Telltale: Episodic drop-off 'substantially less' on iOS
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That stack of semi-completed games on your coffee table is either a reminder of how you habitually abandon good entertainment, or a teetering celebration of your healthy, well-prioritized life. (But this is a video game blog, so we think it's the first thing.) In the case of Telltale's episodic downloads, you don't even have the haunting benefit of physical leftovers.
"In episodic games, usually the first episode ends up selling the most and it's one of the key reasons we have come to sell our game series primarily in the 'Season Pass' format where you get all the episodes for one purchase price," Telltale Games Producer Dave Felton told Gamasutra. While the practice offers no guarantee that you'll play every episode, Telltale can at least ensure that you purchase all of them -- except on the iPhone, where a "Season Pass" has yet to be implemented within the company's lineup. (In comparison, season passes exist on PSN, but not on Xbox Live.)
Felton suggests that iOS devices are unique in that episodic drop-off is "substantially less than we have seen on any other platform to date," and suspects that the synergy between Apple's devices and its App Store "work together to drive that difference."
Unlike Xbox Live Arcade, for instance, games on the App Store can easily be pushed into visibility by customer reviews and feedback. Telltale found that Hector: Badge of Carnage, its first externally developed series, even saw sales rise between episodes. It's Telltale's job to curb player ennui in their game design, but Hector's momentum indicates that a fluid marketplace can be just as important for bite-sized content.
"In episodic games, usually the first episode ends up selling the most and it's one of the key reasons we have come to sell our game series primarily in the 'Season Pass' format where you get all the episodes for one purchase price," Telltale Games Producer Dave Felton told Gamasutra. While the practice offers no guarantee that you'll play every episode, Telltale can at least ensure that you purchase all of them -- except on the iPhone, where a "Season Pass" has yet to be implemented within the company's lineup. (In comparison, season passes exist on PSN, but not on Xbox Live.)
Felton suggests that iOS devices are unique in that episodic drop-off is "substantially less than we have seen on any other platform to date," and suspects that the synergy between Apple's devices and its App Store "work together to drive that difference."
Unlike Xbox Live Arcade, for instance, games on the App Store can easily be pushed into visibility by customer reviews and feedback. Telltale found that Hector: Badge of Carnage, its first externally developed series, even saw sales rise between episodes. It's Telltale's job to curb player ennui in their game design, but Hector's momentum indicates that a fluid marketplace can be just as important for bite-sized content.
Reader Comments (4)
Posted: Nov 10th 2011 4:25AM Space Cobra said
Yeah, it's pretty much common sense, IMHO.
Players try out the first episode and they like it or don't. If they like it, they may slack off on buying the next episode (or remembering to buy it) because of other games (or real-world concerns). They may even forget a bit about the first episode with info that helps them on the second, since a bit of time can pass between episode releases (and some people don't care to replay to re-aquaint themselves).
Needless to say, I prefer to buy all episodes in one package, just to be done with it.
Players try out the first episode and they like it or don't. If they like it, they may slack off on buying the next episode (or remembering to buy it) because of other games (or real-world concerns). They may even forget a bit about the first episode with info that helps them on the second, since a bit of time can pass between episode releases (and some people don't care to replay to re-aquaint themselves).
Needless to say, I prefer to buy all episodes in one package, just to be done with it.
Posted: Nov 10th 2011 4:46AM (Unverified) said
I love Telltale, but I typically don't like the season pass for Telltale games for several reasons. Many of their games seem to get the most work and polish done on their first episode, and after that, the episodes are phoned in or rushed out before their complete. There are exceptions to that, like the Monkey Island and Sam and Max series, which is comedy gold across the board from start to finish, but there were quite a few stinker episodes in the Back to the Future and Strong Bad games.
Even though I paid for the full runs of those games, I quit playing them two or three episodes in. Speaking as an OCD completionist who manages to rack up about 10,000 achievement points per year on my 360 alone, it takes a lot to make me give up on a game I've paid for. It's like going out to dinner and having the most delicious appetizer ever, then the main course and dessert are slopped into a bowl from a buffet. I think if Telltale put as much heart and soul into the later episodes in their series as they do the initial one, and just outright ignored whiny fan complaints about release dates, they'd get better numbers on people coming back to progress and finish the story.
That all said, I never gave up on a series as quickly as I did Hector. First off, for the first chapter, what was selling at the time as a 99 cent iOS game, I paid $10 for on Steam. The graphics and audio were not upscaled for the PC release at all, and the game had several CTD and freezing bugs at launch. Besides that, it was vulgar, gross out humor that had none of the charm of other Telltale releases. It definitely seemed like a competent adventure game, but it was like someone found a journal of game ideas Tim Schafer had deliberately thrown away in 2002, and then used it for evil.
Even though I paid for the full runs of those games, I quit playing them two or three episodes in. Speaking as an OCD completionist who manages to rack up about 10,000 achievement points per year on my 360 alone, it takes a lot to make me give up on a game I've paid for. It's like going out to dinner and having the most delicious appetizer ever, then the main course and dessert are slopped into a bowl from a buffet. I think if Telltale put as much heart and soul into the later episodes in their series as they do the initial one, and just outright ignored whiny fan complaints about release dates, they'd get better numbers on people coming back to progress and finish the story.
That all said, I never gave up on a series as quickly as I did Hector. First off, for the first chapter, what was selling at the time as a 99 cent iOS game, I paid $10 for on Steam. The graphics and audio were not upscaled for the PC release at all, and the game had several CTD and freezing bugs at launch. Besides that, it was vulgar, gross out humor that had none of the charm of other Telltale releases. It definitely seemed like a competent adventure game, but it was like someone found a journal of game ideas Tim Schafer had deliberately thrown away in 2002, and then used it for evil.
Posted: Nov 10th 2011 9:55AM EndynOmni said
Hector: Badge of Carnage is only on iOS devices, right? They aren't out for steam? I'd just go check myself but I've been having a spot of trouble with steam since yesterday.
I have an iPhone but I think I'd prefer to buy the games via Steam or PSN. Maybe next time they are on sale I should just get them for my phone...
I have an iPhone but I think I'd prefer to buy the games via Steam or PSN. Maybe next time they are on sale I should just get them for my phone...






