In its continuing efforts to secure unwavering dominion over the suffix "ville," Zynga has filed suit against French publisher Kojobo over the name of its strikingly familiar-looking Facebook game PyramidVille
As you'd imagine, the complaint has a hell of a lot to do with Kojobo's usage of "ville," with Zynga arguing that "Facebook users are likely to believe, erroneously, that PyramidVille
is a member of Zynga's 'ville Family of Games," according to the complaint. Zynga hopes that its aggressive promotion of Farmville
will outweigh the fact that it doesn't actually own a trademark on the suffix.
"Given Kojobo's refusal to change their game name, legal action was necessary to defend our famous marks and prevent player confusion," Zynga said in a statement to Reuters. The San Francisco-based publisher seeks damages totaling three times the amount of profit accrued by PyramidVille
since its release in 2011.