Zynga breaking away from Facebook dependency with 'Zynga Platform'
by JC Fletcher 
on Mar 1st 2012 8:30PM
Zynga is, evidently, aware how crazy and risky it sounds to tie your entire multimillion-dollar business to a single other company (like, say, Facebook). And so it is diversifying, announcing its own Zynga Platform, a Zynga-run portal for the company's social games, like
CastleVille, Words with Friends, and ... you know, Zynga stuff.
The platform will feature a live "Social Stream" to see your friends' activity, player profiles (with a "helpfulness" rating), and even a selection of games from other social game companies who are acting as "partners" on the platform.
The Platform will be located at zynga.com, and will launch in beta form "in a few days," according to the
announcement from CEO Mark Pincus.
