great. On average I am 4-6 levels higher than I should be because I'm always finishing the side-quests before doing the main one.
Still, I'm just not enjoying the game.
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And again, the story is average. (Good by MMO standards, bad by Kotor standards) It's the gameplay that's the deal breaker for me because...um... that's what you do most of the time in a MMO...
Go figure, right?
Also, I didn't explore every character class yet and each one has its strengths and weaknesses. Some are supposed to be epic, but it's the battle system and grinding (grinding can be fun if done right, it's not here so far)
There are a lot of sidequests, though. So that is great. On average I am 4-6 levels higher than I should be because I'm always finishing the side-quests before doing the main one.
Still, I'm just not enjoying the game.








