EGM Media to produce Walmart gaming mag

Apparently, keeping one of the longest running gaming magazines going isn't enough work for the folks at Electronic Gaming Monthly. The mag's publisher, EGM Media, has announced plans to launch a new magazine exclusively for Walmart.

Appropriately titled Walmart Gamecenter, the "regular frequency" magazine will offer "news, previews, interviews and other exclusive stories about gaming culture and the most important game releases." In addition to the print publication at Walmart stores, the magazine will also be offered via "personal computers, iPad and Facebook with EGM's proprietary ScreenPaper publishing platform."

The first issue debuts December 6.

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EGM Media Enters Into Exclusive Relationship to Produce Walmart GameCenter Magazine

EGM Media, LLC, the publishers of gaming media publications and websites including the flagship videogame magazine "Electronic Gaming Monthly," announced today that it has entered into an exclusive relationship with Walmart to produce a new in-store print magazine and digital companion publication catering to gaming enthusiasts that expands upon the retailer's existing GameCenter brand.

Debuting on December 6, 2011, Walmart GameCenter magazine is a high-quality regular frequency publication that delivers news, previews, interviews and other exclusive stories about gaming culture and the most important game releases. Each issue is available for free at more than 3,500 Walmart retail stores as well as digitally using applications for personal computers, iPad and Facebook with EGM's proprietary ScreenPaper publishing platform. Future issues will be available for purchase in-store, via subscription, and as an added incentive with certain games and game products.

Reader Comments (18)

Oooooookkkkkkkkk

lawl

well....interesting...i guess???

meh

I better get my special sun glasses from Roddy Piper. This makes me think about the John Carpenter film They Live, which ironically I watched again last week,

Each magazine filled with hidden, hypnotic sub-messages

http://www.sensesofcinema.com/wp-content/uploads/images/directors/03/25/they_live.jpg

Look out Game Informer!

Seriously though, this could actually become a significant rival to other gaming mags (already a dying media) *if it's free*.

@Hank Hill

Free is the optimum word here.

Otherwise it will just die a death like @Gamer the Best Buy magazine.

Either way it will probably just be 30 pages of advertorials.

@Hank Hill sarcasm aside, with GI's current subscription rate (only thing higher is AARP thanx to everyone that has a GameStop Pro rewards card) I doubt this makes a dent even if free which is unikely considering its walmart

Hey any new gaming mags coming out that have a chance to succes are good.

If you're buying a gaming magazine from Walmart instead of using the myriad of resources available on the net like Joystiq, IGN, etc, then you're probly not the demographic that gaming mags would market toward anyways.

I wonder how the Best Buy mag, @Gamer, is doing in sales. At least that one comes with coupons.

@Lerkero If anything, they have my business. I recently purchased the Gamers Club and with it got $50 toward Uncharted 3 by trading in Resistance 3 and Dead Space 2.

While the writing leaves much to be desired (I've seen better writing on user blogs on IGN), the coupons are great.

So does this mean theyre going to pester me with subscriptions whenever I buy something in the electronics department?

Does this mag sell for dirt cheap compare to other?

Oh, how the mighty have fallen....:/

So it'll be mostly pictures?

It can't be any worse than the revived EGM. Not so sadly I just got my last issue of that POS in the mail.

@Genaldar
I haven't read EGM on the newstand in months, what is so bad about it?

Don't expect anything miraculous here folks. This is not going to be the next Game Informer, just a contract publication probably styled like an advertorial. It may last a year or two if Walmart doesn't mind bleeding some cash. The tablet version sounds interesting but again if it's EGMi rehashed than the news will be old and stale by the time it is published.
I wish they would focus on EGMnow.com and develop a solid iOS and Android app the way Joystiq has. So far nothing can replace my beloved Joystiq!

EGM Media to produce Walmart gaming mag

Reader Comments (18)

Posted: Nov 4th 2011 9:06PM type2red said

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Posted: Nov 4th 2011 9:18PM Hank Hill said

Posted: Nov 5th 2011 1:16AM arkweld said

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Posted: Nov 4th 2011 9:23PM 880Cloud088 said

Posted: Nov 4th 2011 9:28PM Lerkero said

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Posted: Nov 5th 2011 4:28AM Tyrang said

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Posted: Nov 5th 2011 5:17PM Genaldar said

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Posted: Nov 6th 2011 2:01PM NastyGamer said

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