An extremely specialized app is available on PS3 today, only to PlayStation Plus users. "Video Unlimited - Preview" is a new interface for browsing the video content available on the PlayStation Store.
You can now browse through genres or various other groupings -- some shown in the video include lists of movies by actor, studio, series, and even setting. The new app also allows searching of these various categories.
It certainly looks much easier than browsing the PS Store for movies. We don't have long to wonder why Sony would restrict use of an app that makes it easier for people to buy things to Plus members, as it'll be open to all on October 11.