EA's CFO Eric Brown announced at the Citi 2011 Tech Conference today
that Battlefield 3
has already racked up 1.25 million pre-orders, putting it "well ahead" of the previous Battlefield
title, Bad Company 2
, at the same time leading up to launch. Over ten times more
, in fact.
That game sold 2.3 million copies
in the first month of release, and has sold over 9 million copies according to the most recent financial reports
. Presumably, Battlefield 3
is on track to do even better than that. Brown said that EA expects to make full use of "the advantage of a two-and-a-half week early launch window versus our competitor," Activision's Call of Duty: Modern Warfare 3
Brown also spoke about pre-orders for EA's other big release this fall, Star Wars: The Old Republic
, though declined to provide actual numbers. Star Wars: The Old Republic
will have a smaller marketing budget than Battlefield 3
at launch, and EA expects to support it over a longer length of time. Brown said that SW:TOR
would have "a different spend curve," -- so far, that demand "is tracking consistent with our expectations."