Facebook went public yesterday, and its unexpectedly less-than-stellar performance on the trading floor has had powerful ramifications for its social soul sister Zynga, which finished the day's trading at a record low of $7.16 a share.
It's possible that Facebook's unimpressive IPO, closing out Friday at $38.23 a share – four dollars less than its $42.05 opening price – caused Zynga's value to drop in tandem, as the two platforms are inexorably intertwined in the public mindset. It's also possible that Zynga share holders jumped ship in favor of that new Facebook hotness, no longer having to settle for social second best.
Regardless, the severe downturn in value lead to two trading halts on Zynga shares over the course of the day; once after reaching $7.17 a share, and once again after a slight increase in market value. Despite this, share values eventually dropped to as little as $6.93 before finally settling at $7.16.