In its first two weeks of availability, over 800,000 individuals have signed up for Battlefield 3 Premium
. "We are very pleased with the performance so far," EA Games' Patrick Soderlund told USA Today
. Still, Soderlund exercised caution on the outlook for Premium. "We're actually only two weeks into it, so it's a little early to tell how this is going to pay off. It certainly it looks very promising right now." Since launching in October, Battlefield 3
has shipped 15 million copies, Soderlund says.
Battlefield 3 Premium, announced
a few weeks back at E3, gives those who plunk down a one-time fee of $50 early access to all DLC content, which non-Premium members must pay for piecemeal. The PS3 also has a weeklong exclusivity window for Battlefield 3
DLC – after that week, the DLC is then available to PC and Xbox 360. The first expansion pack, Close Quarters
, is currently available on all platforms.