In short, it turns out that making your product free is a pretty big incentive for consumers. But asking them to stop by is different than having them stick around.
"DC Universe Online's transition to free-to-play has been welcomed by the community and gamers with heroic enthusiasm. In just one week alone, 1 million new players have joined DCUO with a 50/50 split between PC and PS3," said Lorin Jameson, Executive Director of Development, SOE Austin. "DCUO now joins the ranks of SOE's other successful free-to-play titles, including Free Realms and Star Wars: Clone Wars Adventures."
Jameson added, "Our business model philosophy of Free to Play Your Way makes DCUO accessible to every type of player so they can choose to play the game in a way that suits them best. We have a lot of exciting things coming up for players to enjoy in the game and are thrilled at the initial enthusiasm for the game's free-to-play transition."
For DCUO press assets visit, http://bhimpact.gamespress.com/product_page.asp?i=903.
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games. Best known for its blockbuster hits and franchises, including EverQuest®, EverQuest® II, Champions of Norrath®, PlanetSide®, Free Realms®, Clone Wars Adventures™ and DC Universe Online™, SOE creates, develops and provides compelling online entertainment for a variety of platforms. SOE is building on its proven legacy and pioneering the future of online worlds through creative development and inspired gameplay design for audiences of all ages. To learn more, visit www.soe.com.
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About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.