The upshot of all this, of course, is that GameStop will be selling gift cards for one of its major competitors, which is especially intriguing as the company has been working to build its own digital distribution platform for several years. We've contacted GameStop and will provide updates as this story develops.
Update: GameStop has officially announced that it is indeed selling Steam Wallet cards as of ... today. They're available in $20 or $50 denominations. Full press release after the break.
Steam Wallet Codes available for purchase in more than 4,400 stores starting today
GRAPEVINE, Texas--(BUSINESS WIRE)--May. 14, 2012-- GameStop Corp. (NYSE: GME), the world's largest multichannel video game retailer, in partnership with Valve, creators of Steam, a leading platform for the delivery and management of PC and Mac games with over 40 million accounts, today announced the nationwide availability of the Steam Wallet at all U.S. GameStop locations. Steam Wallet codes will be available in $20 and $50 denominations giving PC and Mac gamers immediate access to Steam's more than 1,800 titles.
"We are thrilled to be partnering with Valve on this new initiative," said Steve Nix, GameStop's GM of Digital Distribution. "This gives even more options to customers now that they can put money in their Steam Wallet using cash, gift cards or trade credits through our convenient neighborhood locations."
"GameStop is the most recognized game retailer in the world and a leader in providing a state-of-the-art shopping experience for its customers," said Jason Holtman, Valve's Director of Business Development. "Offering Steam Wallet codes at GameStop extends more options and convenience to gamers around to the world."
For more information, visit www.GameStop.com/steamwallet.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,614 company-operated stores in 15 countries worldwide and online at www.GameStop.com. The network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and a digital PC game distribution platform available at www.GameStop.com/pc.
General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.