Proving once again
that more people will try your product if they don't have to pay for it, Sony Online Entertainment president John Smedley has announced a huge player increase for EverQuest 2
since it went free-to-play
in December. Smedley revealed on Twitter that the player base has increased by 300 percent
, with daily logins going up by 40 percent.
Smedley also revealed that item sales have gone up 200 percent
, proving another, more modern adage: More people will buy your product if they don't have to buy all
of it. Fascinating!