"We've been approached by a number of high-profile Hollywood producers and asked to do TV shows," said Mojang chief exec Carl Manneh. "We may do that. It's hard when you don't have any experience and someone comes to throw these ideas around. We have so much to focus on with just the game development and growing the business. But if the right idea comes along and the right people that we'd want to work with, we'd say why not?"
Merchandising, merchandising! The FT notes that Minecraft merch has brought in an additional $1 million in revenues, with that number increasing as the phenomenon evolves. We're sure Mojang is keeping an eye on its Finnish neighbors at Rovio to see how it can build one game into an even larger empire.



