Anno 2070 DRM grudgingly altered as little as possible
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It's hard to watch Ubisoft's abusive relationship with PC gamers, but here's another example of the publisher delivering a box of chocolates to the hospital room. Economics and ecology simulator Anno 2070 has some pretty strict DRM, allowing only three installs per copy, which is restrictive but not unusual for the publisher. The crazy part occurred when Guru3D discovered that changing graphics cards on the PC counted as an installation.
The situation hit DEFCON "facepalm" when Rock Paper Shotgun followed up with the publisher to ask if the bug would be fixed, to which Ubisoft responded that the DRM was working as intended. The publisher continued, "On the rare occasion when a customer does need additional activations, Ubisoft customer service is available to quickly resolve the situation, and we encourage those customers to contact us directly so that we can ensure they are able to continue to enjoy their game."
Anno 2070 developer BlueByte has since gotten in contact with Guru3D to say it has removed the graphics hardware from "the hash used to identify the PC." Customers who legally purchased the game can now switch graphics cards as many times as they want, putting them in parity with those who pirated the game.
The situation hit DEFCON "facepalm" when Rock Paper Shotgun followed up with the publisher to ask if the bug would be fixed, to which Ubisoft responded that the DRM was working as intended. The publisher continued, "On the rare occasion when a customer does need additional activations, Ubisoft customer service is available to quickly resolve the situation, and we encourage those customers to contact us directly so that we can ensure they are able to continue to enjoy their game."
Anno 2070 developer BlueByte has since gotten in contact with Guru3D to say it has removed the graphics hardware from "the hash used to identify the PC." Customers who legally purchased the game can now switch graphics cards as many times as they want, putting them in parity with those who pirated the game.
Reader Comments (38)
Posted: Jan 23rd 2012 10:11AM Styli said
Wow, another case of publishers/developers actually encouraging people to pirate a game by making it very difficult to play a game legitimately. DRM doesn't work. I'm glad they changed the restriction but what were they thinking?
"Project Ten Dollar" a lot more palatable and actually "rewards" players for buying new legit copies of games.
"Project Ten Dollar" a lot more palatable and actually "rewards" players for buying new legit copies of games.
Posted: Jan 23rd 2012 10:47AM The Moof said
@Styli
Project $10 was palatable in games, like Alice: Madness Returns (didn't break anything, free stuff is good for rewarding purchasers).
It is absolutely NOT palatable in Battlefield 3. I have a friend who is forced to play under his wife's gamertag because she was signed in on their Xbox when they put the disc in the first time. God forbid a married couple shares ownership of a game.
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Project $10 was palatable in games, like Alice: Madness Returns (didn't break anything, free stuff is good for rewarding purchasers).
It is absolutely NOT palatable in Battlefield 3. I have a friend who is forced to play under his wife's gamertag because she was signed in on their Xbox when they put the disc in the first time. God forbid a married couple shares ownership of a game.
Posted: Jan 23rd 2012 11:28AM Hunter141072 said
@Styli
""On the rare occasion when a customer does need additional activations, Ubisoft customer service is available"
YEah!!! and that RARE occasion triggered the wave of complains about this game, and worked as intended??? so now we need to ask UBI soft if it´s okay with them if we change our graphics cards?????
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""On the rare occasion when a customer does need additional activations, Ubisoft customer service is available"
YEah!!! and that RARE occasion triggered the wave of complains about this game, and worked as intended??? so now we need to ask UBI soft if it´s okay with them if we change our graphics cards?????
Posted: Jan 23rd 2012 11:39AM singleandlovinit said
Sometimes it works for a shortwhile, like a week or 2. What they should do is release a patch that disables the DRM on the first day a crack is released. Its ridiculous that after the crack comes out the game still requires DRM, at that point they are ONLY hurting paying customers.
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Posted: Jan 23rd 2012 2:08PM Styli said
@The Moof
Surely you mean she redeemed the code first, not put the disc in first. I'm not sure the TOCs allow for married couples. I can see how that's annoying, having to shell out for a second online pass. In any case it's still preferable to restrictive DRM.
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Surely you mean she redeemed the code first, not put the disc in first. I'm not sure the TOCs allow for married couples. I can see how that's annoying, having to shell out for a second online pass. In any case it's still preferable to restrictive DRM.
Posted: Jan 23rd 2012 10:12AM Mujokan said
"putting them in parity with those who pirated the game"
Get too passive aggressive and your girlfriend will dump you.
Get too passive aggressive and your girlfriend will dump you.
Posted: Jan 23rd 2012 10:45AM (Unverified) said
@Mujokan: You jerk! Did you even read the article?!
@Mujokan: Yeah! You tell him Mujokan! Mujokan is a passive aggressive jerk! Thanks for clearing that up with that Mujos, can I call you Mujos?
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@Mujokan: Yeah! You tell him Mujokan! Mujokan is a passive aggressive jerk! Thanks for clearing that up with that Mujos, can I call you Mujos?
Posted: Jan 23rd 2012 10:13AM Razer922 said
Ubisoft seems to be trying as hard as they can to jump to the top of the list of gaming companies who "don't get it".
Posted: Jan 23rd 2012 10:35AM Relysis said
@Razer922
Unfortunately they're also jumping to the top of the list of companies in earnings. So it's really consumers that don't get it. They won't stop if they think it's working, so people need to stop buying. Unfortunately that mean not playing the newest franchise game immediately, so most of us just buy it anyway, then complain on the Internet. I'm no exception... it's a sad cycle.
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Unfortunately they're also jumping to the top of the list of companies in earnings. So it's really consumers that don't get it. They won't stop if they think it's working, so people need to stop buying. Unfortunately that mean not playing the newest franchise game immediately, so most of us just buy it anyway, then complain on the Internet. I'm no exception... it's a sad cycle.
Posted: Jan 23rd 2012 5:12PM Dizazter said
@Relysis
Also, most of Ubisoft's revenue is from console games that are unaffected by DRM. SO really it's just the PC game market get murdered by DRM, cause even more players go to the console market, which in the end, is probably what the developers want anyway.
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Also, most of Ubisoft's revenue is from console games that are unaffected by DRM. SO really it's just the PC game market get murdered by DRM, cause even more players go to the console market, which in the end, is probably what the developers want anyway.
Posted: Jan 23rd 2012 8:26PM SynthOno said
@Relysis I haven't bought a Ubi game since probably 2008 - maybe earlier - and I have also not pirated one. I have played a friends' copy of Assassin's Creed at one point, and I own some older Ubi titles, so I have played Ubi games since, but Ubi's policies have caused me to swear off the publisher and I do not acquire their properties.
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Posted: Jan 23rd 2012 10:16AM xiLeShadow said
Corporate Politics.
All the little developers know what works, All the medium developers know what works, the problems occurs when corporate publisher types come into the picture.
The problem is that these corporate publishers are controlled by share owners and the business type, who have no experience with the gaming community at all. They don't listen to them at all, but give massive orders.
A change in command is in order for Ubisoft. They have been trashing most of their IPs, console or PC.
All the little developers know what works, All the medium developers know what works, the problems occurs when corporate publisher types come into the picture.
The problem is that these corporate publishers are controlled by share owners and the business type, who have no experience with the gaming community at all. They don't listen to them at all, but give massive orders.
A change in command is in order for Ubisoft. They have been trashing most of their IPs, console or PC.
Posted: Jan 23rd 2012 10:20AM xiLeShadow said
@xiLeShadow
Anno 2070 is one of the best games and works of arts of 2011. It is a shame that a bunch of people in business suits have the power to make it a hassle to appreciate that.
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Anno 2070 is one of the best games and works of arts of 2011. It is a shame that a bunch of people in business suits have the power to make it a hassle to appreciate that.
Posted: Jan 23rd 2012 10:23AM Luciano said
"Customers who legally purchased the game can now switch graphics cards as many times as they want, putting them in parity with those who pirated the game"
Oh you
Oh you
Posted: Jan 23rd 2012 10:24AM (Unverified) said
wow ubisoft drm's keeps getting worse,
Posted: Jan 23rd 2012 10:27AM Sc4rfac3 said
I really wanted to buy this game. Oh well
Posted: Jan 23rd 2012 10:43AM Ignatius said
I was fairly interested in this game until I saw the Ubisoft DRM attached to it.
Is Steam not enough for them?
Is Steam not enough for them?
Posted: Jan 23rd 2012 10:51AM Gibbeynator said
@Ignatius
If you buy Arkham City on PC, it ships with Steamworks, SecuRom AND GFWL, so no, people will never think Steam is enough.
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If you buy Arkham City on PC, it ships with Steamworks, SecuRom AND GFWL, so no, people will never think Steam is enough.
Posted: Jan 23rd 2012 11:03AM Gibbeynator said
@Gibbeynator
Slipup. I meant to say if you buy it on STEAM.
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Slipup. I meant to say if you buy it on STEAM.
Posted: Jan 23rd 2012 10:46AM arrrgh said
Ubisoft is really trying their best to make sure piracy is the best option to consume their content.
Posted: Jan 23rd 2012 10:50AM JakeAuditore said
Oh Ubisoft, we all love you. /s
Posted: Jan 23rd 2012 11:09AM gerbano said
Meh. That's why I don't buy games from Ubisoft (or any company that thinks that its customers are thieves) even if I want to play it.
Posted: Jan 23rd 2012 12:10PM Cranky Penguin said
I know someone who pirated this game so the most ridiculous part of all this is that DRM doesn't even work no matter what they do, it only annoys the hell out of legitimate users. Companies need to find better ways to reach people who pirate instead of pissing off all legitimate users while pretending like their DRM is so great that nobody could possibly be breaking it and that they are doing all they can to stop pirates.
Posted: Jan 23rd 2012 12:46PM (Unverified) said
AAaaarrr!!
Posted: Jan 23rd 2012 2:38PM Cyclone Jack said
This is a perfect example of why I no longer get Ubi games on PC. I would LOVE to play the Anno games (and the Settlers games), but I just won't deal with UbiDRM.
Posted: Jan 23rd 2012 4:13PM shadowskill11 said
I'm deployed to Kuwait and I can't even get past the title screen in Anno because of the Ubisoft DRM connection to their servers. In fact, anything that uses UPlay won't work here. It's a damn shame when you are forced to go about doing the exact thing Ubisoft is trying to stop you from doing just to get their games to work. Here's to you frenchy's for causing more piracy with your anti-piracy drm!
Posted: Jan 23rd 2012 8:05PM Yellowdevil said
@shadowskill11
Ugh...Kuwait. Got stuck there for a week one time. No fun. Qatar was alot better, they got the biggest and best stocked PX there.
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Ugh...Kuwait. Got stuck there for a week one time. No fun. Qatar was alot better, they got the biggest and best stocked PX there.
Posted: Jan 23rd 2012 5:30PM jackal said
" Ubisoft customer service is available to quickly resolve the situation, and we encourage those customers to contact us directly so that we can ensure they are able to continue to enjoy their game."
...except they don't and refuse to. What prompted Guru3D to post the article they did (initially refusing to review Anno 2070) was that they had contacted Ubisoft when they ran into issues following their third videocard installation, contacted Ubisoft for help, and were told outright that 1) the key would not be renewed ("Sorry, you don't get 7 free games") and 2) they would not revoke the previous three installations. But, such should be expected from a company that lied about always-on DRM in From Dust until people had already bought and installed the game.
Nefarious DRM that limits what machines you can install your game onto and how often is grudgingly tolerable only if the publisher follows through with its promise of customer support. For example, I bought Crysis Warhead, Spore, and Dead Space but was dismayed to find they had limited activations. I was experiencing some OS trouble at the time, and promptly burnt up those activations in a week. With one 5 minute call to EA, I had all of my keys renewed with no questions asked.
Ubisoft, on the other hand, seems intent in completely driving people away from buying their PC games. Always on DRM, limited activations with no support, poor ports...they wonder why their PC sales have been declining year over year since 2008. Piracy couldn't hope to induce even half the amount of damage to Ubisoft's PC bottom line that the company does itself. They don't deserve my money or time.
...except they don't and refuse to. What prompted Guru3D to post the article they did (initially refusing to review Anno 2070) was that they had contacted Ubisoft when they ran into issues following their third videocard installation, contacted Ubisoft for help, and were told outright that 1) the key would not be renewed ("Sorry, you don't get 7 free games") and 2) they would not revoke the previous three installations. But, such should be expected from a company that lied about always-on DRM in From Dust until people had already bought and installed the game.
Nefarious DRM that limits what machines you can install your game onto and how often is grudgingly tolerable only if the publisher follows through with its promise of customer support. For example, I bought Crysis Warhead, Spore, and Dead Space but was dismayed to find they had limited activations. I was experiencing some OS trouble at the time, and promptly burnt up those activations in a week. With one 5 minute call to EA, I had all of my keys renewed with no questions asked.
Ubisoft, on the other hand, seems intent in completely driving people away from buying their PC games. Always on DRM, limited activations with no support, poor ports...they wonder why their PC sales have been declining year over year since 2008. Piracy couldn't hope to induce even half the amount of damage to Ubisoft's PC bottom line that the company does itself. They don't deserve my money or time.
Posted: Jan 23rd 2012 5:48PM RiVenoX said
So let me point out a scenario that isn't far-fetched at all. guy buys the game, installs it (install 1). then he decides to upgrade his video card (install 2), but after a week, it dies and he needs to send it back to get replaced. in the meantime, he goes back to his other card (install 3) while waiting for his replacement. replacement gets there, he puts it in (install 4) and needs to contact ubisoft because he has gone past his activation limit on a single pc.
i've had video cards die nearly out of the box. it's not super-common, but it does happen, and it would be even more annoying after sitting on tech support with company x and them asking you asinine questions for half an hour to then have to call ubi and make them give you more installs for the game you only installed once.
i'm glad they changed it, its a stupid policy.
i've had video cards die nearly out of the box. it's not super-common, but it does happen, and it would be even more annoying after sitting on tech support with company x and them asking you asinine questions for half an hour to then have to call ubi and make them give you more installs for the game you only installed once.
i'm glad they changed it, its a stupid policy.
Posted: Jan 23rd 2012 10:38PM aea0a095 said
I own a custom liquid cooled gaming desktop and an ASUS G53SW that I switch between gaming on from time to time and are always changing up the hw in my desktop just for the hell of it.
I actually had this problem years ago before with EA when I bought Crysis warhead, I was testing out a 3 different GPU's, two HD4850's in CF and a 9800GTX+ that was used as a dedicated PhysX card at the time, and just changing configurations of the cards in windows and rebooting actually ran up all of my installs on the first day without changing anything else except the cpu/ram frequency. That process was annoying, I was locked out of the game for about 30 hours until they emailed me back and told me they had given me 5 more activations and in the email it actually said "You can now install on 5 new computers" as if I had been just giving away copies of this game.
Also funny thing is that I bought it on steam, so what's the point of the 5 installs only? Only one PC can be logged in at a time anyway.
Shortly after, I bought FarCry 2 and had the exact same problem and it was then that I made the decision to never buy a game with that type of DRM ever again. It's BS, I could have saved a LOT of time and hassle just pirating the damn games.
I actually had this problem years ago before with EA when I bought Crysis warhead, I was testing out a 3 different GPU's, two HD4850's in CF and a 9800GTX+ that was used as a dedicated PhysX card at the time, and just changing configurations of the cards in windows and rebooting actually ran up all of my installs on the first day without changing anything else except the cpu/ram frequency. That process was annoying, I was locked out of the game for about 30 hours until they emailed me back and told me they had given me 5 more activations and in the email it actually said "You can now install on 5 new computers" as if I had been just giving away copies of this game.
Also funny thing is that I bought it on steam, so what's the point of the 5 installs only? Only one PC can be logged in at a time anyway.
Shortly after, I bought FarCry 2 and had the exact same problem and it was then that I made the decision to never buy a game with that type of DRM ever again. It's BS, I could have saved a LOT of time and hassle just pirating the damn games.
Posted: Jan 24th 2012 11:33PM henbot said
i stop buying ubisoft releases period.






