"We have a whole system," co-director Alex Neuse told me. "We have a spreadsheet; we're thinking of developing an iPhone app just to use internally. Then if you drink wine or something, we have a conversion, so it converts it to beers for the beer count." There was talk of a bottle opener that automatically logs every cap it opens.
At this point I began to think that I was being told a very fanciful tale about programmers drinking programmatically, but Neuse assured me otherwise. "We are completely serious about this. This is a real thing."