Ubisoft claims pre-orders for Assassin's Creed 3 in its first three weeks reached ten times the pre-order numbers earned by Assassin's Creed Revelations in the same stint. People must really be pumped to do some virtual canoeing.
By E3, which takes place June 5 to 7 in LA, Ubisoft expects pre-orders to exceed total life-to-date pre-orders for Assassin's Creed Revelations in the US, the current Ubisoft record holder. The franchise isn't showing any signs of slowdown, even though Revelations was met with reserved critical reception.
SAN FRANCISCO - MARCH 29, 2012 - Ubisoft® announced today that Assassin's Creed® III, releasing on October 30, 2012 in North America, is on track to become the highest pre-ordered game in the company's history.
After only three weeks of the game being available for pre-order in North America, Assassin's Creed III has made history for Ubisoft in North America with reserves for the title being higher than any previous Assassin's Creed game in the same time period. Assassin's Creed III has more than 10 times the U.S. pre-order total that Assassin's Creed Revelations had in the same time period, and the game has already reached Assassin's Creed Brotherhood's life-to-date U.S. pre-order total. Assassin's Creed III is on track to match the life-to-date U.S. pre-order figures for Ubisoft's previously most pre-ordered game, Assassin's Creed Revelations, by E3 in June.
"On October 30th players will experience the biggest game launch in Ubisoft's history with the highly anticipated release of Assassins Creed III," said Tony Key, senior vice president of sales and marketing, Ubisoft. "With a development cycle of three years, Assassins Creed III is the true next-generation experience of the Assassins Creed brand. The production value of the game, combined with the biggest marketing commitment we've ever made, will make Assassins Creed III the highest-selling Assassin's Creed game ever. Additionally, the new setting and hero makes this the perfect time to jump into the series for anyone that has not previously played an Assassin's Creed game."
Assassin's Creed III, the fifth installment of the acclaimed series, will be available on the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system, the Wii U™ and Windows PC. The game is being developed by the veteran Assassin's Creed team in Ubisoft Montreal with support from other Ubisoft studios.
To see the various Assassin's Creed III pre-order offers available at participating U.S. retailers, please visit: http://assassinscreed.com/preorder
The pre-order campaign in Europe, Middle East and Asia started this week and therefore pre-order figures in those territories are not yet available.
For more information on Assassin's Creed III, please check out the Assassin's Creed Official Website (www.assassinscreed.com) and facebook.com/assassinscreed.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010–11 fiscal year Ubisoft generated sales of 1.039 billion euros. To learn more, please visit http://www.ubisoftgroup.com
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Assassin's Creed 3 © 2012 Ubisoft Entertainment. All Rights Reserved. Assassin's Creed, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.