While we don't know what Bethesda's strategy is with this plug, we're pretty sure it's not a great argument against the (bogus) theory that video games promote violence. Maybe it marks the beginning of Rage's new reverse-psychology tagline: Rage -- Not Even Once.
Rage has a cameo in Breaking Bad, because nothing sells games better than meth
by Jessica Conditt 
on Sep 2nd 2011 11:00PM
58
While we don't know what Bethesda's strategy is with this plug, we're pretty sure it's not a great argument against the (bogus) theory that video games promote violence. Maybe it marks the beginning of Rage's new reverse-psychology tagline: Rage -- Not Even Once.
Reader Comments (59)
Posted: Sep 2nd 2011 11:12PM Omega2822 said
Jesse also has been caught playing Sega Allstars Racing too. Not to mention the hilarious debate between CoD Nazi Zombies, Resident Evil 4, and Left 4 Dead when his friends were doing the blue.
Posted: Sep 3rd 2011 1:31AM HighFiveJesus said
@Omega2822
Good ol biker meth.
This show is wonderful.
Reply
Good ol biker meth.
This show is wonderful.
Posted: Sep 2nd 2011 11:14PM KGameLover1 said
Lololol not even once.... I lol'd hard.
Posted: Sep 2nd 2011 11:14PM (Unverified) said
where can i get some of that bad ass blue meth? so i can be ready when Rage comes out
ID software's logo should be:
BLUE METH RAGE!!!
ID software's logo should be:
BLUE METH RAGE!!!
Posted: Sep 2nd 2011 11:20PM Assmar said
I thought weed would be a much better seller of videogames.
Posted: Sep 2nd 2011 11:22PM JAK33 said
Apparently rage is gonna have a breaking bad easter egg in it also
Posted: Sep 2nd 2011 11:25PM The Cole Train said
Oh my god. Breaking Bad is the best show ever, this part was so triply last Sunday
Posted: Sep 2nd 2011 11:29PM Sampo27 said
Does Bethesda have any any say over this? Because it's an even less effective ad if people base their purchase decision on this game being a rail shooter.
Posted: Sep 3rd 2011 1:29PM PR0F3TA said
@Sampo27
for the love of... its not an advertisement. People aren't gonna do interent searches for a game that may not even exist to them. This was just a cameo of sorts, and i'm sure Bethesda knew, and i bet they didn't even think "we have to make this into a commercial"
Reply
for the love of... its not an advertisement. People aren't gonna do interent searches for a game that may not even exist to them. This was just a cameo of sorts, and i'm sure Bethesda knew, and i bet they didn't even think "we have to make this into a commercial"
Posted: Sep 4th 2011 10:05PM Sampo27 said
@PR0F3TA I have to disagree with you there. This is definitely an advertisement. They wouldn't drop the logo for an unreleased game in there randomly at the end if they simply wanted to show a guy playing a violent video game. It's disappointing, too, because other than this, Breaking Bad is a fantastic show.
Reply
Posted: Sep 2nd 2011 11:44PM The Joy of Painting w Bob Ross said
So no ounce of meth with a pre-order? You just blew a sale Carmack.
Posted: Sep 2nd 2011 11:44PM alzeer said
GTA game would fit Breaking Bad more
Posted: Sep 2nd 2011 11:47PM ryukinkeeper14 said
This is depicting a pretty obvious case of "violent people are attracted to violent media," not "video games promote violence." I mean, it's not like Jesse murdered Gale for screen watching.
Posted: Sep 2nd 2011 11:48PM Challer said
Wait.....are you seriously just now reporting this??? Its Friday night. Heck it was almost Saturday when you posted this story. This episode was on Sunday. Kotaku didn't waste anytime writing a post about how dumb this scene was.
When I saw the episode, I thought to myself, "Oh Joystiq is going to write a post about how dumb this scene was."
Now I'm just baffled why you even wrote it at all after all this time. Slow news week guys?
When I saw the episode, I thought to myself, "Oh Joystiq is going to write a post about how dumb this scene was."
Now I'm just baffled why you even wrote it at all after all this time. Slow news week guys?
Posted: Sep 2nd 2011 11:50PM (Unverified) said
Eh, BB is above cheap advertising.
I think the creators wanted to use a videogame - just as they have in the past - to enhance the real-life issues Jesse is going with. He killed a man, and is facing that, albeit in a virtual sense. At the end, should he chose to do it again, or quit?
Using Rage is a just a time and place event. The game is coming out soon, it's sharp looking, it's dark - both literally and mentally, and it suits the mood of Jesse's mindset. Somehow I don't think watching Drake snap some dude's neck in Uncharted 3, or watching Batman glide-kick a loon in Arkham City would have been so strong a visual.
Games can have an impact in popular social outlets, and they doen't always have to be construed as cheap advertising.
I think the creators wanted to use a videogame - just as they have in the past - to enhance the real-life issues Jesse is going with. He killed a man, and is facing that, albeit in a virtual sense. At the end, should he chose to do it again, or quit?
Using Rage is a just a time and place event. The game is coming out soon, it's sharp looking, it's dark - both literally and mentally, and it suits the mood of Jesse's mindset. Somehow I don't think watching Drake snap some dude's neck in Uncharted 3, or watching Batman glide-kick a loon in Arkham City would have been so strong a visual.
Games can have an impact in popular social outlets, and they doen't always have to be construed as cheap advertising.
Posted: Sep 2nd 2011 11:52PM (Unverified) said
@(Unverified)
...and my spelling sucks. It's late, bleh.
Reply
...and my spelling sucks. It's late, bleh.
Posted: Sep 3rd 2011 12:58AM ripvanwinkle said
@(Unverified)
Exactly. They wanted to use a game, so this is a case where it went from story to product placement rather than product placement to story.
Reply
Exactly. They wanted to use a game, so this is a case where it went from story to product placement rather than product placement to story.
Posted: Sep 3rd 2011 1:41PM Epoque said
@PR0F3TA Is the show very comedic at all? I've always loved Bryan Cranston, but I'm affraid to watch the show and get sucked into a gripping drama. I've been wanting to pick up the Blu-ray seasons, but no one can quite put their finger on whether or not it's serious as a heart attack, or a black comedy that makes great use of Cranston's ridiculous comedic range.
Reply
Posted: Sep 3rd 2011 2:22PM LENSconcept said
@Epoque
it has it's moments but at it's core it is a big-time drama. highly recommended though.
Reply
it has it's moments but at it's core it is a big-time drama. highly recommended though.
Posted: Sep 2nd 2011 11:56PM Heisenberg said
@Mr Esc is the namesarcasm is my
He also has to move around too, Rage ain't no rail shooter.
I cringed when I saw this though. I love Breaking Bad, but really? You're gonna have product placement in your opening scene? BB is probably famous for having unique and engaging cold opens, but this really put me off. Maybe if I didn't know what Rage was, I wouldn't have had such a negative reaction to it.
He also has to move around too, Rage ain't no rail shooter.
I cringed when I saw this though. I love Breaking Bad, but really? You're gonna have product placement in your opening scene? BB is probably famous for having unique and engaging cold opens, but this really put me off. Maybe if I didn't know what Rage was, I wouldn't have had such a negative reaction to it.
Posted: Sep 2nd 2011 11:58PM Challer said
Apparently criticism isn't something that Joystiq takes too well.
Posted: Sep 3rd 2011 12:00AM Jolan said
But you see, it's the opposite, he turned to Rage as a way of coping with guilt over his real life violence. Video games don't cause violence. Violence causes video games.
Posted: Sep 3rd 2011 12:50AM captplut9465 said
@Jolan
I got beat up today, so I Raged by stomping some goombas - hard.
Reply
I got beat up today, so I Raged by stomping some goombas - hard.
Posted: Sep 3rd 2011 12:07AM clerkenwell said
Kind of a goofy scene, for sure. And definitely overlong. That said, it came in the same episode as a scene that pretty much guarantees that Aaron Paul (who plays Jesse) is getting another Emmy. That dude is an incredible actor, and he's stolen almost every episode this season.
Posted: Sep 3rd 2011 1:18AM PedoJokerBear said
@clerkenwell
while that scene was great, saying that he's stolen every scene....eh i dont think so.
Reply
while that scene was great, saying that he's stolen every scene....eh i dont think so.
Posted: Sep 3rd 2011 12:26AM broken 4th wall said
@Heisenberg
Heisenberg? man, i'm surprised you have the time to post a reply on here. now get back to work you, lest Gustavo slices your jugular with a boxcutter.
anyway, i didn't think it was that bad. product placement, sure, but at least it was for something cool. shit, Jesse's still a relatively young dude. i'm guessing he's in the 22-25 year range. why wouldn't he be playing games every once in a while? every person who peddles meth for a living and shoots people in the face plays videogames. i know i do.
Heisenberg? man, i'm surprised you have the time to post a reply on here. now get back to work you, lest Gustavo slices your jugular with a boxcutter.
anyway, i didn't think it was that bad. product placement, sure, but at least it was for something cool. shit, Jesse's still a relatively young dude. i'm guessing he's in the 22-25 year range. why wouldn't he be playing games every once in a while? every person who peddles meth for a living and shoots people in the face plays videogames. i know i do.
Posted: Sep 3rd 2011 1:28AM Jhoalot said
THE VIDEO YOU ARE TRYING TO WATCH CANNOT BE VIEWED FROM YOUR CURRENT COUNTRY OR LOCATION.
Posted: Sep 3rd 2011 2:19PM HighFiveJesus said
@HighFiveJesus
Good. You all knew i was kidding. :p
Reply
Good. You all knew i was kidding. :p
Posted: Sep 3rd 2011 1:48AM KiraXD said
@Mr Esc is the namesarcasm is my
you guys are all missing the point big time... the light gun is metaphor for a real gun.. and real shooting of a real person by pinkman (thus the flashes of real guns and real people) just using a really good looking game... (also they actually spent time making this look like a legit light gun game, if you didnt notice the crosshairs move over the game over screen) why use an old lightgun game to make a point when you can use cool looking shit to get your story across?
you guys are all missing the point big time... the light gun is metaphor for a real gun.. and real shooting of a real person by pinkman (thus the flashes of real guns and real people) just using a really good looking game... (also they actually spent time making this look like a legit light gun game, if you didnt notice the crosshairs move over the game over screen) why use an old lightgun game to make a point when you can use cool looking shit to get your story across?
Posted: Sep 3rd 2011 1:55AM MW49350 said
Just one more reason that Breaking bad is the most badass show on TV.
Posted: Sep 3rd 2011 1:57AM subject714 said
...and the room changes color since...because...meth?
Posted: Sep 3rd 2011 3:21AM TheGood said
Nice
Posted: Sep 3rd 2011 3:48AM (Unverified) said
jesse is pretty cool cause he knows how to cook that gangster meth, but i think "tootn" tuukco woulda been a better fit...
Posted: Sep 3rd 2011 4:13AM SpiderKnives said
This video is not viewable in my country
I am from Israel
Therefore BLATANT ANTISEMITISM, GIMME YOUR VIDEO
I am from Israel
Therefore BLATANT ANTISEMITISM, GIMME YOUR VIDEO
Posted: Sep 3rd 2011 4:58AM ChainSmoker said
Was wondering when Joystiq would finally make a post about this lmao..
Seen this episode the other day .. Made me RAGE seeing him play RAGE before we get to :(
Seen this episode the other day .. Made me RAGE seeing him play RAGE before we get to :(
Posted: Sep 3rd 2011 5:47AM kentuckyfried said
You guys are only an entire week late in reporting this story.
I thought the game placement was weird...it screamed slightly of advertisement, but then again, anybody not following upcoming game releases wouldn't know that.
I thought the game placement was weird...it screamed slightly of advertisement, but then again, anybody not following upcoming game releases wouldn't know that.
Posted: Sep 3rd 2011 6:10AM Rain said
This video you are trying to watch cannot be viewed blah blah
Posted: Sep 3rd 2011 7:44AM ChainSmoker said
For anyone trying to view the video and can't.. Try going to youtube and type in "Breaking Bad Rage" .. There's a few clips up there already.
