Take-Two CEO Strauss Zelnick
revealed at a recent conference that Grand Theft Auto 4
has shipped over 22 million units. Gamasutra
listened in on ThinkEquity's Growth conference, where the executive noted that the latest installment surpassed the 21.5 million shipped by GTA: San Andreas
, with the franchise reaching 114 million shipped since 1997.
Zelnick also discussed how downloadable content can limit rapid used sales for new titles, a tactic the developer experimented with for GTA IV
but got exceedingly good at with Red Dead Redemption
. He said that once core development is done, doing the development for DLC in a high-quality way is a lot easier and quicker.
"At the time we put out Red Dead Redemption
in May, we didn't even have a fantasy that we'd be putting out a zombie title [the Undead Nightmare
DLC] for Halloween. But we [did], as it happens." Red Dead Redemption
has shipped 12.5 million units in a little over a year.