Angry Birds studio head claims $1.2B valuation too low, 'maybe' going public next year
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Angry Birds is way, way popular -- sure -- but it is so popular as to elevate its progenitor's valuation beyond that of its already sky-high $1.2 billion estimate? CEO Peter Vesterbacka seems to think so, telling Bloomberg, "We're happy with our valuation but we think it's probably a bit north of that," referring to the aforementioned insanely high number.
Beyond astronomical sales of the hit fowl flinger, Vesterbacka's company has been pulling in additional revenue from merchandising. Millions of dollars every month, in fact, via the company's website -- apparently just the stuffed toys are selling "a million units a month," which doesn't account for Halloween costumes, movie licensing, clothing, and various other tchochkes. "We are very, very profitable. We're not a publicly traded company yet we can fund our own growth," Vesterbacka boasts in the interview, all the while attempting to bolster his company's value when it does go public. He doesn't offer an exact date, but says, "maybe a year from now" Rovio will be making its public stock offer.
When we last asked market analysts back in March how Rovio would fare an IPO, we were answered with reservation. And despite another seven months of earnings under the company's belt, we'd wager Vesterbacka's valuation estimates are a bit more lofty than the reality of things. But hey, we're not running any multimillion dollar corporations.
Beyond astronomical sales of the hit fowl flinger, Vesterbacka's company has been pulling in additional revenue from merchandising. Millions of dollars every month, in fact, via the company's website -- apparently just the stuffed toys are selling "a million units a month," which doesn't account for Halloween costumes, movie licensing, clothing, and various other tchochkes. "We are very, very profitable. We're not a publicly traded company yet we can fund our own growth," Vesterbacka boasts in the interview, all the while attempting to bolster his company's value when it does go public. He doesn't offer an exact date, but says, "maybe a year from now" Rovio will be making its public stock offer.
When we last asked market analysts back in March how Rovio would fare an IPO, we were answered with reservation. And despite another seven months of earnings under the company's belt, we'd wager Vesterbacka's valuation estimates are a bit more lofty than the reality of things. But hey, we're not running any multimillion dollar corporations.
Reader Comments (54)
Posted: Oct 13th 2011 10:51PM Frozen Pizza said
Sqwak.
Posted: Oct 13th 2011 10:54PM Dooliss said
In other news, Dooliss went home and cried in a corner for five hours
Posted: Oct 14th 2011 7:52AM yomachaser said
@Dooliss Why U No Happy? Seriously though I always find it strange that this bothers people so much. It's the accessible game + the charming mini cartoons they put on youtube that caused this and you know what IMO Disney started with less charm so this thing might get so much bigger before it levels off.
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Posted: Oct 13th 2011 10:56PM A Sandwich said
I hate that f*cker.
Posted: Oct 13th 2011 10:58PM (Unverified) said
I've never played Angry Birds before, is it that fun?
Posted: Oct 13th 2011 11:06PM Vegeta has a ps3 said
@(Unverified)
I don't understand the appeal. It's no different than any of the other games found on mobile phones.
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I don't understand the appeal. It's no different than any of the other games found on mobile phones.
Posted: Oct 13th 2011 11:17PM OldsXCool said
@(Unverified)
Angry Birds is not the kind of fun that makes you giddy and laugh like a little school girl. It's popular because it is easy to play, low stress, and requires no commitment of a certain amount of time which makes it an easy thing to do when you want to kill some time on your phone. It's perfect for casual gamers which also explains it's insane popularity. Nothing wrong with any of that. However I think the fact that this game is coming out for Wii is completely ridiculous. It's time killer fun when you're stuck and can't do anything else or when you need to shut your kid up, but not enough fun to take time away at home to play a good game, spend time with your family, eat .............or sleep. In a single phrase to sum it all up. No, the game is not that fun.
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Angry Birds is not the kind of fun that makes you giddy and laugh like a little school girl. It's popular because it is easy to play, low stress, and requires no commitment of a certain amount of time which makes it an easy thing to do when you want to kill some time on your phone. It's perfect for casual gamers which also explains it's insane popularity. Nothing wrong with any of that. However I think the fact that this game is coming out for Wii is completely ridiculous. It's time killer fun when you're stuck and can't do anything else or when you need to shut your kid up, but not enough fun to take time away at home to play a good game, spend time with your family, eat .............or sleep. In a single phrase to sum it all up. No, the game is not that fun.
Posted: Oct 13th 2011 11:23PM Shadowbender said
Popularity and trends work in a mysterious fashion. If that one cool kid in school owns it, then everyone wants in. If the "hip" thing to do is be a total fan of cute cartoony culture, then everyone wants in.
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Posted: Oct 14th 2011 2:09AM (Unverified) said
@sigma8 You bought an iPad, so I don't trust your judgement.
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Posted: Oct 13th 2011 11:03PM BPMOmega XBL PSN Steam said
I estimate that Vesterbacka is full of himself. My analysis shows that his head is so far up his own rear that he can lick up his own stomach acid.
Posted: Oct 13th 2011 11:04PM Imperial said
The too low bit might be true if Rovio didn't have a one hit wonder that they constantly milk.
Posted: Oct 14th 2011 6:46AM Cap Morgan said
More to the point its a knock off of crush the castle.
But yes go public. And I will laugh at any idiot that loses their money investing in this "undervalued" company.
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But yes go public. And I will laugh at any idiot that loses their money investing in this "undervalued" company.
Posted: Oct 13th 2011 11:06PM BPMOmega XBL PSN Steam said
It's... okay. Nothing special (or even that original, for that matter). It's a physics-based "casual" puzzle game with a cartoony motif. It's fun for a little bit, but nothing I'd play for an extensive amount of time.
Posted: Oct 13th 2011 11:31PM MBMBaM fan said
@BPMOmega XBL PSN Steam sure, but that's why it does so well, Its accessible. i could hand my iPod to my grandpa, and he could play.
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Posted: Oct 13th 2011 11:32PM MBMBaM fan said
@MBMBaM fan not to mention the look attract little 'uns. my 3 year old 'cuz knows what angry birds is.
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Posted: Oct 14th 2011 12:13AM pluupy said
@MBMBaM fan
My 5-yr-old niece particularly likes Fruit Ninja and Cut the Rope. The little OmNom in Cut the Rope's expressions make her giggle and the little utilities you use to get the can to the OmNom make funny noises. Fruit Ninja is easy for her, as she just rubs her finger all over the screen.
I'm fine with my little niece learning about games. As she gets older, though, I plan to introduce her to more elaborate games like Mother, Mario, and Zelda.
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My 5-yr-old niece particularly likes Fruit Ninja and Cut the Rope. The little OmNom in Cut the Rope's expressions make her giggle and the little utilities you use to get the can to the OmNom make funny noises. Fruit Ninja is easy for her, as she just rubs her finger all over the screen.
I'm fine with my little niece learning about games. As she gets older, though, I plan to introduce her to more elaborate games like Mother, Mario, and Zelda.
Posted: Oct 14th 2011 12:26PM Bakabakabaka said
@MBMBaM fan
They should charge you for that because handing it to your grandfather is a loss of sales
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They should charge you for that because handing it to your grandfather is a loss of sales
Posted: Oct 13th 2011 11:10PM ItsameMatt03 said
The Angry Birds bubble is going to pop. Let's see if Rovio is worth enough to come up with something else.
Posted: Oct 15th 2011 11:03AM yomachaser said
@antv Buy?! My good man the warship Zynga does not buy the ideas of others. The Zynga takes!!!!
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Posted: Oct 13th 2011 11:10PM psnshe69mee said
This game sucks so bad its not even fun at all. and its a 1 dollar app of course its gonna make that much. price angry birds at like 5$ a download lets see it make a billion dollars
Posted: Oct 13th 2011 11:21PM CoconutSkittle said
You know, if someone told me I had a really nice car, my reaction wouldn't be "Yeah, but it's nicer than you think."
Posted: Oct 13th 2011 11:29PM Nova17899 said
If the guy was smart he'd go public with it now, before he starts losing money off of it. Because let's face it, there isn't much left to do with the Angry Birds "franchise" as its already lost lots of its popularity.
Posted: Oct 13th 2011 11:31PM Roto13 said
It's hilarious because it's only a matter of time before everyone get's completely sick of Angry Birds and whoring the brand out like they do is only going to make it happen faster. And it's not as though they have a bunch of talented people there to produce another hit. I guess they can just steal and reskin another flash game, though.
Posted: Oct 13th 2011 11:45PM nicowaller said
@Roto13
hear hear... they have been blowing their own trumpet a little out of proportion to their critical success. I would be shocked if they do anything but steal and reskin someone elses idea. Angry birds is fun accessible and has some limited depth, but its not exactly a showcase for game design.
Their value should be based on where they can be, not where they are, and their "portfolio" has no depth. they only need the name of angry birds to lose favor or fashion and they will be kinda scuppered.
Mind you I used to have a similar kind of disdain for the bejewelled era popcap games, but then they went ahead and stole some ideas and reskinned some stuff and miraculously created peggle and plants vs zombies, 2 games that show a remarkable amount of depth and fun design from a "match me" puzzle game developer. either way, their next IP is totally key. Angry birds doesnt have $1.2bn legs.
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hear hear... they have been blowing their own trumpet a little out of proportion to their critical success. I would be shocked if they do anything but steal and reskin someone elses idea. Angry birds is fun accessible and has some limited depth, but its not exactly a showcase for game design.
Their value should be based on where they can be, not where they are, and their "portfolio" has no depth. they only need the name of angry birds to lose favor or fashion and they will be kinda scuppered.
Mind you I used to have a similar kind of disdain for the bejewelled era popcap games, but then they went ahead and stole some ideas and reskinned some stuff and miraculously created peggle and plants vs zombies, 2 games that show a remarkable amount of depth and fun design from a "match me" puzzle game developer. either way, their next IP is totally key. Angry birds doesnt have $1.2bn legs.
Posted: Oct 14th 2011 7:52AM Brother Unit No 4 said
@Roto13
I can't figure out if they expanded too fast or not fast enough though.
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I can't figure out if they expanded too fast or not fast enough though.
Posted: Oct 13th 2011 11:31PM Crayola Q Pants ESQ said
I quite enjoy Angry Birds, but methinks that the house of Rovio is going to come crashing down quite spectacularly once reality kicks in
Posted: Oct 13th 2011 11:49PM Squawk said
What Rovio doesn't get is that casual gamers are much like the MTV generation I grew up in. Sure N'Sync has the number one video on TRL for months (or years) at a time.
But eventually Timberlake goes off on his own and N'Sync is worth next to nothing.
But eventually Timberlake goes off on his own and N'Sync is worth next to nothing.
Posted: Oct 13th 2011 11:51PM 343 Guilty Fart said
Can't wait for this bubble to burst
Posted: Oct 13th 2011 11:58PM darkinchworm said
The new Guitar Hero.
Posted: Oct 14th 2011 1:07AM lostmongoose said
You're a one trick pony, Vesterbacka. 1.2B is so overvalued as to be laughable. If it sounds too good to be true, it probably is and I hope you're company crashes and burns when people find out you don't have anything else.
Posted: Oct 14th 2011 1:34AM blahblah55 said
Why does every casual phenomena think it's going to be the next Tetris?
Yes, Angry Birds is great for simple, casual fun. But again, it's not friggin' Tetris.
Yes, Angry Birds is great for simple, casual fun. But again, it's not friggin' Tetris.
Posted: Oct 14th 2011 2:44AM Electrium said
@blahblah55
http://www.destructoid.com/mobile-dev-angry-birds-is-the-new-super-mario-bros--196773.phtml
They already think they're the new Mario...I'll be sure to ask them how they feel about that statement in five years.
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http://www.destructoid.com/mobile-dev-angry-birds-is-the-new-super-mario-bros--196773.phtml
They already think they're the new Mario...I'll be sure to ask them how they feel about that statement in five years.
Posted: Oct 14th 2011 2:21PM DaDiddles said
@Electrium
I find this level of arrogance abhorrent and disturbing. In America, we love the myth that anyone can achieve anything with enough perseverance. Because of this obsession, Americans sometimes make the wrong assumption that because someone is rich and famous, they got that way because they deserved it.
This seems no more evident than Rovio. They think they're big $hit because of the success Angry Birds has enjoyed. I hate to break it to them, and all the other rich people out there, that their success was/is HUGELY dependent on luck.
Sure, once in a long while comes along an individual that seems destined for fame, success, and great riches. It's difficult to imagine an alternative universe in which Steve Jobs was unsuccessful. Or is it really that difficult? What if cancer had cut his life even shorter? For that matter, what if he never got cancer in the first place? He said so himself that he woke up every day thinking it could be his last, so he made sure to make the best out of it. Would he have had the same outlook on life if he had never contracted cancer? What if he were adopted by less supportive parents, would he have had ability to pursue a career in technology if he were raised in a more impoverished family?
I don't hate the rich. Even though I'm not at all a fan of Macs or iAnything, Steve Jobs was a great guy and very humble. What drives me nuts are people who have no idea how lucky they are to be where they are. I really reality gives Rovio a cold hard punch in the sack one of these days.
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I find this level of arrogance abhorrent and disturbing. In America, we love the myth that anyone can achieve anything with enough perseverance. Because of this obsession, Americans sometimes make the wrong assumption that because someone is rich and famous, they got that way because they deserved it.
This seems no more evident than Rovio. They think they're big $hit because of the success Angry Birds has enjoyed. I hate to break it to them, and all the other rich people out there, that their success was/is HUGELY dependent on luck.
Sure, once in a long while comes along an individual that seems destined for fame, success, and great riches. It's difficult to imagine an alternative universe in which Steve Jobs was unsuccessful. Or is it really that difficult? What if cancer had cut his life even shorter? For that matter, what if he never got cancer in the first place? He said so himself that he woke up every day thinking it could be his last, so he made sure to make the best out of it. Would he have had the same outlook on life if he had never contracted cancer? What if he were adopted by less supportive parents, would he have had ability to pursue a career in technology if he were raised in a more impoverished family?
I don't hate the rich. Even though I'm not at all a fan of Macs or iAnything, Steve Jobs was a great guy and very humble. What drives me nuts are people who have no idea how lucky they are to be where they are. I really reality gives Rovio a cold hard punch in the sack one of these days.
Posted: Oct 14th 2011 2:34AM ecco6t9 said
This thing is still around?
Posted: Oct 14th 2011 2:36AM kilroy214 said
I wonder how much Rovio's janitor gets paid.
Posted: Oct 14th 2011 3:15AM Jennacide said
Dear Rovio,
GO AWAY, NOBODY LIKES YOU.
GO AWAY, NOBODY LIKES YOU.
Posted: Oct 14th 2011 3:17AM neojames82 said
God....just die, just let it die already...
Posted: Oct 14th 2011 6:07AM Talalno said
Angry Birds, some say it's over rated, they say they're not over rated enough.
Posted: Oct 14th 2011 6:29AM ProfessorBonkle said
I'll admit that I find Angry Birds a fun little distraction from time to time, but the fact that this guy feels like he is the second coming of Christ in the gaming world is ridiculous. He really needs a reality check.
Posted: Oct 14th 2011 8:43AM 01 said
Slap bracelets, swatches, and pet rocks are looking forward to your company. Enjoy the time in the sun.
Posted: Oct 14th 2011 8:48AM Greippi said
I should point out, that unlike what Joystiq is claiming here, he's not the CEO, only the CMO (Cheif Marketing Officer). So it's not "his" company either.
#corrections
I actually went to one of his keynotes yesterday. It was boring enough that I spaced out for the majority of it. He's a pretty boring guy, and yes, a little too arrogant. But then again, it might be what's necessary for Rovio to secure the best investments and what-not.
#corrections
I actually went to one of his keynotes yesterday. It was boring enough that I spaced out for the majority of it. He's a pretty boring guy, and yes, a little too arrogant. But then again, it might be what's necessary for Rovio to secure the best investments and what-not.







