Update: Square Enix has confirmed Sleeping Dogs, the reincarnation of True Crime: Hong Kong. The publisher sent out a new live-action trailer and notes the game will be available "in the second half of 2012." It's still being developed by United Front Games.
Original: "Sleeping Dogs" isn't lying down, shifting from trademark to passively announced title. Canadian retailer Future Shop's official gaming Twitter account posted a poster for Square Enix's Sleeping Dogs and announced an expected launch of August 2012 for PS3, Xbox 360 and PC. It notes the game will be available to pre-order soon.
Given the art, the game may not be a Kane & Lynch follow-up as first speculated, but possibly the reincarnation of True Crime: Hong Kong. Activision cancelled the latest True Crime installment last February, with CEO Eric Hirshberg telling us, "The finished product was not going to be at the top of that genre."
Then, last August, Square Enix picked up the rights to the game, but not the True Crime intellectual property, meaning the publisher would need to rename the game before putting it out there. It appears Square Enix is making moves to solve this Chinese puzzle box very soon.