High profile iOS developer (and, er, taker of inspiration)
Gameloft probably thought players would be excited by its character action homage Hero of Sparta 2
going free to play. And they were! They were very negatively excited.
Unfortunately, the iOS update to Hero of Sparta 2
affected everyone who downloaded it, including those poor souls who had already paid for the game. That update introduced advertisements to support Hero of Sparta 2
's new free-to-play business model, which understandably annoyed paying players, and, by Gameloft's own admission, "deteriorated the gaming experience."
Luckily for those paying players, Gameloft issued a formal apology on their Facebook page
, blaming "the craziness of the Christmas period" and stating that "this game update didn't go through our usual quality assurance process." Gameloft also pushed out a new update removing all ads from the game, and has switched Hero of Sparta 2
back to a paid app.